WEBINAR: Your Meeting's Footprint [ New Sustainability Perspective]
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Transcript of WEBINAR: Your Meeting's Footprint [ New Sustainability Perspective]
Cara Unterkofler
Director
Greenview
Our Panelist
Junior Tauvaa
Senior Vice
President
Sales and
Services
Anaheim/Orange
County VCB
Importance of
sustainability
Industry examples
and best practices
Value to planners
and attendees
Anaheim VCA
Sustainability in
Action
DMO role in
communicating
sustainability
Our webinar roadmap
Sustainability
Sustainability Global
Citizenship Corporate
Responsibility
Corporate Social
Responsibility
Corporate Citizenship
Three Pillars of Sustainability
Triple Bottom Line
People, Planet, Profit/Prosperity
Environmental, Social and
Governance (ESG)
Economic Performance
Social Performance
Environmental Performance
Events Are A Showcase
Events are unique and powerful customer experiences that showcase your organization and brand
Incorporating sustainability helps planners:
• Align your event experience with your brand and values
• Demonstrate leadership
• Enhance attendee experience
• Reduce costs
Lagging Events
Are vulnerable to criticism,
bad press and a tainted
brand
“surrounded,
everywhere, always,
by trash: plastic water
bottles and soda cups
and greasy
Styrofoam.”
EVENTS
are a powerful opportunity
to showcase organizational
and brand values
Your Role as Planner
PARTNERS
are critical to success
DMOs are in a unique position to tell a unified EVENT sustainability story for the destination as the planner’s
first point of contact
Destination Sustainability Reports
Tells the story of the
destination’s value
chain from a visitor’s
arrival to departure
National Association of Music Merchants
• Community Service
– NAMM Day of Service @ John Marshall Elementary School
– 60+ Volunteers including music industry leaders
– NAMM Board Members, NAMM Staff
– Anaheim officials,
• NAMM Foundation donated
– $10,000
– Musical instruments to school
• Economic Impact to Anaheim
– 99,3420 attendees
– Almost 40,000 total room nights
– $43.5 Million
• Natural Products Expo West partnered with Second Harvest food bank after the March 2015 trade show.
• 83,040 pounds of food donated by vendors produced 69,200 meals to feed local Anaheim and Orange County residents in need.
• Economic Impact to Anaheim
– 71,000 attendees
– 33,375 total room nights
– $25.4 Million
ANAHEIM’S SUSTAINABLE ENERGY GENERATING PLANT
The 2.4 Megawatt Anaheim solar energy plant is the single largest city-owned photovoltaic system
installation on a convention center in North America. The clean energy produced will contribute to
Anaheim Public Utilities’ overall energy portfolio. Largest city-owned solar array on a U.S. convention center
• 2,482 – Metric tons of carbon
dioxide offset by the Anaheim
Solar Energy Plant
• 7,908 – Total number of solar
panels installed across Exhibit
Halls A, B, and C
• 600 – Approximate number
of homes the Anaheim Solar
Energy Plant can power
• 300,000 – The square footage
of the installation on the
Anaheim Convention Center
rooftop
By the Numbers
TAKE ACTION NOW:
2014 Green Venue Report “69% centers reported that less
than 20% of event organizers
discuss “greening” during the
planning process.”
• Close the gap on
sustainability by using the
10 Questions to Kick Start
Sustainability
How are CVBs positioning themselves as destination
consultants to increase their value as strategic partners?
You
www.empowerMINT.com
• Review at-a-glance destination
profiles
• Get destination news
• Find your Destination Expert
• Search and compare
• Submit a Quick Request or RFP
to multiple destinations
How to Keep in Touch
Email [email protected]
Podcast Meeting Planning Madness
blog.empowermint.com/podcast
Blog blog.empowermint.com
Web www.empowermint.com
LinkedIn DMAI’s Network for CVBs
and Meeting Professionals
Please take our exit survey…we want your FEEDBACK!
Greenview
Can help you if you’re a:
• Planner interested in learning how to improve the sustainability of your event
• Convention center interested in participating in the 2015 Green Venue Report
• DMO/CVB interested in telling your destination’s Sustainable Event Experience offering to planners
Cara Unterkofler
Director, Greenview
(571) 210-2272
List of Resources from Webinar
• 2014 Green Venue Report (the state of convention center sustainability): http://www.greenvenuereport.com
• US Green Building Council, Greenbuild 2013 Report
• American Chemical Society Greener Meetings Website and 2014 report
• Green Meeting Industry Council (GMIC) (case studies and guides): http://gmicglobal.site-ym.com
• UN Green Meeting Guide: https://www.unglobalcompact.org/docs/issues_doc/Environment/Green_Meeting_Guide_WEB.pdf
• Greenview (sustainable event program support): http://www.greenview.sg
• 10 Questions to Kick Start Sustainability http://blog.empowermint.com/social-responsibility/sustainability-vendors-checklist/