Homelessness Collaboration Consortium Minigrant Webinar Wednesday, April 25, 2012.
Webinar Wednesday Part 6
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Transcript of Webinar Wednesday Part 6
Asia Webinar WednesdayAsia Webinar WednesdayKelvin Leung – Senior Affiliate Manager (Asia Pacific)
April 2, 2013
Today’s Webinar presented by…Kelvin LeungSenior Affiliate Manager – Asia Pacific
-Over 7 years of internet marketing experience-Strong in SEO, PPC and SocialNet -Speaker of several Neverblue Interact Events at Hong Kong, New Delhi, Singapore, Shenzhen, Shanghai, Beijing and Bangkok-Frequent speaker of Neverblue monthly webinars
Webinar outline
Introduction
Quick start for new affiliates
How to Scale up Traffic
Conclusion
Neverblue: Quick facts
CPA network Started in 2004Offices in North America, Europe, AsiaExpanded operations by opening Neverblue MobileOver 1,700 active campaignsBiggest verticals: Dating, Downloads, Finance#2 CPA Network ranked by 2013 Blue Book
Around The Globe
Neverblue HeadquartersVictoria, Canada
Neverblue EuropeLondon
Neverblue AsiaHong KongNeverblue Office
Los Angeles
“Anytime, Anywhere”
Different Angles
Plan: Car Insurance Campaign
New AffiliateCar insurance quote offer: “Lower your car insurance”
Different Angles
Plan: Car Insurance Campaign
Experienced affiliate: Smashed up Toyota car, show image ad on Toyota car forums. “Do you have enough car insurance?”
Offer promotion guide: Maps Galaxy
Browser toolbar/extension Works with IE, Firefox,
Google Chrome, Safari Access to map information. Pay per install offer
推广 offer 提示 : Maps Galaxy
New Affiliate: “free map” “map information” “download map” Driving directions Weather forecast
Problem: Bid price too high, too competitive
Result? “No profit”
“Can’t run this offer”
Offer promotion guide: Maps Galaxy
Experience affiliates would ask…
Who needs this map?
• Tourist• Business Trip• Driver
Offer promotion guide: Maps Galaxy
Tourist
Keywords to bid• “Statue of Liberty”• “New York City”• “Brooklyn Bridge”• “Central Park”
Ad copy: “Visiting Statue of Liberty? Get directions to this attraction with this free map software”
Offer promotion guide: Maps Galaxy
Business Trip
Keywords to bid:• “American Staffing
Association Annual Meeting”• “Airbrush Getaway
Workshops 2013”
Ad copy: “Going to Airbrush Getaway Workshops 2013? Get directions to this event and find the nearest hotel with this free map software”
Next Out of Bounds – Rocky Mountain!
Affiliate competition recognising the best affiliates in Neverblue and Neverblue Email.
Top affiliates in various categories get to interact, learn and network.
Current competition period: Jan 1 to May 31, 2013
Categories:Top revenue (10 winners)Top incremental revenue (based on highest increase) (8 winners)
Visit http://NeverblueEscape.com to get contest details and participate
Thank YouKELVIN LEUNGSenior Affiliate Manager – Asia Pacific Email: [email protected]: +852 3972-6123 ext 207Skype/Twitter: neverbluekelvin
Next Webinar – May 2013