“Sail locally. Celebrate globally.”

SUMMERSAILSTICE: UNITINGSAILORS TO GROW SAILING

AGENDA

- Background of Summer Sailstice - Challenges for Sailing - Leveraging Summer Sailstice for growth in participation & membership - Partnering with Summer Sailstice - What next?

Summer Sailstice: BackgroundA global sailing holiday launched in June 2001 to

celebrate the sailing lifestyle on the weekend closest to the summer solstice. 2013 Sailstice is June 22 (year 13)

Summer Sailstice has grown encompass a worldwide community of sailors from racers to cruisers, locally and worldwide. All 50 states, 40+ countries, 4900 boats, ~19,000

sailors Growing support from sailors, the sailing industry and

sailing media

Sailing Challenges Participation is not growing

Competition from other sporting activities,

Economy, Time-starved audience Aging population

Challenges: Perception vs Practice

Challenges Diverse (fragmented) participation &

audience – hard to demonstrate– hard to unite- Intense focus on equipment

Sailors…Common Ground

Challenges: Not newsworthy as commonly practiced

Summer Sailstice: An Opportunity

Summer Sailstice invites all sailors to participate and engage and…it’s free!Community Sailing, Commercial Sailing, Junior Sailing, One-

Design classes, Ocean Racing, Recreational SailorsSummersailstice.com is an established & growing communityFocuses on the fun not the equipmentCreates participation and communityNewsworthy – a global event capturing a ‘day in the life of

sailing’

The Solution:

Summer Sailstice: Showcases All of Sailing

SummerSailstice.com :A Growing Community

Summer Sailstice

Uniting all sailors to get the “whole world” sailing on Summer Sailstice – June 22, 2013.

BenefitsOutreach Instructional Programs

New, aspiring Sailors

Summer Sailstice:Raise AwarenessPromote accessCommunity

sailing

“Work in Progress” Sailors

Summer Sailstice:Promote ProgramsSkills

DedicatedRacers, cruisers,

lapsed Sailors

Summer Sailstice:• Promote

participation• Regattas• Yacht Club events

You can use Summer Sailstice to inspire and share sailing

How to participate:Summer Sailstice will:

Promotes participation Logo on homepage Summersailstice.com US Sailing page E-Letter (19,000 e-list) Event poster (logo) Annual event reach estimated at xxx (50 states, 47 countries) Social media

Webinars by audience “About SS: Why do it?”Showcase individual and organization eventsShowcase sponsors

How to participate:Engage your company, customers, members, prospects:

Invest in Summer SailsticePromote event and partnership with all sailors

E-letter inclusion (Spring 2013) Link on your website (Summer Sailstice page) In sponsor and member communications (Fall-Spring) Include advertising (Spring) Incluse in social media

What’s Next? Let’s do it!

YOU!

Sailing Challenges Not growing (participation)

Competition from other sporting activities, economy, time-starved audience

Diverse (fragmented) participation & audience – hard to demonstrate– hard to unite

Public perception as elitist, “hard to master”Intense focus on equipmentNot newsworthy as commonly practiced