SUB: Segment Idea: How to ‘Kick’ the Baby Weight

Hi XXX,

TIME PEG: With more babies born during August and September than any other months, now is the perfect time for a TV segment on how new moms can lose their post-baby weight by utilizing a workout that blasts calories and tones up muscles faster than any other form of exercise—BOXING.

SEGMENT: TITLE Boxing Club, the nation’s largest and fastest growing boxing fitness franchise with more than 175 clubs operating across the nation and more than 250 locations in development, can come [in-studio or on the plaza] to offer tips to help ‘kick’ the baby weight.

· To add to the fun, the new moms can bring along their little ones along and have them gaze up at them during the demonstrations.

VISUALS:

· Adorable babies sitting alongside the bag stand, gazing up at their “Supermoms” kicking butt

· Several heavy, freestanding boxing bags OR A $10,000 steel mock-gym with 12 hanging bags (if enough room)

· Boxing gloves and hand wraps

· A trainer and participants to fill the bags

GUEST EXPERT: TITLE Boxing Club’s public spokesperson: Brooke Budke (pictured here). While demonstrating the workout, Brooke could also elaborate on the following for your viewers:

· Psychological benefits of boxing, specific to women

· How High Intensity Interval Training (HIIT) maximizes full-body results

Are you interested in this segment? Let me know what you think and I’d be happy to help coordinate the details.

Thanks!

XXX