Beachbody Blog Style Guide

We use Merriam-Webster’s Collegiate Dictionary, Eleventh Edition as our main dictionary and Webster’s Third New International as a backup. The Associated Press Stylebook is our primary style manual. This style guide and attached word list supersede any spellings, stylings, and rules found in the above reference books.

For spelling (including whether a word is hyphenated or written as two words), use the first listing in Webster’s Eleventh. If Webster’s definition says "usually cap," cap it; if it says "often cap" or "sometimes cap," don't.

Abbreviations/AcronymsExcept where there’s strong tradition in their use, eliminate all periods in abbreviations and acronyms and use all caps, no spaces: AIDS, AT&T, CBS, CEO, GE, HBO, JFK, LBJ, MGM, MIA, MTA, NASA, NBA, NYC, PR, QB, etc. To form plurals of abbreviations that contain no periods, add an “s” without an apostrophe: MIAs, SOBs, YMCAs.

Exceptions: D.A. (district attorney), E.T. (the little guy from outer space), G.I., L.A.P.D., P.I., U.N., U.S., all degrees (B.A., M.D., Ph.D., LL.D., B.Sc., M.B.A.), i.e., e.g., M.S. (multiple sclerosis), A.D., B.C. Also note: 16mm film, aka, mph, rpm. For plurals of abbreviations with internal periods, add an apostrophe and an s: G.l.'s, D.A.'s.

To add a prefix or suffix to an abbreviation or acronym, use a hyphen, not an en-dash: exCEO, U.S.-based, NBA-related, etc.

If a sentence ends with an abbreviation, no second period is required.

AddressesSpell out Avenue, Road, Street and states. Use a postal abbreviation (vs. generic state abbreviation) for state if a ZIP code is used.

A/AnUse a before consonants. Use An before vowels and words that sounds like they begin with a vowel. For example: It was a feature that I rated an F.

AgesFollow standard number style. He is three years old. He is 30 years old. He's a 30-year-old bachelor. He's in his 30s. It is my nephew's third birthday. It is my boyfriend's 30th birthday. I studied 18th-century British literature in grad school.But spell out : twentysomething, thirtysomething, fortysomething, etc.

Art TermsCap only when referring to the founding father of a movement (the Cubists, the Fauvists) or to clarify that you're referring to the school/movement rather than to the style. But art deco (art deco space), art nouveau, their dadaist sensibility, neoclassical, Doric, Gothic (BUT gothic proportions, gothic novel

As/SinceDo not substitute "as" for "since."For example: She wanted to be featured in the video, since her new show was premiering in September. (Not: She wanted to be featured in the video, as her new show was premiering in September.)

Beg the QuestionThis expression means to avoid the question. So use it correctly or rephrase (i.e., invites the question).

Between…andIt's somewhere between 14th and 18th streets. (note lowercases in plural)

BracketsUse them for editorial comments or explanations within a quote to show that they are not the parenthetical comments of the speaker. Also use them for stage directions in an interview. Stage directions should be italicized within the bracket.

Capitalization• Headlines: Use initial caps except for (including normally lowercased words (the, a, and, etc.). For the 3-spot, use initial caps for all headline words (including normally lowercased words).• Follow the word list in regards to product-specific capitalizations.

ColonsCapitalize the first word following a colon in the main text only if a complete sentence follows. Examples:

- Here's what happened: He left work early, bought a bottle of champagne to celebrate his promotion, and met up with his friends.

- On his birthday, Matthew came home to a terrific gift: a new set of golf clubs.

CommasUse the Oxford comma.

Company NamesUse a comma before Inc. Spell out company and organization names on the first references, followed by the acronym (without periods) in parentheses.

Compare To/Compare WithUse "compare to" for metaphorical comparisons, such as "Shall I compare thee to a summer's day..." Use "compare with" for direct comparisons, such as "When customers compare P90X with INSANITY.”

Compound VerbsGenerally hyphenate. Check Webster’s, too, to make sure it isn’t one word (i.e., "to copyedit"). To double-check, to dead-end, to jump-start, etc. Exception: to horseback ride.

ConvinceYou can convince someone of or that, but not to. Use persuade or another word with an infinitive. (Wrong: He convinced her to go.)

CursesDon't use them. If it is absolutely necessary, discuss with the top editor.

