Webinar Presentatie Layar 6 Jan 2010

© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.comPhoto: Marco Derksen

Layar Webinar Jan 6th, 2010

maandag 11 januari 2010

Layar team!


Layar Webinar6th of January


Claire Boonstra - Maurice Groenhart


First Layar Webinar

Held on January 6th, 2010

For Layar content Developers & others interested in Layar

Goal: inspire & facilitate Layar content community to develop fantastic layers


Program

Why we pulled Layar from the Appstore?

Layar presentation

Layar Ecosystem

Tips and tricks

Feedback

Questions


Why we pulled our app from the iPhone Appstore

Reported crashes - no 100% user satisfaction

Currently re-developing the iPhone version to be future-proof

Relaunch in February 2010

Version 2.0 will not be put back in the app store

Layar will remain available on Android


Layar version 3 presentationmaandag 11 januari 2010

Claire BoonstraLayar co-founder


Layar so far: “where is...”


Location AR

CompassGPS / Cell-ID Camera


Android iPhone 3G S Symbian

back soon2010

Supported devices


Open platform

Everybody can create their own Augmented Reality experiences on Layar


AustriaBelgiumBosnia

BulgariaFrance

GermanyItaly

IrelandMontenegroMacedonia

NetherlandsPortugalSerbia

South AfricaSpain

SwedenUnited Kingdom

Canada United States

Mexico

VenezuelaBrasil

ArgentinaChili

IndiaSingapore

JapanKorea

AustraliaNew Zealand

+500Granted developer keys

1500+Active Layar content creators


Content developers doing business

developing layers for 3rd partiesmaandag 11 januari 2010

>300 layerspublished worldwide


Some of the brands on Layar

TruliaYP

OSM

HotpadsIdealista

Newbury St

Voodoo Fest

Tim Horton’s


http://layar.com/layers

http://layar.com/layers

Our reality: an empty canvas

http://www.flickr.com/photos/pmo/533680927/




http://www.flickr.com/photos/czy_584/42672745/




Augmented Reality is a new medium


The unique quality of AR medium is The Third Dimension (3D) of reality

That’s why this medium is relevant


Augmented Reality is an “Experience Medium”not just a functional tool


© 2009, Layar BV Confidential and Proprietory Browse The World, http://layar.com

http://en.nai.nl/exhibitions/sara




Detailed 3D model on top of construction site

While holding up your phone, you can walk around the building, look underneath or even inside of it. Experience the future before it has been realized.


“See what you can’t see”


Re-create the past


Imagine: Summer 2010, Colosseum, Rome


... and hear the lions roar


“Old” art


New art?Inside of a piece of art inspired by Mondrian


It’s through the (3D) objects that we experience


3D objects placed above your house


Xmas 2009: webservice to place 3D Santa’s above people’s housemaandag 11 januari 2010

Personalization & closed layers:

login


Storytelling

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpgmaandag 11 januari 2010

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg

http://phoenix.praxistechnology.com/sites/webartsites/myimages/4_8775_Storyteller_8286_image1_l.jpg

Automatic Triggering

http://www.flickr.com/photos/gx9/274672095/




Seeda - Japanese Rapper

launched his new single though Layarmaandag 11 januari 2010

http://layar.com/autotriggers-used-in-ar-music-promotion-campaign-with-seeda/

http://layar.com/autotriggers-used-in-ar-music-promotion-campaign-with-seeda/

music started playing automatically when reached pre-defined destination


Many possibilities for auto-triggered actions:

Play audioPlay video

Show quiz questionShow 3D object

Show imageetc...


Point - Point

enables treasure hunts, city tours etcmaandag 11 januari 2010

Existing infoLocation database

New content, created for AR


MovingAround me

“Where is...”

New artMessages & Graffiti‘What’s going on’

StorytellingAR gamesArt walks

City tours





MovingAround me

“Where is...”



City tours

Most of the current layers

Most interesting area for Layar!


Experiences!


