Web 2.0 World Connecting to the Community

Social Primer for SchoolsNancy Caramanico

Director of Technology, K-12Archdiocese of Philadelphia

What is Web2.0?

Wikipedia Definition "Web 2.0" is commonly associated with web

development and web design that facilitates interactive information sharing, interoperability, user-centered design[1] and collaboration on the World Wide Web.

Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies.”

Users of Web 2.0 easily interact with other users and change website content. This’ contrasts to non-interactive websites where users are limited to the passive viewing of information that is provided to them.’

Keep Learning, Start Sharing

Social Technologies can powerfully advance your school or organization

Stay on top of technology developments and how they can benefit your school or organization

Employ new technologies Go where the technologies are so that

students and parents come to you, enrich your school community

Groundswell – Book on Web2.0

‘A social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions like corporations.’

Cause: People’s desire to connect, Interactive technologies, internet economics

Book Website and Profiler

Marketing to the Social Web Book by Larry Weber

“Users do not simply pull content down from websites, but also push content up, sharing text messages on Twitter, photos on Flickr, home (or cell phone) videos on YouTube, and their lives on Facebook, Linked In, and other social networking sites. Today's web is the "social web," where young and old increasingly share their experiences. The volume of information exchanged every day has already reached the mind-boggling level. “

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Icons linking to various web 2.0 and social network sites allow people to link to and share your web content

Where are you?

School Marketing and the Social Web

Tips 1. Trust your community.

2. Test the waters slowly.

3. Keep it fresh.

4. Know the law.

5. Create a digital vision.http://www.nais.org/publications/ismagazinearticle.cfm?Itemnumber=151413&sn.ItemNumber=145956

What are the trends

Facebook –as large as the 4th largest country in the world

People in their 30’s and 40’s and 50’s are flocking to facebook in the US

30 Social Media Facts Video – Book ‘Socialnomics’

Twitter Tips for Organizations

Create an account for the school

Create accounts for individuals

Ask staff to follow leaders in the field

Share great content http://www.twitip.co

m/8-steps-for-building-community-on-twitter-tips-for-membership-organizations/

What are the Tools?

New Tools are created daily!

Most Popular in the US:› Facebook› Twitter› Youtube› Delicious

Twitter

Communication Collaboration Instant – It is what

people are talking about now.

Twitter Search Video

Facebook SettingsCustomizable

Youtube How To Videos for Facebook and Facebook Customization of Privacy Settings

Social Bookmarking

Tools: Delicious, Diigo, Digg to name a few

You can:› Save Sites› See what is new, popular› Share› Follow

› Video Social Bookmarking

Web 2.0 Donors

Key Facts In their 20’s and 30’s Don’t want print materials Welcome comments, thank yous Will give email addressees,

communicate online http://nonprofits.change.org/blog/view/f

ive_things_your_nonprofit_needs_to_know_about_web_20_donors

Keep Learning, Start Sharing

Social Technologies can powerfully advance your school or organization

Stay on top of technology developments and how they can benefit your school or organization

Employ new technologies Go where the technologies are so that

students and parents come to you, enrich your school community

Think Different