Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
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Transcript of Web Analytics Wednesdays Melbourne - May 2013 - An Introduction to Universal Analytics
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First up… Welcome!
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twitter sign in
#wawmelb
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It’s a short presentation!
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Damion Brown
datarunsdeep.com.au
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What makes it different?
• Track visitors, not visits• Tracks activity on any web-enabled
device–Website–Mobile app– Internet-connected fridge– Point of sale system
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1. Offline Conversions
Campaign Online signup
Instore Purchase
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2. Allsorts of Dimensions
• Define a behaviour for your business– Logged-in users– Repeat purchasers– People who select priority shipping– Readers of certain authors
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2. Allsorts of Dimensions
• Create filtered profiles around custom dimensions
• Gain a greater accuracy of data!
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3. CRM
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3. CRM
• People, not visits• Get a bigger sense of how people
engage with us
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4. Wider Advanced Segments• They used to be session-based...– Arrived on category page– Located in Sydney– Using an iPad
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4. Wider Advanced Segments• ...now they are multi-session!– Located in Sydney– Using an iPad– First touch is Facebook– Second visit email signup– Third visit shopping cart...
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5. Individual & Personal Activity
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Simple as that?
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Not quite
• Not a true “upgrade” to regular GA• It’s beta• Run both side by side• Use Tag Manager to consolidate your
tags• Prepare for 5-10% mismatch in data
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Big deal?
• New ways of tracking users, new ways of optimising experiences
• Data is more interconnected• More fun stuff for us to play with!
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was that short enough?
#wawmelb
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#wawmelb