© 2009, Layar BV Confidential and Proprietory

Games


Example: “experience domes”:

You see a 3D dome. While holding up your phone, you walk inside the

dome.Once inside of the dome, your

landscape changes - all of a sudden you are in the middle of a Japanese street. You look around you and see

the skyscrapers and street signs, and hear Japanese street sounds.

You teleport yourself to a new world.maandag 11 januari 2010

Examplecompletely fictional


Red Bull parked cars around town

Find the car, turn the key and win two tickets for RedBull Air Race


360 degrees panorama

Touch the key and see if you win..

Audio of the Red Bull Air race


All possible: right now.with Layar version 3.0


http://dev.layar.com


Do it yourself ?http://dev.layar.com




Need help?Check the Developer Catalog


or use one of theseeasy development tools:


• PorPOIse by Jens de Smithttp://code.google.com/p/porpoise/

• LayarDotNet by Dylan Phillipshttp://layardotnet.codeplex.com

• Python: Django-Layar by James Turkhttp://pypi.python.org/pypi/django-layar/0.1.0


http://code.google.com/p/porpoise/




http://layardotnet.codeplex.com/

http://layardotnet.codeplex.com/

http://pypi.python.org/pypi/django-layar/0.1.0

http://pypi.python.org/pypi/django-layar/0.1.0

or use BuildARIf you don’t understand this

"object": {"icon": "icon1.png",

"baseURL": "http://layar3d.jsource.nl/","full": "ghost.l3d",”reduced”: “small_ghost.l3d

"size": 2},

www.buildar.com


http://mika.in10.nl/nai/?countryCode=NL&lon=4.48250770569&timestamp=1259340918357&userId=6f85d06929d160a7c8a3cc1ab4b54b87db99f74b&developerId=122&developerHash=e2c84db50cf137927708829262da389d2e00967b&radius=1000&lat=51.9172205294&layerName=nai&phoneId=6f85d06929d160a7c8a3cc1ab4b54b87db99f74b&accuracy=100










http://www.buildar.com

http://www.buildar.com

What’s your dream?


Ecosystem


3D modelers

Creative Agencies

Architects

Storytellers

Tech developers

Brands

Animators

Artists

Historians

Governments

Game designers

Educators





MovingAround me

“Where is...”



City tours

Create more of these!


How are we going to achieve this


EventsWith this events we want to bring the whole Layar AR ecosystem, which includes

developers, artists, (game)designers, storytellers, media agencies and brands, together. We would like to create a synergy between different groups and backgrounds to discuss and drive content creation for Augmented Reality.

Want to organize a event yourself please contact us at [email protected]

We will try to facilitate you in the best possible way


mailto:[email protected]


Connecting brands and agencies with developers Facilitating developers Inspiring developers with cool ideas


Tips - How to improve your layers


Set bounding box for your local layer


Define the local bounding box for a layer Specify one or more bounding boxes for your layer, so that it can be found underneath the “local” tab in the Layar Browser. Enable hyper-local & relevant content discovery.

http://layar.pbworks.com/Local-search-for-layersmaandag 11 januari 2010

http://layar.pbworks.com/Local-search-for-layers


Customize icons Better look and feel & increase re-usage


http://layar.pbworks.com/More-than-3-custom-icons




Auto-triggered actions Provide the user with an experience


How to define auto-triggered actions The layer may now contain POIs with auto-triggered actions. Think of an audio file that plays automatically when the user enters a 3D virtual building or a web page that gets called when the user reaches the treasure in a treasure hunt.

http://layar.pbworks.com/Auto-triggered+actionsmaandag 11 januari 2010



Make sure you attach keywords to your layer


Please visit http://groups.google.com/group/layar-

developers if you have technical questions


http://groups.google.com/group/layar-developers




visit www.layar.com

[email protected]; @groenhart

[email protected]; @claireboo


http://www.layar.com

http://www.layar.com





Webinar Presentatie Layar 6 Jan 2010

Technology

Transcript of Webinar Presentatie Layar 6 Jan 2010