Advance Analytics

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    Advanced AnalyticsThe next wave of Business Intelligence

    Shankar RadhakrishnanSenior Solutions Architect

    HCL Technologies

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    Agenda

    Analytics Landscape

    Maturity Level

    Market Indicators

    Advanced Analytics

    Enablers

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    Analytics LandscapeStrategies

    Social, Email, Blogs, Video, Mobile

    Marketing, Sales - Product Listing, Promotions

    Applications

    ERP, CRM, Databases, Internal Applications,Customer/Consumer facing applications

    Context

    Web, Customers, Products, Business Systems,Processes and Services

    Support Systems

    CRM, Recommendation SystemsData warehouses, Business Intelligence

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    Collect More, Mine More

    Drivers

    ROI, Customer Retention,Product Affinity

    Market Trends, Research Analysis

    Customer/Consumer Analytics

    Build Relationships

    Insights

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    Basic AnalyticsPerformance Management

    What happened inthe past?

    Advanced AnalyticsComplex Even

    ProcessingNatural Language

    Processing What is happeningat this moment?Multivariate Statistical

    AnalysisText Mining

    Time-series Analysis Entity Extraction What will happen?

    Data Mining Sentiment Analysis

    Predictive Modeling Semantic Analysis What is most likelyto happen?

    Ensemble Modeling Behavioral Analytics

    Constrained BasedOptimization

    Social NetworkAnalysis What might happen

    if we give it a littlenudge?

    Social MediaAnalytics

    Maturity Level

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    Market Indicators By 2014, 30% of analytic applications will use proactive,predictive and forecasting capabilities

    The market for BI and analytics is undergoing gradualevolution. Gartner. Feb 1 st , 2011

    In 2011, the use of analytics as a competitive differentiator inselected industries will explode

    The roles of marketing, sales, human resources, ITmanagement, and finance will continue to betransformed by the use of analytics

    International Institute for Analytics. Dec 3 rd, 2010

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    Market Indicators (continued)

    By 2014, the metamorphosis of BI from IT-ownedand report-centric will be virtually complete for a largenumber of organizations. Gartner. Jan 6 th, 2011

    These organizations will change what types of BI and analyticsthey use. They will change how they procure them and wherethey procure them from, and they will modify how information

    feeds decision making. Gartner. Jan 6 th, 2011

    By 2014, global market for Analytics software will grow to$34Billion IDC. Nov 9 th, 2010

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    Text Analytics

    Social Analytics

    Sentiment Analysis

    Brand Identity

    Product & Brand Affinity

    Reputation Driven Online-Economy

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    Breakdown of 2010 Social Demographics

    Facebook vs. Twitter

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    Predictive Analytics

    Forecasting

    Targeting

    Fraud Detection, Anti-Fraud Analytics

    Regression, Predictive, Multivariate

    Propensity

    Price Elasticity

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    Segmentation Analytics

    Customer Segmentation in real-time

    Churn Analysis, Attrition

    Funnel Analysis

    Behavioral Segmentations

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    Mobile Analytics

    Digital Delivery Channels and Services

    Property Effectiveness

    Application Analytics Ad Analytics

    Geo-Spatial Analytics

    User profile and Relevance

    Identify New Opportunities

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    Data Strategy

    Structured, Semi-Structured

    Unstructured

    User generatedSystem generated

    Interactive

    pipes

    Enterprise Data

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    Enablers : Processing Models

    Data MiningIn-memory Database Analytics

    In-database Analytics

    Real-time Data warehouses

    Process-at-the-source

    Distributed Databases

    Clustered Databases

    Columnar Databases

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    Enablers: Service Models

    Analytics-as-a-service

    Data Provisioning

    Data OwnershipLocalized Process

    Faster Results

    Dynamic Scaling

    Increased ROI

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    Enablers : Big Data

    Data volume explosion

    Data Retention (Long Tail Analysis)

    Data Appliance

    Distributed Data

    Open Development Frameworks

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    Thank You!

    Every decision we make is based on Analytics Oliver Ratzesberger, Ebay