Web viewBart Norré Created Date: 11/02/2016 10:09:00 Last modified by: Bart Norré...
Transcript of Web viewBart Norré Created Date: 11/02/2016 10:09:00 Last modified by: Bart Norré...
1 Strategic Domain of Activity
Describe your activity in terms of customer value
Value (from your customer's point of view, which is the RESULT your customer is looking for?)
Target group (who is your customer, where can you find him?)
Products & Services
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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2 Key Success Factors
Which are the key success factors of this business area?
Key successfactor Why is it a key successfactor? Assess how you fulfill it score
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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3 Competitors
Compare your performance with your competitors
Keysuccessfactor you comp 1 comp 2 comp 3
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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4 Defensive strategies
Neutralize threats with defensive strategies
Threats Wich of your weaknesses is related? Defensive strategies
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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5 Development strategies
Exploit opportunities with development strategies
Opportunities Which of your strenghts is related? Offensive strategies
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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6 Strategy validation
A. Type of strategy
Strategy Price Focus Differentiation
B. A real change?Your strategy must imply change? so what are you doing that is different from what you did before?
Strategies How? Feasability (related also to your strenghts)
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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C. The game not the shot
Strategies What comes next?
D. People
Resistance Communication
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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E. Prioritize your strategiesImportance/Delay: A=mandatory/very urgent=now, B=very useful /to be done soon = mid term, C=nice to have/it can wait
Stratégies Importance Urgence
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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7 Objectives
Set your objectives in three steps
Set your objectives in three steps1. Decide on the essence of all of the objectives (what will we measure?)2. Decide on the formula for measurement of all of the objectives (where should we measure?)3. Quantify each of the objectives? (what result do we expect?)
Strategies Essence Formula for measurement Quantification of objectives
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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8 Strategic action plan
A. Stratégie 1:
Actions Deadline Importance
B. Stratégie 2:
Actions Deadline Importance
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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C. Stratégie 3:
Actions Deadline Importance
C. Stratégie 4:
Activités Délais Importance
Copyright Dépot nr 00051859-1 TM Tandem Marketing sàrl, CH-1723 Marly www.tandemmarketing.ch V8.0 - 2014 by Bart Norré, [email protected] vous avez le droit de dupliquer ce document sans modifier son contenu ou ses références, merci
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