Webmaster Guidelines from all Major Search Engines
-
Upload
nathan-buggia -
Category
Technology
-
view
10.943 -
download
0
description
Transcript of Webmaster Guidelines from all Major Search Engines
![Page 1: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/1.jpg)
Oct 7th, 2008
Webmaster Guidelines & SPAMNathan Buggia, Live Search Webmaster Center
![Page 2: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/2.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
What is SPAM?
![Page 3: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/3.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
What is not SPAM? (aka Porn and Junk)
3
![Page 4: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/4.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
A Few Guidelines
4
Common Definition of Spam
On page schemes Keyword stuffingFake/ stolen contentHidden textHidden linksCloaking
Linking schemes Paid LinksLink exchangesDoorway pagesDeceptive redirects
![Page 5: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/5.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
So you think you’ve got a penalty?
1. Check if you’ve been penalized• Live Search: http://webmaster.live.com • Google: http://google.com/webmasters ** maybe **
2. Review the webmaster guidelines• Google, Live Search, Yahoo
3. Identify the issue
4. Fix it!
5. Request re-evaluation• Google: http://google.com/webmasters • Live Search: http://webmaster.live.com• Yahoo: Sean?
5
![Page 6: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/6.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
Live Search
6
![Page 7: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/7.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
http://webmaster.live.com
7
![Page 8: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/8.jpg)
webmaster.live.com
![Page 9: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/9.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
Cloaking
9
![Page 10: Webmaster Guidelines from all Major Search Engines](https://reader036.fdocuments.in/reader036/viewer/2022081519/5554c539b4c90503388b50bf/html5/thumbnails/10.jpg)
Live Search Events Confidential (Restricted) - Use pursuant to Company instructions
Cloaking
10