WEBSITE REDESIGN: 10 SEO MISTAKES TO SIDESTEP
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Transcript of WEBSITE REDESIGN: 10 SEO MISTAKES TO SIDESTEP
Do you think redesigning your website is all about having a little fun with aesthetics?
Undoubtedly, visuals do all the magic to bring the attention of your
audience to your website. But that is not
all!
You spend so much of your time and money in creating a flashy website and yet your website is unable to attract the organic search traffic.
So, what went wrong?
Think about it! Did you spend some time
working on what’s under the hood of your website?
Did you work on your website’s SEO? No?
So, here is a list of 10 most common SEO mistakes that you might be making in your website redesign.
Mistake #1: NOT INTRODUCING THE
SEO CONCEPT FROM THE VERY BEGINNING
SEO must be ensconced in the strategy of your website
design from the very beginning. If you ignore this
element, it will be grueling for you to add it later to the
framework of your website.
Bring your SEO team to action while you’re still coding and creating the
first design of your website. Don’t wait until
it’s too late! Because SEO is the need of the
hour and you can’t ignore it!
Mistake #2: NOT AUDITING YOUR EXISTING WEBSITE
Before you decide to tear down your old website which
will no longer exist, make sure you run
an audit on it.
Studying and auditing the key metrics and insights of your old website can be of great help. It can help you achieve more conversions and traffic through SEO.
Mistake #3: FAILING TO MAKE A
GOOD USE OF KEYWORDS
SEO evolves every day and as previously it was all
about keywords, now it is not! So stuffing your website with
keywords won’t help you improve your search engine rankings. For present day SEO, Google wants you to write for your audience.
So, during your website redesign, work very carefully with the keywords commonly
used by your audience. Create a high-quality content
where you can naturally let the keywords work.
Mistake #4: FAILING TO SET UP
301 REDIRECTS
A 301 redirect is a permanent redirect
from one of your URLs to another.
During website redesign, it is very crucial to set up the 301
redirects when you’re working on URL restructuring or on site map
changing.
This will help you transfer your valuable SEO data from the old
URL to the new one.
Mistake #5: FAILING TO ADOPT THE
CORRECT URL STRUCTURE
URLs are generally not focused upon and believe it or not, URLs play a great role in SEO.
If your website is besieged with the cryptic and lengthy URL’s, you must restructure them during your website
redesign.
Lengthy URLs usually fail to depict what your website wants to tell its
audience. So, it is not recognized by the search engine which in turn has a
big hit on your rankings.
Mistake #6: FAILING TO GET RID OF
THE CROOKED BACKLINKS
To earn good search engine ranking you can use the backlinks from some reputable websites. But
always avoid linking your website with low-quality websites. This is
negative SEO.
Use Google Webmaster Tool to get rid of the crooked backlinks.
Mistake #7: AVOIDING
RESPONSIVE DESIGN
Your audience will always demand a
great browsing experience with
every device that they’re using.
For delivering such a hassle free experience, Google advises you to
use Responsive Design as a
configuration for your website to make it mobile-optimized.
Mistake #8: UNBLOCKING THE
SEARCH ENGINES FROM PEEKING INTO YOUR
WEBSITE
While working on your website redesign, you usually block the search engines to take a look at
your under-construction framework.
If you forget to unblock it before the launch, your website will not be
recognized by the search engines.
Make double sure that you’ve unblocked the search engines before you launch your new
website.
Mistake #9: FAILING TO ADD
ANALYTICS SOFTWARE TO THE WEBSITE
What fun is a website redesign if you never get the idea how your
new website is performing against
your old one?
Add analytics software to your website. It will track all
the insights that can help you know about the
performance of your new website, so you can work
on it later!
Mistake #10: NOT THINKING
LIKE YOUR VISITORS- THE
HUMANS!
Avoid being just a robotic pool of content.
Provide what your audience is looking for and to begin with that, you need to think like a
human first!
FOR A BETTER SEO RANKING OF YOUR WEBSITE, PAY AS
MUCH FOCUS TO THE INSIDES OF YOUR WEBSITE AS YOU PAY TO ITS APPEARANCE.
THINGS WILL SURELY WORK OUT FOR THE BEST IF YOU AVOID THESE MISTAKES.
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