DatesThe following are correct: the second of June; May 12, 1999; May 1994

DecadesDon't use apostrophes when decades are used as a noun: the 1990s. An apostrophe should precede abbreviations: the '90s. OK to use "in the 1980s and '90s." Same goes for the 2000s and 2010s. (the ‘00s, the ‘10s). Use an en-dash to express "from...to" in years: 1995-98. Use an apostrophe if possessive: There was significantly more swearing in 1998's feature film The Big Lebowski than in 2001’s Monsters, Inc.

DegreesSpell out the word degree in regular text; use the degree symbol ° in recipes. To make a degree symbol, simultaneously press shift-option-8.• I heard that the temperature is supposed to drop almost 20 degrees tonight.

• It feels like it's two degrees out there!• The car spun out of control and made a 360-degree tum in the middle of the highway.• Preheat the oven to 375°F. (close up temperature, degree symbol and F).

Different From/Different ThanUse the first or reword.

DoctorsRefer to medical doctors (physicians, osteopaths, psychiatrists, etc.) as "Dr." on the second reference, after they have initially been identified as an M.D. Ph.D.'s should simply be referred to by their last name on the second reference.• John Smith, M.D., practices in Oregon. Dr. Smith specializes in pediatrics.• Mary Jones, Ph.D., teaches at Fordham University. According to Jones…

EllipsesWhen using ellipses to leave out words in a quote, to imply something or when ending a partial sentence, put ellipses immediately after the last word (To quickly make an ellipses use: option-semicolon), with no space preceding, but one spacefollowing.

En-dashesUse to express to between figures or words.• The Boston-Hartford bus• The north-south throughway• $100-150• The years 1979-80 (Don't use an en-dash as a substitute for and or to: "Between 1992-98, I lived in the Bronx" and “from 1989-90” are incorrect.)

Use an en-dash for a prefix or suffix with an open compound and hyphenated words set in caps.• Ex-New York City mayor; he's the creator-executive producer; a Brett Favre-like guy

Use en-dashes with scores.• The Cubs beat the Mets 5-3.

Em-dashesThere should be one space on either side. Example: I was walking through the park yesterday — wait, is that a helicopter?

Farther/FurtherThe former is used for literal distances: "It's three blocks farther up." Further is used for figurative distances: "I can go no further with this metaphor." "Explain yourself further, please."

Foreign TermsItalicize unless it's a term that's become a part of the English language (if it's in Webster’s), there's no need to italicize it. Examples: raison d'etre, film noir, macaron.

FractionsGenerally, spell out fractions in text (except in recipes). Use a hyphen only when they act as a modifier. Examples: two thirds of women; a three-fourths majority

Geographical TermsCapitalize geographical terms (from compass points) only as nouns designating a region; keep them lowercase when they merely denote direction or compass points. So, the West Coast, but western. Also lowercase nouns made from adjectives: westerner, southerner. Check Webster's to see whether it's a legitimately capitalized region (i.e., Southeast Asia, Eastern Samoa).

HeightIn isolated references, spell out heights. When several heights are mentioned or when height is mentioned after a person's name, use numerals with straight quotes.• Gabrielle Reece is a six-foot-three-inch volleyball player• Gabrielle Reece, 6'3", plays volleyball.• She is six foot three.• She's six feet tall.

HopefullyIt's an adverb; don't use it as an adjective. "Hopefully he went to the store" does not mean that we hope he went but that he was hope-filled as he went. Reword sentences such as this, but be careful for the passive voice in constructions and stilted language such as "It is hoped that." Be clearer and say who hopes.

Hyphens• In general, hyphenate two adjacent adjectives that are modifying a noun.• Don’t hyphenate compounds involving proper names (Marvel Comics illustrator).• Don’t hyphenate adverb-adjective compounds (i.e., most words that end in -ly).

• Don’t hyphenate foreign phrases that are now used in English as modifiers (prix fixe menu).• In general, use hyphens, not back slashes, when you could substitute the word and, not or, for the hyphen. (singer-songwriter, writer-director)

In, Into, On, OntoIn denotes position, into implies motion from without to within. Same with On, Onto.• He was in the room. He walked into the room.• He moved on the roof. He moved onto the roof.

