Web Analytics Advance
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![Page 1: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/1.jpg)
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![Page 8: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/8.jpg)
Analytics & Marketing FunnelVisitors
Viewing a product category page
Viewing a product page
Viewing the shopping cart
Completing an order
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Goal = visitors become customers
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
![Page 9: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/9.jpg)
The Conversion Funnel
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
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Funnel
Goal page
Flight availability
Results page
Order complete
18,5%
Search page
Reservation
Confirmation
Payment form
0.25%
59,6%
42,1%
37,4%
30,3%
95,4%
![Page 10: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/10.jpg)
The reasons for visitor drop-out
Optimize your conversion process to maximize conversions
Identify reasons for high drop-outExits = 95.4%
Exits = 59.6%
Exit Reasons:• Overlong payment form• Poor layout
Exit Reasons:• Poor search experience• Availability checker very clunky
Visitors
Customers
![Page 11: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/11.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
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Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 12: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/12.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
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2
3
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Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 13: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/13.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
1
2
3
4
5
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Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 14: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/14.jpg)
Conversion Funnel 2
Optimize your conversion process to maximize conversions
Where do most visitors drop out?
1
2
3
4
5
6
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Funnel
Goal page
Flight availability
Results page
Order complete
Search page
Reservation
Confirmation
Payment form
0.25%
Improved layout
Improved layout
Removed
2.23%
![Page 15: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/15.jpg)
Web Analytics KPI’s
![Page 16: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/16.jpg)
Any website may have more than 1 goal…17
Sale/Registration
Content ConsumptionVisitor Loyalty
• Information• Content
Consumption• Leads• Sign ups /
Registrations• Sell products• Loyal visitors
Identifying Your Site Goals What do you expect of your website?
![Page 17: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/17.jpg)
Content Consumption
PV/Visit
Time on Site
Time on Page (or article)
Section-wise PVs/Time on site
18Primary GoalsSecondary Goals
Quantifying Your Site Goals :Converting goals to KPIs
![Page 18: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/18.jpg)
19Primary GoalsSecondary Goals
Funnel TrackingContent Consumption
GOAL!!
No goal
Measure Your website Goals
![Page 19: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/19.jpg)
Business Challenges in Web Analytics
![Page 20: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/20.jpg)
![Page 21: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/21.jpg)
Challenge 1: Inaccurate & inconsistent data through web analytics
Implementing it RIGHT
Expect application discrepancies
Get the expert- do not think everything can bedone In-house
Choose a system of recording data
Consistent reporting
![Page 22: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/22.jpg)
Challenge 2: Organization processes and structures impacting analytics implementation
Marketing involvement in analytics implementation
Management reporting to be segmented
Regular monitoring of data & reporting
![Page 23: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/23.jpg)
Challenge 3: Analytics data is siloed
Create customized goals & reports
Populate dashboards
Integrate with sales/BI systems for accuracy
![Page 24: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/24.jpg)
Challenge 4: Videos, Actions, Games & Social Applications
![Page 25: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/25.jpg)
Reports
![Page 26: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/26.jpg)
Reports
Improve your site and increase marketing ROI
![Page 27: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/27.jpg)
Visits
![Page 28: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/28.jpg)
Visitors come from?
![Page 29: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/29.jpg)
Goals and Funnels
![Page 30: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/30.jpg)
Which Traffic Source is Performing?
![Page 31: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/31.jpg)
Tracking Keyword Search
![Page 32: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/32.jpg)
Save Frequently Used Reports to Dashboard
![Page 33: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/33.jpg)
Schedule reports to be delivered via Email
![Page 34: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/34.jpg)
Advancements in Analytics
Mobile analytics
Some applications
Desktop ticker
Social Analytics
Other Possibilities• Sync with Sales/lead management systems• Multiple Profile dashboard• Alert system-mobile linking
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![Page 35: Web Analytics Advance](https://reader035.fdocuments.in/reader035/viewer/2022062518/55cf917a550346f57b8dbd47/html5/thumbnails/35.jpg)
Thank You