[WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
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Transcript of [WEBINARIO ESPONSOREADO] AdCuality "La pauta online revelada"
Real-time on line advertising monitoring platform
adCuality
adCuality Hunter 1.0 Technology Most advanced predictive and monitoring technology
AR MX Web. adCuality.com | Twitter. @adCuality SCL CO UY
REVELANDO LA PUBLICIDAD ONLINE
Webinar desarrollado junto a OM Latam Academy
adCuality
adCuality is the first high precision and real time on line advertising monitoring for:
Publishers & Aa Networks
Advertisers & Agencies
&
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Discover the on line advertising activity on Display | Search | Social Media
adCuality Current coverage
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● Argentina ● Chile ● Colombia ● Costa Rica ● Mexico ● Peru ● Puerto Rico ● Uruguay ● Venezuela
Monitoring more than + 3,500 local and regional websites
More than 50 Clients in Latin America & Caribe
adCuality
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adCuality Una breve cronologia
AR MX Web. adCuality.com | Twitter. @adCuality SCL CO UY
adCuality
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Año 1998
Una breve cronologia
MEDIOS
adCuality
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Año 2003
Una breve cronologia
MEDIOS SEARCH
adCuality
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Año 2005
Una breve cronologia
MEDIOS SEARCH ADNETWORKS
adCuality
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Año 2007
Una breve cronologia
MEDIOS SEARCH ADNETWORKS SOCIAL MEDIA
adCuality
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Hoy
Una breve cronologia
MEDIOS SEARCH ADNETWORKS SOCIAL MEDIA MOBILE
5 plataformas
Pre-Base
PERMANENT MONITORING
adCuality Validation Team Final Base
Customers
adCuality How it Works
Algorithm navigates more than 3,500 websites taking screens captures and getting ads
The ads captured from the Algorithm is validated with our human-based validation team with a 98% of efficiency on ads predictions
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adCuality doesn't need to make clicks on ads to predict the advertiser and the product shown on the banner
adCuality adCuality
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TECNOLOGIA LIMPA
NO hacemos clicks en los anuncios
1. Pérdida del precio pagado por los clicks generados por el robot, los cuales pueden ser cientos o miles, dependiendo de la agresividad y duración de la campaña.
2. Alteración de las estadísticas de efectivad de las campañas, al ser estas afectadas por la propia medición.
Link de interes: http://blog.adcuality.com/conciencia-digital-adcuality-tecnologia-limpia/
adCuality
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Las 5 preguntas mas importantes de la publicidad online:
1. Quien 2. Donde 3. Como 4. Cuando 5. Con que
adCuality
AR MX Web. adCuality.com | Twitter. @adCuality SCL CO UY
Para que le sirve a un medio o adnetwork conocer las 5 preguntas?
adCuality adCuality Benefits for Publishers
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Publishers & ad Networks
Increase sales trough knowing where advertisers invest their money
Commercial Department Editorial Department
Strategic information for editorial decision making
adCuality adCuality Benefits for Publishers
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1. Mejorar la gestion con las agencias de publicidad 2. Mejorar la oferta publicitaria hacia las agencias y anunciantes 3. Actuar instantaneamente la gestion de venta con un anunciante que no pauta en tu medio 4. Desarrollo de contenidos especiales ajustado a lo que buscan los anunciantes 5. Eficientizacion absoluta del tiempo comercial
adCuality
AR MX Web. adCuality.com | Twitter. @adCuality SCL CO UY
Para que le sirve a una agencia o anunciante conocer las 5 preguntas?
adCuality adCuality Benefits for Advertisers & Agencies
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Agencies & Advertisers
Strategic information for the new accounts uptake
ACCOUNT DEPARTMENT (Agencies)
Enrich you media plans knowing new web sites for advertising
MEDIA PLANNING DEPARTMENT (Both)
Strategic communications and offers of competitors
MARKETING DEPARTMENT (both)
Know about the advertising creative of competitors
ART DEPARTMENT (Both)
adCuality Other uses and benefits
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Certify the execution of an ad on a web site
Detect ads on high-risk web sites:
- Gambling websites - Erotic websites - Illegal downloads or torrents - User-Generated Content websites
adCampaigns adStats
High-detail reports - Share of Voice - Evolution of adCampaigns Impressions
REAL TIME with daily update of advertising campaigns for all reporting modules
adCuality Available reporting modules
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Specific information about campaigns line by line
adCuality adCampaigns
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Filter reports for a custom period of time
adCuality adCampaigns
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100% predictive Search fields
adCuality adCampaigns
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8 different and simultaneous search criteria:
Time Platforms Industries Advertisers
Creative Formats Products Publishers Publishers category
adCuality adCampaigns
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Csv reporting export
Get the ad on screen capture with context
adCuality adCampaigns
ad
Context
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Campaign certification
Get the complete animation ad (SWF, Richmedia, or Video!)
adCuality adCampaigns
ad
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Social Ads and google patrocinated ads
adCuality adCampaigns
Social Ads Google Ads
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Share of voice and Evolution of ad campaign impressions
adCuality adStats
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Share of industries coverage (totals)
adCuality adStats
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Share of advertisers (TOP10)
adCuality adStats
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adCuality adStats
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Share of advertisers (totals)
Share of products
adCuality adStats
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Share of Publishers
adCuality adStats _adMedia
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adCuality adStats _adMedia
You can discover how advertisers spend their advertising money on the different websites and newspapers.
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Share of Publishers
Share of publishers (totals)
adCuality adStats _adMedia
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adCuality adStats
Select
Interactive reports
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unselect
adCuality adStats
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Interactive reports
adCuality Algunas cuestiones basicas
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1. La herramienta trackea absolutamente todos los anuncios de un pais?
2. Como puedo estimar la inversion?
3. Yo creo que el anunciante “x” debe estar 1ero y no 2do
4. Como se mide facebook?
adCuality
OTRAS PREGUNTAS?
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adCuality
ARGENTINA
a d C u a l i t y | p o w e r e d b y d a r t a x m e d i a | w w w . d a r t a x . c o m
MEXICO
@adCuality adCuality
http://www.adCuality.com
+54 (11) 5328-2681 Fernanda Poerio [email protected]
+52 (55) 5536-0273 Laura Morales [email protected]
CHILE
+56 (2) 2979-7494 Pablo Fernandez [email protected]
COLOMBIA
+57 (1) 3814-959 Alejandro López [email protected]
URUGUAY
+59 (8) 2915-3049 Arnoldo Delgado [email protected]
MUCHAS GRACIAS
MARTIN CARAOGHLANIAN
@dartax