Web experience management (wem) slideshare
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Transcript of Web experience management (wem) slideshare
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What is Web Experience Management?
It makes use of real-time data analytics to personalize and enhance user experience on a website
Provides deep insights regarding visitor behavior
Provides opportunities to both marketers as well as product managers
Can be used to increase visitor engagement as well as sales
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Why is WEM required?
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Quick Facts
78% of web users conduct their research online before buying any product
31% companies globally cite understanding buying behavior of customers through online & mobile
media a key challenge
40% of Best-in-class companies feel automating website marketing processes is an important strategy
56% of Best-in-class companies state ‘Generating Leads’ as their top digital marketing strategy
Website Conversion rate for Best-in-class companies is 6.5% as compared to 1.7% for all other companies
Percentage of companies measuring Web Experience is 64, 52 and 48 for Best-in-Class, Industry
Average and Laggards respectively
And therefore…
Every business needs to track its online marketing efforts in order to ensure goal attainment
Personalized and customized web experience increases visitor engagement and hence
improves sales
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How do Real-time solutions help?
Traditional analytics deliver statistics 8 to 48 hours after an event; hence it is difficult to react to events that have already occurred
Real-time analytics offer real-time viewing of events-related data as and when an event is happening
Real-time WEM solutions use real-time data to provide personalized experience to visitors thus helping websites become adaptive from just being responsive
Helps marketers make contextual real-time offers resulting in higher sales and improving customer satisfaction
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Clari5Now WEM SolutionReal-time Actionable Intelligenc
e
Packaged Predictive Analysis
Customized
Analytical Insights
Increased Cross/Up-
sell
Real-time Website
Dynamism
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Real-time Segmenta
tion
Clari5Now Features
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BenefitsIncreased Customer Retention & LoyaltyShortened Sales Conversion CycleIncreased Revenue through relevant Cross/Up-
sellReal-time Website Effectiveness feedbackMeasures product/feature responseEqually useful for both marketers as well as
product managers
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Thanks!For questions and queries,
call us or mail us
Call
+91-80-3221 8294
Mail [email protected]
Visit http://www.clari5now.com
