Web 2.0Fake Steve Jobs

Fake Steve

OPTIONSThe Secret Life of Steve

Jobs

“A thoroughly unlikable narrator.” -- New York Times Book Review

Fake Steve

Why?

Why?

Why Steve Jobs?

Why?

Why Steve Jobs?

Why does it work?

Why?

Boredom

Fear

Why Steve Jobs?

Apple Public Relations

Parody: Jobs & blogging.

Comic strip evolves into news.

Why does it work?

The audience

* Consume and create* Fake Vladimir Putin* Performance space* Twitter and Facebook

Honesty

Microsoft-Yahoo

Beastmaster Bill

Uncle Ballster

Ernst Stavro Blomer

Dr. Stevil

“Music, Internet and phone, in one device? Oh my God!”

David Pogue, New York Times:

“A profound achievement – bigger than the first moon landing.”

Walt Mossberg, Wall Street Journal:

“Every time I use my iPhone, I get so excited that I soil myself.”

Steven Levy, Newsweek:

“I wish I could become a woman so that Steve Jobs could impregnate me and I could have his half-human, half-divine babies.”

Apple as Borg?

iPhone SDK:Return of the Hype

““As much as I hate As much as I hate to admit it, that to admit it, that was a hysterical was a hysterical

entry today entry today ... ... coz coz it’s it’s

all trueall true.”.”--Apple employee--Apple employee

Fake Steve

Namaste.

Fake Steve