InterviewsIf in Q&A format, the question should start with "BEACHBODY: question" in bold. The first response should be prefaced by the person’s full name, all in caps and in bold. After these first references, replace the full names with initials (ex. Robert Redford would be RR) and keep the questions in bold.

Italics vs. Quotation MarksCommas and periods after italicized text revert to roman if the main text is roman. Exclamation points and question marks take on the font of the italicized word(s) only when the punctuation is predominantly a part of the phrase or title: Yesterday they saw Love! Valour! Compassion! "Goodness!" was his response. But they retain the font of the sentence when they're part of a larger sentence: "I told you to send them to him, not to me!”

Also use italics for...• Names of movies and TV shows• Names of books, newspapers, magazines, plays• Names of videos, albums, CDs, operas, long musical compositions• Names of paintings, photographs, drawings, sculptures• Legal cases (but with the "v." set in roman between the two names)• Ships, submarines, aircraft, spacecraft• Words and letters ("Use the word please when you ask." "Spell it with the letter q.”)

Like/AsGenerally use as as a conjunction or preposition, like only as a preposition. An easy check: Don't use like to introduce a clause; use it for direct comparisons only.• She walks like a duck.• She looked as her mom had 20 years earlier.

Like/Such AsUse the former for figurative examples, the latter for literal examples.• Why can't vegetables taste more like candy? • Many stars, such as Kevin Costner, have become directors.

LinksAll outbound links should open in a new window.

ListsNo colon after list header. Use &bull; instead of <li> to create lists in HTML. One space between &bull; and start of item on list.

LiterallyMost language is inherently literal, so try to avoid it.

MeasurementsFollow standard number style. Place a period after abbreviated measurements

- Tablespoon and teaspoon (Tbsp. and tsp.)- Net weight or net wt.- Ounces or oz.- Fluid ounces or fl. oz.- Weight or wt.- Pounds or lb. or lbs.

MoneyExpress dollar amounts with a numeral and dollar sign. For amounts under $1, spell out the word cents and apply standard number style to the amount.• $5.99, $30, $150 million• Four cents, 25 cents

NumbersSpell out numbers from one to nine. Spell out ordinals under 100. Exceptions: dates, heights, page numbers, percentages, scores, money, time, numbers in a chart.• Three million, 3.3 million, 33 million• She was a size 10 and is now a size 2

OK vs. OkayWe only use OK.

Over/More ThanOK to use for age (He's over 40). In other instances, use "more than" unless something is physically over something else. Example: More than two thirds of NYC residents voted for him.

ParagraphsBold headers using <strong>. Make sure that <h3> and <h4>s have been removed. Add two spaces between paragraph. Remove any spaces between Header and first line of running copy.

PercentUse figures (except with one percent), unless the percentage starts a sentence. And always spell out the word percent, except in a chart. Never hyphenate. Example: there's a 95 percent chance you won't win with that approach.PeriodsEnd complete sentences with periods. This includes full sentences in lists. Only use one space after a period before beginning the next sentence.

Photo CreditsWe credit all photographs that are not stock photos. Photo credit should be added to the end of the article and their name should link to their Instagram account or Web site (ask the photographer which they prefer). They should be styled like this:All photographs by Annie Lebovitz.

Possessives for words that end in sDon't add another s after the apostrophe if the word already ends in an s (Examples: Denis', James', Edwards’)

Sayings/SlogansUse quotation marks, no comma for introduction and cap the first word only His favorite motto was "Just do it."

-Size/-SizedAlways use the latter: wallet-sized, bite-sized

SeasonsUse lowercase unless at the beginning of a sentence. If fall is not clear, use autumn. Try to refrain from using Autumn so as not to confuse the season with the trainer.

SourcesUse primary when available. Link directly to source in copy instead of listing at the end of the copy.

ThoughtsUse italics to signify thought. Example: I thought to myself, What could possibly happen next?

TimeFor time of day, use caps: AM and PM. For time zones, use PT, ET, MT, CT (not PST or PDT).URLsInitial cap URLs. Do not include http://www. Example: NewYorker.com

VitaminsUse lowercase v and capital vitamin type. Example: vitamin C

WidowsA true widow consists of one word all by itself on a line. Avoid these at all costs on the TBB homepage. Don’t worry about them in the blog, UNLESS they are part of a headline.

