Web MarketingCo-Leaders:

Lindsey Stern and Emily Smith

Group Members: Adam Remillard

Jared OwenMara Gonzalez

Michael EisenbergPriyanka Patel Skyler Matchett

Project One SummaryO Create a Facebook page O Our original goal from our meeting on

Feb 5th was to gain 30 likes on our Facebook page

O We decided to call our Facebook page “FSU Information Technology & Information, Communication and Technology”

O https://www.facebook.com/FsuInformationTechnologyIct

Project Two Summary

O Create a Twitter pageO Gain 25 followers on the Twitter

page by May 1st

O We called our Twitter page “FSU IT & ICT”

O https://twitter.com/fsu_it_ict

Project Three Summary

O Develop a survey to determine our target market

O After the survey was put online, we distributed it by the word of mouth, Facebook, Twitter, and through email

O Our goal as of February 5th was to have 40 surveys completed

O We increased our goal to 50 surveys by April 16th

O By April 16th, we reached our goal

Survey Results.zip

Project Four Summary

O Hold a focus groupO We had originally planned to have a

sit-down and in-person focus groupO Due to time constraints, we

messaged freshmen/sophomores and had them answer a few questions

Project Five SummaryO This project was titled “Blackboard

Spotlight” O We nominated students to spotlight on the

Blackboard login pageO Each group member was assigned a

student to interviewO Each group member was responsible for

interviewing, nominating, and then sending Lindsey the essay along with a headshot so that she could post it to the Facebook page

Project DeliverablesO 8 student spotlightsO Social engagement through

Facebook & TwitterO Promotion of other team’s

eventsO Qualitative and quantitative

dataO Overall high awareness of CCI

Project TimelineO Facebook & Twitter created by 2/6O Video update by 3/6O Survey completed and pushed out by 3/8O Send out student spotlight requests by 3/19O Hashtag #HireCCINoles trending by 3/25O Wrap up student spotlight interviews by 3/31O Student spotlights posted by 4/16O Research data gathered by 4/16O 50 surveysO Qualitative data from Freshman/SophomoresO 100 Facebook likes by 4/24O 50 Twitter followers by 4/24O Presentation, Wiki, and project completed by

4/24

LeadershipO We used a participative leadership style

which encouraged group members to voice their opinions and reach decisions that were mutually accepted

O We always tried to be reliable and assessable to our group members. At the end of each meeting, there was a time for group members to express concerns or ask questions.

O We kept our group members informed of our goals, deadlines, meeting days/times, and progress on a weekly basis

O We had weekly or bi-weekly meetings so that all group members would be informed

TeamworkO We invited our group members to pair up the groups that

they were leading with Web MarketingO This led to partnership with the Career Day, Feed Your

Brain, and Why CCI video groupO We also reached out to the Why ICT video group and the

Inside the Classroom group contacted usO For Career Day, we marketed by tweeting with the hashtag

#HireCCINoles and posting the event to our Facebook page, Twitter page, and our own personal Facebook pages

O We marketed for the Feed Your Brain events via the Facebook and Twitter pages by creating the events on the Facebook page and then inviting people to attend

O We have been posting videos from the Why CCI, Why ICT, and Inside the Classroom video groups on our Facebook page and Twitter page

O In addition, we paired up with the Why ICT video group by contacting and having five of our nominees from the Blackboard Spotlight project be featured in one of their videos

Long Term Planning

O Pass on Facebook/Twitter updating to next Leadership class

O Continue to promote CCI through our personal social media pages and interactions

EquityO This group definitely accomplished the

majority of our goals. We have all been in groups where this did not occur.

O One aspect of this group that stands out the most is that we had a regular meeting schedule. We all set aside time in our schedules to meet once a week or biweekly on Tuesdays.

O We met three times on Group Me Chat and we met five times in person in the Shores lobby in front of the Goldstein Library .

FeedbackO Understanding Goals: 3.3O Valued Member: 4.3O Amount of Meetings: 4.6O Organization of Co-leaders: 3.3O Overall Evaluation: Fully Capable

Questions???