Web of Jobs

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    Source Financial Express

    As many as 55-60% of the

    Internet users in India areseeking jobs on the net.And given that Internetpenetration will only

    increase, Indicus predictsonline job seekers will growthree-four folds during thenext decade, to reach 100

    million by 2020

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    Internet penetration in India has been slow and mainly an urban phenomenon.Various estimates place this figure between 50 and 55 million. Interestingly, a verysignificant proportion of the Internet users are job seekers. Research by Juxt Consultindicates that as many as 65% have visited job sites. All of them may not be active

    job seekers, but clearly a lot of them are.The three-four leading job sites and the size of their resume databases (as indicatedon their sites) indicate that there are between 15 and 22 million active jobseekers oneach of these sites. Even if one assumes that a large proportion of these are presenton all the leading databases, one can realistically assume a figure of 28 to 30 millionactive job seekers, which is abut 55-60% of all the people on the net at present.Driven by high economic growth, availability of multiple devices for Internet access

    and better Internet infrastructure, the Internet population in India is expected to growfive-six folds during the next ten years. The future will, of course, see many differentusers, including fun, entertainment and transaction. However, we also expect active

    job search to remain a mainstay of the Internet in India. Driven by increasedpenetration, growth in economic centres, and large numbers from the younger agegroup (who are currently not job seekers), we expect the population of active online

    job seekers to grow three-four folds during the next decade to reach 100 million by2020.

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    There are various reasons why the job seekers are largely getting on the

    net. The whole ecosystem of the Internet makes job search,applications, getting alerts, etc, so much easier, that most active jobseekers find it more efficient to be on the net. However, since jobavailability and the physical interviews continue to be concentratedaround the economic growth centres, active job seekers from smalltowns and villages tend to either migrate to the growth centres or be offthe net.

    What are the job seekers on the net like? Indicus conducted a researchto find out the profile of jobseekers in India, which, in turn, is a profile ofa substantial chunk of the Internet population in India. Our research hasbeen conducted over the past one year through various surveys over thenet. We present here some of the characteristics of the job seekers on

    the net.

    We already know that the active job seekers on the net are about 28-30million. Apart from a very small percentage, they are mainly urban. Infact, ten cities account for as many as 71% of the job seekers on the net.The five metrosDelhi, Chennai, Mumbai, Bangalore and Kolkata (not

    counting their satellites)account for 48% of the online job seekers.Pune and Hyderabad individually account for more job seekers thanKolkata and Chennai, respectively, and online job seekers inAhmedabad are only slightly below Kolkata in number. The nationalcapital region (Delhi, Gurgaon, Noida, Greater Noida, Faridabad andGhaziabad) accounts for as many as 19% of the online jobseekers,

    making it the largest cluster of online job seekers. Gurgaon, despitebeing small in terms of population, has a particularly high concentrationof job seekers.

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    Fifty cities account for almost 90% of the jobseekers, and the top 20 cities account for nearly 81%. This,more than anything else, is a clear indication of the skewed distribution of online jobseekers. There areseveral reasons behind this, the key ones being economic opportunities and Internet penetration.

    WomenThe gender difference probably reflects the workplace gender difference (in the kind of organisations thatonline jobseekers work). As many as 23% of the online job seekers are women. However, the proportion ofwomen among the online job seekers varies greatly across cities. In Mumbai, Pune, Hyderabad, Bangalore,Chennai and Pune, the proportion of women is significantly higher than the all-India average, whereas inDelhi and Ahmedabad, it is well below the all-India average. Interestingly, the proportion of women is higherin larger cities as compared to smaller cities in the same region.

    Age distributionAs many as 97% of the job seekers are between the age of 20 and 45 years. In fact, two age groups (25-35and 20-24) account for 88% of the job seekers, and these age groups are likely to remain active job seekerseven in 2020. The age profile indicates that given the rise of Internet penetration and the fast growth in theeconomy, the number of active job seekers is likely to grow at a fast clip right through the coming decade. It

    is also evident that as the years pass by and people age, the proportions of the higher age groups willincrease significantly.

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    Just like the age profile, the distribution by years of work experience is heavily skewed towards job seekers withless experience. More than half the job seekers have two years of experience or less and a further 24% haveexperience of six years or less. Only 4.5% of the active online jobseekers have more than 15 years ofexperience. Again, we would expect that by 2020, the chart would be considerably different and even the 15

    year-plus segment will have a considerably higher share.

    IndustryOur research indicates that online jobseekers are now representing virtually all the major industries. The ITsector, as expected, is the leading sector. However, as many as 78% of the job seekers are from other sectors.BFSI, engineering and manufacturing, education and training, ITES, healthcare, core sector (oil, gas, power,construction, etc) and telecom are the leading sectors represented by online job seekers. In the years to come,we would expect the share of IT and BFSI to shrink somewhat and the share of most other sectors grow.However, IT should continue to be the leading sector.

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    Hierarchy

    It is evident that most online job seekers are young andare likely to be in the lower rungs of corporate hierarchy.In fact, top management accounts for just about 1% ofthe job seekers, and senior management accounts foranother 5.4%. About 30% are very fresh and another30% are at junior management level.

    Educational qualifications

    Engineers, MBAs and commerce graduates dominatethe online jobseekers space. Interestingly, non-graduates/non-diploma (12 th pass) account for 4% of

    the job seekers.

    In conclusion

    The online job space has grown tremendously duringthe past ten years. It is set to continue to grow at a fast

    pace during the next decade too. Whereas, youngerjobseekers will continue to be the dominant force, therepresentation of higher age brackets is set to growsignificantly. Further, already most industry sectors arebeing well represented in the online job space, and thismovement will continue. We also expect that as the

    economy keeps expanding rapidly and Internetpenetration increases, the share of smaller cities in theonline jobseekers space will expand rapidly.