Website health check
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Website effectivenessDecember 2013
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
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Claire Lowe @lowecl
Neil Gunn@nearly_gone
December 2013
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
Website effectiveness
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Digital strategy
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1. Decide what your site is for – write a core strategy2. Understand what you’ve got – do an audit3. Know your audiences and what they want4. Create a content strategy5. Define your KPIs6. Test and optimise7. Create clear roles & responsibilities for
contributors8. Set up a workflow9. Define web guidelines & standards10. Train your contributors
10 key steps
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Website effectivenessDec 2013
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1. What is your website for?
“the most inspiring authority on endangered wildlife & habitats conservation that helps educate people in the UK to take action”
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Website effectivenessDec 2013
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a)2. Understand what you’ve got
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co3. Know your audiences and what they want
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s4. Create a content strategy
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5. Define your KPIs
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6. Test and optimise
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7. Clear roles & responsibilities for contributors
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f 8. Set up a workflow
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Website effectivenessDec 2013
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9. Define your web guidelines & standards
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s10. Train your contributors
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Website effectiveness
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
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Cop
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ht W
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Com
mon
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Website effectiveness
What does your website need to be doing for you and your supporters, and how do you know when it's letting you down?
![Page 15: Website health check](https://reader036.fdocuments.in/reader036/viewer/2022062514/5590d7a61a28ab2b5d8b4632/html5/thumbnails/15.jpg)
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Website effectivenessDec 2013
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kGot questions?