Beachbody Word List – Revised 6/2/15

Aafter-partyair-dryall right (not alright)alpha-lipoic acidAM (as in AM/PM)anti-agingantimicrobialAsiagoat-homeautoshipa whileaward-winning

Bbaby boomerbackwardbar-and-grillbarbecueBeachbodyBeachbody Blogbeach-readybed-and-breakfastbest-seller, best-sellingblood sugarblond (for both men and women)blow-drybluebodybuilderbodybuildingbodysuitbody weight (noun)bodyweight (adj.)boot campbpm (Differs from the Beachbody Style Guide)breadcrumbsBrieby-products

Ccapoeiracarb-loading

cardio-conditioning programchaturangacheddarchile (the vegetable)chile powder (the powdered form of a chile pepper, i.e. ancho chile powder)chili (the dish)chili powder (the powdered spice blend used to season chili)chin-upchocoholicchocolatycircuit-training programco-creatorco-founderColbycooldown (noun)cool down (verb)cottage cheesecoworkercream cheesecross-trainingC-sectioncueing

Ddairy-freedeadliftdécolleté derrierediscs (CD or DVD)do’s and don’tsdouble-checkdown and dirtydownward dogdrop-downdry-clean

Eeyedropseyelinereyeshadow

Fface-offfarmers market

FAQfetafilet (filet mignon)fillet (fish)flaxseedfluid ounces or fl. oz. (with period. Differs from the Beachbody Style Guide)Food Guide Pyramidforwardfull-time401(k)

Gglycemic indexGorgonzolaGoudagreygrown-upguidebook

Hhaircuthairbrushhair-dryerhairsprayhairstyleHanukkahhardbodyhardcoreHavartiHigh Intensity Interval TrainingHIIThigh-glycemichip-hop

Iin-homein-officeins and outsInternet

Jjam-packedjiu-jitsujump start (noun)

jump-start (verb)junk-food cravings

Kkebabkickbackkickboxingkick start (noun)kick-start (verb)

LL.A. or Los Angeleslaser firming treatmentlife spanlifestylelifetimelimited-time offerlimited time onlylogin/log-on/logout (noun)log in/log on/ log out (verb)long-lastinglow-calorielow-fatlow-glycemic (adj.)low-impact (adj.)

Mmeatloafmedi spaMessage Boardsmic (for microphone)mindsetMonterey Jackmonths-longmouthwateringmozzarellamphmuay thaiMuenstermultidisciplinemulti-peptide blendMyofascial

Nnet weight or net wt. (with period. Differs from the Beachbody Style Guide)nondairynonfatnoninvasiveNYC (or New York City)

OOKomomega-3omega-6online learning programon-the-goounce or oz. (with period. Differs from the Beachbody Style Guide)overtrainovertraining

Ppant sizeParmesanParmigiano-Reggianoplaylistportobellopost-activation potentiation (P.A.P.)post-exercise (Differs from the Beachbody Style Guide)post-workout (Differs from the Beachbody Style Guide)pound/pounds (lb./lbs.)powerhousepre-diabetes pre-diabetic pre-exercise (Differs from the Beachbody Style Guide)pre-fatiguepre-measure (Differs from the Beachbody Style Guide)pre-workout (Differs from the Beachbody Style Guide)prime time (noun)prime-time (adj.)professional-gradeprovolonepull-downpull-uppush-up

Rreduced fatrating of Perceived Exertion (RPE)retinolricottaRomanorockstar (unless referring to the gaming company. Then, Rockstar)Roquefort

Ssaucepansautésautéedsealableself-myofascial releaseshareablesign-up (noun, adj.)sign up (verb)sit-upsix-pack (not 6-pack or six pack)skillsetskincareslow-twitchsmartphonesoy-freespring cleaning (Differs from the Beachbody Style Guide)stair climber (Differs from the Beachbody Style Guide)step-by-stepstir-frystir-friedstove topSuper Bowl (DO NOT USE – Use Big Game, unless permitted by legal)superchargedsuperefficientsuperfastsuperfoodsuperfood shakesSuperGymsunblocksunscreensuper-leansweatpantsswimwearSwiss

swole

TTablespoon (Tbsp.)tae kwon dotai chitakeawaystaste budsTeam Beachbodyteaspoon (tsp.)time-savingtimeslottimetoll-freetop-rack dishwasher safetowardtrans fattrans-fatty acidT-shirttune-up (noun)tune up (verb)turbocharged

