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Webinar Wednesday: Developing or Reevaluating Your Target Market
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Transcript of Webinar Wednesday: Developing or Reevaluating Your Target Market
TODAY’S WEBINAR:DEVELOPING OR REEVALUATING
YOUR TARGET MARKET
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
Webinar Wednesday 2013
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1. Link To Presentation will be Available on our facebook and Twitter Pages, Plus Slide Share
2. Ask Questions During Presentation
3. Let’s Have Some Fun!!!
LOGISTICSWebinar Wednesday
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Webinar Wednesday
What Is A Target Market?
Developing or Reevaluating Your Target Market | Webinar Wednesday
A target market is a set of individuals who share common characteristics
ProfitabilityEasy To Identify
Product That They Want/Need
Growing & Expanding
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Webinar Wednesday
Identifying Your Market
Developing or Reevaluating Your Target Market | Webinar Wednesday
Psychographic segments
Demographic segments
Benefits Segments
Use-based segments
Geographic segments
[WHO] Age, Occupation, Income
[WHY] Attitudes; Lifestyle Choices - Veg Status
[HOW] Travelers; Commercial Use; Mobile
[What To Expect] Impact On Environment
[Where To Find] West Cost, Near A Beach
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Webinar Wednesday
Find Segments Locally
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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Webinar Wednesday
Where Your Customer Live
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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Webinar Wednesday
Segment Profiles - Example
Developing or Reevaluating Your Target Market | Webinar WednesdaySource: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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1. Existing Customer Database: Transaction Data, Google Analytics, Email Marketing
2. Market Data: US Small Business Association; Community Organizations
3. Conduct A Survey: Gather Feedback On Products; Capture Preferences
4. Competitive Market: Look For Case Studies On Companies With Similar Offering
Webinar Wednesday
Gather Customer Profile Data
Developing or Reevaluating Your Target Market | Webinar Wednesday
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Webinar Wednesday
Target Market, Target Customer
Developing or Reevaluating Your Target Market | Webinar Wednesday
psychographic segments
Demographic segments
Benefits Segments
Use-based segments
Geographic segments
Vegan
Edgy Veggie Affluent Adventurer Social Butterfly
Avg Income 50K; W/ Kids
Athletic
Animal Rights
Small Towns
VB6
College/ Master
Traveler
Progressive/ Advance Society
West Cost
Environmentalist
Teacher
Community Organizer
Recycle, Reuse, Reduce
NYC
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Webinar Wednesday
Taking Actions
Developing or Reevaluating Your Target Market | Webinar Wednesday
I Can’t I Want Product Offer Messaging Where To Find
Edgy Veggie Find Products
Affluent Adventure
Don’t Meet Eco Needs
Social Butterfly
Not Accessible to
Everyone
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Webinar Wednesday
Where To Advertise
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: © The Nielsen Company http://www.claritas.com/MyBestSegments/
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Webinar Wednesday
Social Media Groups
Developing or Reevaluating Your Target Market | Webinar Wednesday
Source: Google + Groups
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Need More Help? Set Up A Meeting With Stephanie
http://www.veganmainstream.com
http://www.facebook.com/StephanieCanHelp
Presenter: Stephanie Redcross
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