Webinar Presentation on Design, Management & Marketing Perspective of Jewelry Business
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Transcript of Webinar Presentation on Design, Management & Marketing Perspective of Jewelry Business
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2 Year PG Course in Jewelry Design
“Design, Management & Marketing Perspective of Jewelry Business”.
Validation Agency Domus Academy
This course will provide a balanced inputs of Design, Management & Marketing skills to prepare students as a
complete package for jewelry business/industry
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Course is designed for a person with a graduate degree/ diploma. The focus will be towards people with a creative bent and leadership initiative insight.
Course will deliver the complete dynamic of Jewelry business from all the various prospective – design, manufacturing, Management, branding, marketing.
Possible Applicants & Delivery -
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Course ThemesFoundation.Induction (2-parts) –
Jewelry and construction. Research Methods, Fashion Trends & Forecasts and Exploration of the design collection.
Design Management, Business & Marketing.Graduation Project.
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Semester-wise Course StructureSemester 1 Module Title Contact
HoursNon-Contact
HoursCredits
1 Foundation for PG 240 60 30
2 Induction to Jewelry & Construction 210 90 30
Total 450 150 60
Semester 2 Module Title Contact Hours
Non-Contact Hours
Credits
1 Design Methodology/Research Methods in Design
140 60 20
2 Fashion Trends & Forecasts 70 30 10
3 Exploration in Design Collections - Design Project – Specific Design Intervention (Exchange programme)
210 90 30
Total 420 180 60
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Semester 3 Module Title Contact Hours
Non-Contact Hours
Credits
1 Design Management 60 40 10
2 Industry Internship 40 60 10
3 Luxury Product Management & Marketing
140 60 20
4 Global Business & Marketing - Case Study/ Research & Documentation
100 100 20
Total 300 300 60
Semester 4 Module Title Contact Hours
Non-Contact Hours
Credits
1 Graduation Project 120 480 60
Total 120 480 60
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Jewelry and construction
Material Application & working basics in JewelryBasics insight of Diamond grading & Gem stones
identification.Technology application in Jewelry making process
Jewelry Manufacturing Processes.
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Induction – Part 2Research Methods, Fashion trends and
forecast & Exploration of the design collection.
• Research base understanding and getting familiar with ancient traditional Jewelry making technique and embellishments
• Fashion trends and forecast• Design project – Technique specific design
intervention – (Domestic/Overseas)
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Design Management & Marketing• Design Management.• Industry Internship.
• Luxury Product Management & Marketing.• Global Business & Marketing - Case Study/ Research
& Documentation.
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Graduation Project
• Industry based
• Independent Research
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Learning outcomesAfter the completion of this course students will be able to :Execute detailed market oriented research of finding out a possibility
for intervention of a new product category .Design, manage and execute a complete range of jewelry and luxury
products including all the necessary prerequisites and post.Prepare the business plan to set up a complete jewelry/Luxury
products in global scenario.
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Careers
EntrepreneurDesign ManagerBrand Manager
Fashion Business ManagerFashion Marketing Expert
Trends and forecast analysts.Researchers and fashion
forecaster
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Presented By – Ajit Bhandari , Associate Professor & Course Leader Jewelry Design