Uultra-leanultra-premiumunder-eatingunparalleledupwardusername

Wwarm-up (noun)warm up (verb)Web (Differs from the Beachbody Style Guide)Web site (Differs from the Beachbody Style Guide)weight or wt. (with period. Differs from the Beachbody Style Guide)weight lifterweight liftingweight-lossweight loss programweight training workoutswell-beingwell-known

whiskey (unless of Scottish or Canadian origin. Then, whiskey.)whole food (noun)whole-food (adj.)whole-grain (adj.)whole wheat breadworkloadworkplaceworkout (noun)work out (verb)workout timesworkshop

Yyear-round

Zzip line (noun)zip-line (verb)

Products or Product-Related Terms3-Day Refresh10-Minute Trainer21 Day Fix21 Day Fix EXTREMEActiVitAfterBurn EffectAni Aratounias (MS, RD)Beachbody ClassicBeachbody Coach NetworkBeachbody Coaching OpportunityBeachbody LIVEBeachbody On DemandBeachbody PeformanceBeachbody Ultimate ResetB-LINES Resistance BandsBlock (for LIVE)Body BeastBrazil Butt LiftBrazilian Butt Master (Leandro)Bring Itbooty/bootys/booty-transformation planbum bum

Autumn CalabreseLeandro CarvalhoChaLEAN ExtremeChallenge GroupDr. Mark ChengChin-Up MaxCIZECIZE LIVECIZE LIVE InstructorCoachCoachesCoach NetworkDan CohenJon CongdonCORECore Comfort Mat (previously miniMAT)Carl DaikelerIsabelle DaikelerDerm Exclusive Anti-AgingDig DeepDigging DeepDig DeeperDynamic Set TrainingEZ Curl BarDenis Faye (MS)Fast Twitch Integration TrainingF.I.T. or FOCUS INTERVAL TRAINING (for FOCUS T25)Fit TestFOCUS T25Game DayHip Hop AbsHo’ Ala ke KinoTony HortonHyaluronic Filling SpheresINSANITYINSANITY: The AsylumINSANITY: The Asylum Vol. 1 (if specifically talking about Vol. 1)INSANITY: The Asylum Vol. 2 (if specifically talking about Vol. 2)INSANITY MAX:30INSANITY LIVEINSANITY LIVE InstructorInstructor ApparelInstructor CertificateInstructor Manual

Instructor WorkshopIUsChalene JohnsonSagi KalevLES MILLS COMBATLES MILLS PUMPGillian Marloth ClarkMaster TrainerMaster Trainer Game PlanMAX Interval TrainingTeigh McDonoughMicro-Smoothing PeptidesMonth (as in Month 1)Muscle ConfusionNetworkRachael Newsham (or Rach)Darin OleinDr. Andrew OrdonParticipant Starter GuidePersonally Sponsored CoachPiYoPiYo LIVEPiYo Live InstructorPiYo StrengthPortion FixPortion Control ContainersPower 90Power Half HourP90P90XP90X Chin-Up BarP90X ONE on ONEP90X2P90X3P90XersP90X LIVEP90X LIVE InstructorP90X QualificationP90X QualifiedPower MovePRO TeamProtocols (for LIVE)Push PlayRockin’ Body

Round (for LIVE)ShakeologyShaun TDebbie SiebersSlim in 6Slim TrainingSuccess StoriesSuper Sets (Body Beast)Supersets (P90X LIVE)Super StackingSuper WorkoutTai ChengTony Horton’s PowerStandsTotal Body SolutionTriAngle TrainingTriAngle Training methodTurboFireTurbo JamTurbo KickTurbo Kick LIVETurbo Kick LIVE InstructorTurbo-styleTurbo TrainingTurbo WearWeek (as in Week 1)XersYoga Booty BalletYour Daily Dose of Dense NutritionYour Daily Dose of Supernutrients

Apparel-Specific Termsair-dryburnoutcold shoulder topcrew neckcrisscrossdrapeydry/driesflowyfuschiahand washhoodylo cut sockslong sleeve shirt

loose-fittingmuffin topracerbackruche/ruchingscoop neckshort sleeve shirt slim-fittingstreetwearsuperabsorbentsupersoftT-shirt or teeUltralightV-neck

Beachbody Blog Recipe Guidelines

Recipe TitleThe title should be descriptive and SEO friendly. The title should be in title case and bold.

