Web 2.0 Overview
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A Crash Course in Web 2.0 Financial Services Conference Copenhagen, Oct. 23, 2008 Jerry Michalski 1
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Given in Copenhagen, at a conference on financial services
Transcript of Web 2.0 Overview
A Crash Course in Web 2.0
Financial Services ConferenceCopenhagen, Oct. 23, 2008
Jerry Michalski
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Agenda
A couple of stories From Web 1.0 to 2.0 What is social media?
What is it useful for? How do the tools differ?
For further reading
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Social media’s many faces
Blogs Microblogs (Twitter) Wikis Media sharing (
Flickr, YouTube) Social search (Digg) Social networks
(Facebook/feeds) Event calendars
Lifestreaming (FriendFeed)
MMOGs (WoW, SL) Mashups (
HousingMaps.com) Ratings
(everywhere) Metadata
Tagclouds Visualizations Analytics
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Twitter4
Some simple tweets of mine Meeting on the cash healthcare
economy Friends sees me tweet PatientsLikeMe Code to find all the icons in my file
system? Using Twitter for customer service?
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Companies using Twitter
Comcastcares JetBlue Zappo’s (many) Dell Many more now
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Hans Monderman8
Mistakes have wings
BofA employees singing Sleeping Comcast guy Vermin in KFC/Taco Bells
As do the gems Mentos + Coke
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Social media’s many faces
Blogs Microblogs (Twitter) Wikis Media sharing (
Flickr, YouTube) Social search (Digg) Social networks
(Facebook/feeds) Event calendars
Lifestreaming (FriendFeed)
MMOGs (WoW, SL) Mashups (
HousingMaps.com) Ratings
(everywhere) Metadata
Tagclouds Visualizations Analytics
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Web 1.0 communication tools Email, mailing lists Instant messaging (IM) Voice over IP (VoIP)
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Personal Home Pages
Justin Hall (1994) Weblogs (1997) Search EnginesGooglePopdexTechnoratiFeedsterThe Blogosphere
RSS Feeds
RSS Aggregators
Ward Cunningham
Wiki (1995)
A Map
Other services
Flickr
del.icio.us
Google Maps
Mashups
CamelCase
CamelCase
Weblogs
Component parts Posts Permalinks Comments Blogroll
One person or small group Useful microfinance blogs
MicroCapital.org Acumen Fund blog
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Newest Post
Blogrol
l
Title
Wikis
“Wiki-wiki” means “quick” in Hawaiian Group editable websites
Make page links [like this] Four examples
Wikipedia (e.g., its page on microfinance) TaxAlmanac.org (Intuit) BarCamp.org (“unconferences”) A site I set up for you (on a free service)
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Web 2.0
More interactive More connected More social More open More complicated and unpredictable
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Media sharing
Photo sharing: Flickr (now part of Yahoo) Video sharing: YouTube (now part of
Google) Link sharing: del.icio.us (now part of Yahoo) Event calendars: Upcoming (Yahoo also) Library sharing: Shelfari Document sharing: Google Docs …almost anything you can think of Two key features: tagging and social
networking
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Social networking sites
All the sites on the previous page Facebook
One person’s profile And thousands of Facebook “apps”
MySpace, Bebo Multiplayer virtual worlds
Second Life World of Warcraft
Hundreds of others
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Mashups
HousingMaps.com ChicagoCrime.org (arson) digglicious (Digg + del.icio.us) ProgrammableWeb Made possible by
RSS (Really Simple Syndication) APIs (Application Programming Interfaces)
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Microblogging
Twitter “I just left a great meeting…” China’s recent earthquake Company customer service
Twitter Search (formerly Summize) Enhancements
Twistory TweetStats TwitArcs
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All add up to…
An “architecture of participation”
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Social media’s many faces
Blogs Microblogs (Twitter) Wikis Media sharing (
Flickr, YouTube) Social search (Digg) Social networks
(Facebook/feeds) Event calendars
Lifestreaming (FriendFeed)
MMOGs (WoW, SL) Mashups
(HousingMaps.com) Ratings
(everywhere) Metadata
Tagclouds Visualizations Analytics
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Recommended reading
Here Comes Everybody, by Clay Shirky How Breakthroughs Happen, by A.
Hargadon Groundswell, by Charlene Li and J.
Bernoff
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