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Advanced AnalyticsThe next wave of Business Intelligence

Shankar RadhakrishnanSenior Solutions Architect

HCL Technologies

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Agenda

Analytics Landscape

Maturity Level

Market Indicators

Advanced Analytics

Enablers

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Analytics LandscapeStrategies

Social, Email, Blogs, Video, Mobile

Marketing, Sales - Product Listing, Promotions

Applications

ERP, CRM, Databases, Internal Applications,Customer/Consumer facing applications

Context

Web, Customers, Products, Business Systems,Processes and Services

Support Systems

CRM, Recommendation SystemsData warehouses, Business Intelligence

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Collect More, Mine More

Drivers

ROI, Customer Retention,Product Affinity

Market Trends, Research Analysis

Customer/Consumer Analytics

Build Relationships

Insights

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Basic AnalyticsPerformance Management

What happened inthe past?

Advanced AnalyticsComplex Even

ProcessingNatural Language

Processing What is happeningat this moment?Multivariate Statistical

AnalysisText Mining

Time-series Analysis Entity Extraction What will happen?

Data Mining Sentiment Analysis

Predictive Modeling Semantic Analysis What is most likelyto happen?

Ensemble Modeling Behavioral Analytics

Constrained BasedOptimization

Social NetworkAnalysis What might happen

if we give it a littlenudge?

Social MediaAnalytics

Maturity Level

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Market Indicators By 2014, 30% of analytic applications will use proactive,predictive and forecasting capabilities

The market for BI and analytics is undergoing gradualevolution. Gartner. Feb 1 st , 2011

In 2011, the use of analytics as a competitive differentiator inselected industries will explode

The roles of marketing, sales, human resources, ITmanagement, and finance will continue to betransformed by the use of analytics

International Institute for Analytics. Dec 3 rd, 2010

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Market Indicators (continued)

By 2014, the metamorphosis of BI from IT-ownedand report-centric will be virtually complete for a largenumber of organizations. Gartner. Jan 6 th, 2011

These organizations will change what types of BI and analyticsthey use. They will change how they procure them and wherethey procure them from, and they will modify how information

feeds decision making. Gartner. Jan 6 th, 2011

By 2014, global market for Analytics software will grow to$34Billion IDC. Nov 9 th, 2010

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Text Analytics

Social Analytics

Sentiment Analysis

Brand Identity

Product & Brand Affinity

Reputation Driven Online-Economy

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Breakdown of 2010 Social Demographics

Facebook vs. Twitter

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Predictive Analytics

Forecasting

Targeting

Fraud Detection, Anti-Fraud Analytics

Regression, Predictive, Multivariate

Propensity

Price Elasticity

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Segmentation Analytics

Customer Segmentation in real-time

Churn Analysis, Attrition

Funnel Analysis

Behavioral Segmentations

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Mobile Analytics

Digital Delivery Channels and Services

Property Effectiveness

Application Analytics Ad Analytics

Geo-Spatial Analytics

User profile and Relevance

Identify New Opportunities

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Data Strategy

Structured, Semi-Structured

Unstructured

User generatedSystem generated

Interactive

pipes

Enterprise Data

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Enablers : Processing Models

Data MiningIn-memory Database Analytics

In-database Analytics

Real-time Data warehouses

Process-at-the-source

Distributed Databases

Clustered Databases

Columnar Databases

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Enablers: Service Models

Analytics-as-a-service

Data Provisioning

Data OwnershipLocalized Process

Faster Results

Dynamic Scaling

Increased ROI

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Enablers : Big Data

Data volume explosion

Data Retention (Long Tail Analysis)

Data Appliance

Distributed Data

Open Development Frameworks

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Thank You!

Every decision we make is based on Analytics Oliver Ratzesberger, Ebay