SCHOOL ENTERPRISE CHALLENGE

MAHADEVI BIRLA WORLD ACADEMY

Report prepared by: ShrutiPoddar,KhushiGaneriwal, DhritiSoni

Head Teacher: Mrs. Suparna Roy

Section A: Our Business Details

Business NameBIZTEENS

Business ActivityRUNNING A BAKERY

Main product / service SELLING BAKED ITEMS( BROWNIES, CUPCAKES,ICED TEA,ALMOND CHOCOLATES,GARLIC BREAD)

No. of students involved in business planning activities (including writing this Business Plan)

Boys- 0 Girls- 300 Total -300

Financial Summary

Our Local Currency is: INR US Dollars$

Period of time budgeted for – 4 MONTHS

Total Income(Estimated) 3500 54.53

Total Costs(Estimated) 2000 31.16

Profit(Estimated) 1500 23.37

Start-Up Costs(Estimated) --- ---

SECTION B : MARKET RESEARCH AND TARGET MARKET

After conducting a market survey we concluded that:(questionnaire attached)

Since there is no proper shop selling food in this locality, the demand for our products would be high. At the same time our cost of acquisition of raw materials is low because of student pool of resources (infrastructure provided by school).

SECTION C : COMPETITORS AND COMPETITIVE ADVANTAGE

COMPETITOR NAME

STRENGTHS WEAKNESSES

Mio amore They are an established bakery and have experience of dealing with

customers

Consumers are not happy with quality of the food

Kathlene Wide range of products and low priced

Quality of the food is not up to the mark

Cakes

Wide range of products and of good quality

Highly priced

Kookie jar

Quality of the products is good Highly priced

Krazy forchocolates

Quality of the products is good Highly priced

OUR COMPETITIVE EDGE:

On market research we came to know that though our competitors were running business over large scale we had strategies which provided us with a benefit to excel over them.These are as follows:

a. Reasonable prices:Comparing prices of products sold in Quest Mall or of khaddar and canteens,we found that our prices were reasonable.

b. Innovation:Since the business is run by a handful of young students who have a creative thinking process for products,they keep coming up with new variations and designs for products.

c. Quality:Our products are hand-made and of good quality.d. Wide range of products – we are selling a wide range of products to

meet the needs of a wide range of customers.e. Hygienically prepared:Food items that we sell are all hygienically

prepared.Students wear gloves while preparing food and there is no use of colour and preservatives.All food items are freshly prepared 1 or 2 hrs. before the setting up of food stalls.

SECTION C : SWOT ANALYSIS

STRENGTHS

Our business’ strength is that bakery items are in lot of demand and is popular among students as well as teachers and also we have a wide range of products at a cheaper rate to meet the needs of a wide range of customers.

WEAKNESSES

The fact that we are setting up a bakery business in a city where other bakeries likely pose a challenge to us and also none of us are professionals. Lack of time is also another challenge that we face as we are making these items during the school hours.

OPPORTUNITIES

We have good chance of profit as the

THREATS

The threat is we do not have sufficient

items we are making may have a high demand .

This profit in turn will encourage more business programs.

time to devote to our business because of our studies so it would be difficult to sustain.

SECTION D : OPERATIONAL PLAN

Tasks to be done to carry out business activity:

a. Procuring of resources and production.b. Handling finance.c. Marketing.

Task How long? How often? Who?Setting of food stalls 3 hours Weekly Sales teamBaking 2 hours Weekly Production TeamPlacing orders 1 hours Every 2-3

daysStudents

Business Advertisement 3 hours Monthly Promotion TeamConducting a survey 2 hours Weekly Enumeration TeamFinancial Accounting 3 hours Weekly Accounting and

Finance Team

Business team structure:

Team Leader ShrutiPoddarProduction Department: Eshita JainMarketing Department KhushiGaneriwalFinance Department HarshitaMahansariaSales Department Nitya GuptaHuman Resource Department DhritiSoniSupervisors ShritiChowdhury, Siddhi Binaykiya,

Sristi Jain,

GitikaChandirani,TanviPugalia

SECTION F: MARKETING AND SALES PLAN

A. PRODUCT:1. Brownies2. Cupcakes 3. Iced Tea4.Handmade chocolates5.Garlic Bread

B. PRICE :

PRODUCT NAME QUANTITY SALES PRICE (INR) BROWNIES 30 PIECES 20/PIECEHANDEMADE CHOCOLATES

30 PIECES 10/ PIECE

CUPCAKE 60 PIECES 20/ PIECEICED TEA 40 GLASSES 15/GLASSGARLIC BREAD 40 PIECES 20/PIECE

C. PLACE: We will beselling our products within the school premises.

D. Promotion:We will promote/advertise our product through:

a) Bizteens' facebook page b) Posters and pamphlets.

APPENDIX SECTION: STUDENTS IN ACTION

Brainstorming: Students discussing the business idea

Students in the home science laboratory

Drafting and finalising business reporting

OUTCOMES

BENEFIT TO STUDENTS

• This activity helped us learn the basic business concept with an enriching experience.