Description To be added to the top of a recipe page. A description is meant to draw a reader into a recipe. It can alert a reader to peculiarities in the recipe, mention special techniques or ingredients, or just tell a bit about the recipe’s origin. Look to Bon Appetit and other culinary magazines for inspiration.

ServingsThe number of servings should be listed right under the title in parentheses. List the number of servings, and then, if available, the size of each serving (preferably in cups or fractions of cups rather than ounces).

Cooking and Prep Times Total Time, then Prep Time, then Cooking Time. Period after “min.” and “hr.” (if applicable). Bold the descriptor and colon.

Total Time: X min.Prep Time: X min.Cooking Time: X min.

IngredientsThe word “Ingredients” should be at the top of the ingredient list. There should be only one space between the unit of measure and the ingredient. The ingredient order should reflect their use order in the recipe.When needed, break up the ingredient list with subheads according to recipe parts, such as “crust,” “filling,” and “topping.” In the directions, use corresponding subheads, such as “for crust” or “for filling,” for clarity.

When listing the number and size of packages, cans, or bottles, give the number of containers, the size of the container in parentheses (with a hyphen between the number and the measure [e.g., “12-oz.”], and the name of the type of container, followed by the name of the ingredient.

When an ingredient is used at different times in a recipe, list the total amount in one place in the ingredient list and indicate “divided use” in italics. Then describe clearly in the directions what portion of the whole to use in each step where it’s used. Each time, indicate the measure in italics.

1 (15-oz.) can chicken broth3½ tsp. parsley, chopped2 tsp. extra-virgin olive oil, divided1 large egg white (2 Tbsp.)Nonstick cooking spray

Be specific about the kind and amount of meat, poultry, or seafood used. Indicate whether the ingredient should be boned, skinned, shelled, deveined, sliced, chopped, ground, or otherwise prepared, including whether the recipe calls for it to be cooked beforehand (grilled, poached, etc.). Actions that must be performed before measuring (especially slicing, chopping, and/or grinding of items measured by volume) should come between the quantity and the name of the ingredient; if item is measured by weight, these descriptors should come after the name of the ingredient unless the item is purchased in that form.

1 lb. raw chicken breast, boneless, skinless2 (6 oz. each) grilled chicken breasts, boneless, skinless2 cups diced grilled chicken breast2 lbs. raw medium shrimp, cleaned, deveined1 lb. raw 93% lean ground turkey breast2 (6 oz. each) raw filet mignon steaks, 1 inch thick

*The recipes will come to the Blog in different format from the recipe team. The easiest way to fix the formatting is on the HTML side.

Use these standard abbreviations:

Tbsp. tablespoontsp. teaspoonlb. poundlbs. poundsoz. ouncepkg. packagept. pintqt. quartgal. galloninch Never abbreviate “inch"—not as “in.,” not with straight " marks, and especially not with

curved ” marks.

PreparationThe word “Preparation” should be at the top of the preparation steps.Be complete, clear, and concise. Use simple, standard preparation techniques that are easily understood. Describe less familiar techniques.

Straightforward, descriptive sentences are best. Begin with a verb when possible.

If advance preparation is needed for a later step, mention this early in the directions. For example, tell the cook ahead of time to bring the water to boiling for the pasta or to preheat the oven, so it can be heating while subsequent steps are performed.

Refrain from using the articles “a” and “an” before the names of ingredients, cooking pans, or utensils. Use these articles before names of dishes, bowls, and the like.

Provide brief, helpful tips whenever possible throughout the directions. Examples include:

- Describing how a mixture should look or feel at a certain stage.- Giving amounts if they are in a different form from the measurements in the ingredient list- Providing visual descriptions of tests for doneness:- Reminding the cook to remove and discard any inedible items before serving the dish. This could

include bay leaves, cinnamon sticks, kitchen string, etc.

