Advance Analytics
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Transcript of Advance Analytics
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Advanced AnalyticsThe next wave of Business Intelligence
Shankar RadhakrishnanSenior Solutions Architect
HCL Technologies
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Agenda
Analytics Landscape
Maturity Level
Market Indicators
Advanced Analytics
Enablers
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Analytics LandscapeStrategies
Social, Email, Blogs, Video, Mobile
Marketing, Sales - Product Listing, Promotions
Applications
ERP, CRM, Databases, Internal Applications,Customer/Consumer facing applications
Context
Web, Customers, Products, Business Systems,Processes and Services
Support Systems
CRM, Recommendation SystemsData warehouses, Business Intelligence
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Collect More, Mine More
Drivers
ROI, Customer Retention,Product Affinity
Market Trends, Research Analysis
Customer/Consumer Analytics
Build Relationships
Insights
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Basic AnalyticsPerformance Management
What happened inthe past?
Advanced AnalyticsComplex Even
ProcessingNatural Language
Processing What is happeningat this moment?Multivariate Statistical
AnalysisText Mining
Time-series Analysis Entity Extraction What will happen?
Data Mining Sentiment Analysis
Predictive Modeling Semantic Analysis What is most likelyto happen?
Ensemble Modeling Behavioral Analytics
Constrained BasedOptimization
Social NetworkAnalysis What might happen
if we give it a littlenudge?
Social MediaAnalytics
Maturity Level
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Market Indicators By 2014, 30% of analytic applications will use proactive,predictive and forecasting capabilities
The market for BI and analytics is undergoing gradualevolution. Gartner. Feb 1 st , 2011
In 2011, the use of analytics as a competitive differentiator inselected industries will explode
The roles of marketing, sales, human resources, ITmanagement, and finance will continue to betransformed by the use of analytics
International Institute for Analytics. Dec 3 rd, 2010
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Market Indicators (continued)
By 2014, the metamorphosis of BI from IT-ownedand report-centric will be virtually complete for a largenumber of organizations. Gartner. Jan 6 th, 2011
These organizations will change what types of BI and analyticsthey use. They will change how they procure them and wherethey procure them from, and they will modify how information
feeds decision making. Gartner. Jan 6 th, 2011
By 2014, global market for Analytics software will grow to$34Billion IDC. Nov 9 th, 2010
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Text Analytics
Social Analytics
Sentiment Analysis
Brand Identity
Product & Brand Affinity
Reputation Driven Online-Economy
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Breakdown of 2010 Social Demographics
Facebook vs. Twitter
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Predictive Analytics
Forecasting
Targeting
Fraud Detection, Anti-Fraud Analytics
Regression, Predictive, Multivariate
Propensity
Price Elasticity
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Segmentation Analytics
Customer Segmentation in real-time
Churn Analysis, Attrition
Funnel Analysis
Behavioral Segmentations
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Mobile Analytics
Digital Delivery Channels and Services
Property Effectiveness
Application Analytics Ad Analytics
Geo-Spatial Analytics
User profile and Relevance
Identify New Opportunities
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Data Strategy
Structured, Semi-Structured
Unstructured
User generatedSystem generated
Interactive
pipes
Enterprise Data
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Enablers : Processing Models
Data MiningIn-memory Database Analytics
In-database Analytics
Real-time Data warehouses
Process-at-the-source
Distributed Databases
Clustered Databases
Columnar Databases
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Enablers: Service Models
Analytics-as-a-service
Data Provisioning
Data OwnershipLocalized Process
Faster Results
Dynamic Scaling
Increased ROI
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Enablers : Big Data
Data volume explosion
Data Retention (Long Tail Analysis)
Data Appliance
Distributed Data
Open Development Frameworks
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Thank You!
Every decision we make is based on Analytics Oliver Ratzesberger, Ebay