• The event encouraged team work and coordination among students.

• The business activity inculcated leadership skills.

• We learnt the managerial functions namely- Planning, Organizing, Staffing, Directing, Controlling.

• It inculcated entrepreneurial spirit within us.

BENEFIT TO SCHOOLAny business receives its benefit in the form of profits. Our business is carried out within the school premises and it is a small-scale venture.The degree of risk involved is not very high but the profit earned is sufficient for growth and survival of thebusiness as well for the planet and its people.Reaping profits helps to maintain a flow of revenue, it increases the goodwill of thebusiness as well as the school which is necessary for its continuity and helps to build a connection with the community also.Most of all,it helps to reap the self-potential of students by

encouraging them to put in their efforts and personal skills. As the students become more confident and expertise in all fields related, it indirectly has a positive impact on the reputation of the school also. Students would become job givers rather than job seekers.

FINANCIAL PLAN

1. Income (estimated)NAME OF PRODUCT

OR SERVICEQUANTITY SALES PRICE SALES INCOME

(Quantity x Sales Price)

BROWNIES 30 20 30 X 20 = 600

CUPCAKES 60 20 60 X 20 = 1200

GARLIC BREAD 40 20 40 X 20 = 800

HAND MADE CHOCOLATES

30 10 30 X 10 =300

ICED TEA 40 15 40 x 15 = 600

TOTAL SALES INCOME 3500

2. Costs(estimated)NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS

(Quantity x Cost per Item)

BROWNIES 30 14 30 x 14 = 420

CUPCAKES 40 10 40 X 10 = 400

GARLIC BREAD 30 19 30 X 19 =570

HAND MADE CHOCOLATES

30 07 30 X 07 = 210

ICED TEA 40 10 40 x 10 = 400

TOTAL COSTS 2000

COST SHEETS

ITEM NAME:GARLIC BREAD

Ingredients

Quantity Rate Amount Rs

Bread loafs 2 60 120Cheese ¾ block(0.5kg) 150 150

Amul butter 0.25kg 130 130Ketchup sachets 30 2 60

Garlic paste 50 50Oregano 30 2 60

TOTAL = 570 Cost of 30 pieces = Rs570 which implies, Cost per piece = 570/30 = Rs 19

ITEM NAME : CUPCAKES

Ingredients Quantity Rate Amount Rs

Cake flour 500g 40/kg 20Butter 200g 30/100kg 60Baking powder 1 tsp 30/packet 30Sugar, baking soda, essence

30 30

Coco powder, choco chips

150 150

Cups 48 2 per cup 96Milkmaid 2 TINS 90 per tin 180

TOTAL 566Cost of 60 pieces = Rs566 which implies, Cost per piece = 566/60 = Rs 9.43

ITEM NAME : ICED TEA

Ingredients Quantity Rate Amount RsIced tea powder 2 packets 190 380Paper glass 40 1 40

TOTAL 420

Cost of 40 pieces = Rs420 which implies, Cost per piece = 420/40 = Rs 10.

ITEM NAME : HANDMADE CHOCOLATES

Ingredients Quantity Rate Amount (Rs)

Dark chocolate 2 slab 100 200Wrapping paper 7 3 21

TOTAL = 221Cost of 30 pieces = Rs221 which implies, Cost per piece = 221/30 = Rs 7.36

ITEM NAME : BROWNIES

Particulars

Quantity for 1pound(15pcs)

Rate for 1 pound(15pcs)

Quantityfor2.5 pound(40pcs)

Ratefor2.5 pound(40pcs)

Flour 121.52gms 5 303.52gms 12.5Belgium cocoa powder

1 tbsp 10 2.5tbsp 25

Butter 100 40 250 gms 100Sugar 2 tbsp 10 6 tbsp 25Amul milkmaid

1/2 tin 45 1/4 tin 112.5

Baking powder

1 tbsp 7 2.5tbsp 17.5

Chocolate slab

1/4 slab 32.5 1 slab 135

Milk 200ml 20 400 ml 50Walnuts 100gms 20 250 gms 50

TOTAL=189.5 TOTAL=527.5

Cost/pc = Rate of 2.5 pounds/total no. of pcs

Cost per piece = 527.5/40 = Rs 13.1875=14 per piece

3. Profit (estimated)Amount (Rs)

TOTAL SALES INCOME 3500

TOTAL COSTS 2000

PROFIT

(Total Sales Income – Total Costs)

1500

4. Start-Up Budget (estimated)School infrastructure (Furniture, ovens, refrigerator etc.) is used for the conduct of the business activity.

The main sources of finance for our business are:

RETAINED PROFITS:Cash generated by the business in the previous year was re-invested.

MONEY FROM SALES OF BOND

Bonds were sold to the students of the value of INR 100 each and 10% interest will be paid in return.

FEEDBACK

Every bit of it has been a wonderful journey and a great learning experience. TAMTF should organize seminars to bring the economists, industrialists and academia together to discuss the importance of such live projects, so that it is appreciated by all. Also, we are happy to realize that we have been able to satisfy our customers.