TipsUse a tip at the end of a recipe to provide additional information that doesn’t fit elsewhere in the recipe. Tips on alternative ingredients, equipment, or techniques; simple preparation tips, or techniques; tips on storage or reheating; serving suggestions; explanation of an unusual ingredient or where to find it; suggestions for using leftovers; or other helpful advice can be put in the note.

If there are a lot of tips, consider writing a paragraph or two of intro copy instead.

Nutrition FactsThese come to us in list format. They—along with the portions—should be embedded into a PSD, saved, and then saved as a web friendly JPG. When saving, save as the recipe title.

Style Guide Specific to RecipesUse boil gently instead of simmer - OK to use in copy, but not in preparation directions.Bread crumbs instead of breadcrumbsBrowned instead of brownBroth instead of stockCayenne pepper instead of ground red pepper (they are the same thing)Kebab instead of kabobSaucepan instead of sauce panStove top instead of stovetopSlow Cooker instead of Crock-PotSkillet instead of frying pan

CheesesSome cheeses are capitalized, others are not. This is our preference:Asiago, blue, Brie, cheddar, Colby, cottage, cream, feta, Gorgonzola, Gouda, Havarti, Monterey Jack, mozzarella, Muenster, Parmesan, Parmigiano-Reggiano, provolone, ricotta, Romano, Roquefort, Swiss.

Chile/ChiliUse chile when referring to the vegetable. Use chili when referring to the dish.

Chile/Chili PowderWhen referring to the powdered spice blend used to season chili, use chili powder. When referring to the pure powdered form of a chile pepper, use chile powder (ex. Ancho chile powder).

Cook/HeatUse cook when the food will go through a cooking process on the stove top. Use heat when the food is already cooked but must be brought to a warm or hot temperature to be served.

Cooked/RawIndicate whether an ingredient is raw, dry, fresh, or cooked, because this can be important for measurement and recipe results. Use “raw” (for meat/poultry/fish/vegetables, etc.), “fresh” (for juice, berries, etc.), or “dry” (for pasta/grain/quinoa, etc.).

Cooking/Baking Sheet/PanUse cooking sheet, not baking sheet. Baking dishes refer to a glass object. Baking pans refer to a metal object. When possible, give exact dimensions.

Defrost/ThawDon’t say defrost when you mean thaw, as in thawing frozen foods. Defrost is a microwave oven setting. If it will take more than 30 minutes to thaw a food, particularly meat, poultry, or fish, the thawing must take place in the refrigerator.

DegreesUse the degree symbol and F for Fahrenheit. The degree symbol can be typed by holding option-shift-8.

GreaseWhen referring to coating a pan or dish with a light layer of fat to prevent foods from sticking, don’t say grease. Say lightly coat with nonstick cooking spray or brush with oil.

Iced Coffee/Tea/WaterUse iced coffee or iced tea. Use ice water.

Olive OilThe majority of recipes call for extra-virgin olive oil. However, when recipes call for the olive oil to be heated on the stove top at medium heat or higher, or in the oven at 400° F for 10 minutes or longer, use regular olive oil, because the monounsaturated fats in extra-virgin olive oil break down at higher temperatures.

Portobello

These mushrooms are available year-round, reasonably priced, and great for vegetarian meals. They are portobello mushrooms. Not portobella, not portabella.

Shakeology Recipes

The order of ingredients is important in order for these recipes to blend properly and should be as follows:

o Liquid (water, milk, almond milk, juice, etc.) When using almond milk, rice milk and coconut milk indicate if they

sweetened or unsweetened. We generally use unsweetened.o Dairy (yogurt, cheese, sour cream, etc.)o Shakeologyo Fruit and vegetables (should be cut into chunks or pieces)o Oats and nuts (nut butters, nuts, etc.)o Sweeteners (maple syrup, honey, etc.)o Extractso Herbs and spiceso Ice

Use 1 cup of ice in Shakeology recipes, unless there is a specific reason to use another amount.

This is an example of how the preparation part of the Shakeology recipe should be written: Place water, juice, Shakeology, banana, peanut butter, cinnamon, and ice in blender; cover. Blend until smooth.

For recipes using fruit with live enzymes (fresh pineapple, fresh kiwifruit, and fresh papaya) there should be a final preparation step that reads “serve immediately”.

For all of the recipe protocols, refer to the Recipe Protocol document.