Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006...

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Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique Audience (000’s) July 2006 Active Reach July 2006 1 YouTube 478% 3,585 13% 2 Flickr 131% 1,008 4% 3 MySpace 98% 3,502 13% Fastest Growing Brands* in the UK: Jan – July 2006 *Organic growth & minimum active reach in Jan 2006 of 1.5%

Transcript of Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006...

Page 1: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

Web 2.0: Fact or Fiction?

Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006

Rank Brand% Growth

Jan – July 06Unique Audience (000’s) July 2006

Active Reach July 2006

1 YouTube 478% 3,585 13%

2 Flickr 131% 1,008 4%

3 MySpace 98% 3,502 13%

Fastest Growing Brands* in the UK: Jan – July 2006

*Organic growth & minimum active reach in Jan 2006 of 1.5%

Page 2: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

What actually is “Web 2.0”?

Source: Nielsen//NetRatings MegaPanel Digital Consumer Survey, August 2006

“Websites are using increasingly sophisticated technologies to make their websites more personal, more interactive and more targeted to their users.”

David Soskin CEO Cheapflights.co.uk

“It represents the maturity of the social Internet.”Austin Kay, Managing Director, w00t!media

“It’s all about empowering the individual and through this it has changed the web forever. It's about interacting with your friends in a dynamic setting and discovering user-generated content. Whether this content is video, music or blogs it is content that you choose to discover."

Michael Birch, CEO & Co-founder, Bebo

“I’ve never heard of Web 2.0”67% of Internet users, NetRatings Digital Consumer Survey

“It's not about the technology and the data. It's about the user-centric element, the experience, and the interaction.”

Matt Farrar, Managing Director, Lightmaker

Page 3: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

Has Web 2.0 put the ad world in a spin?

Page 4: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

Is there revenue in Web 2.0?

• $580,000,000

• $900,000,000

• $1-2,000,000,000

• $3,000,000,000

• 99¢ vs. ??

• £100

Page 5: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

The issues around “Web 2.0”?

• What is it?

• How is it impacting media owners?

• How will it impact advertisers?

• Is there money in it?

• What are the challenges?

Page 6: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

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2

1

£5,000,000

Welcome to

Who wants to know about

Web 2.0

50:50

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Page 7: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Page 8: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: A myth

C: A fad

B: A Spiderman sequel

D: The user in charge

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

What is web 2.0?

Page 9: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: A myth

C: A fad

B: A Spiderman sequel

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

What is web 2.0?

D: The user in charge

Page 10: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Page 11: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Negligible impact

C: Its irrelevant

B: New communities

D: Killing them off

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How is Web 2.0 impacting media

owners?

Page 12: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Negligible impact

C: Its irrelevant

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

D: Killing them off

How is Web 2.0 impacting media

owners?

B: New communities

Page 13: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Page 14: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: No impact

C: In the distant future

B: Impossible to tell

D: Relevance

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How will Web 2.0 impact advertisers?

Page 15: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

C: In the distant future D: Relevance

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How will Web 2.0 impact advertisers?

Page 16: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

C: In the distant future

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

How will Web 2.0 impact advertisers?

D: Relevance

Page 17: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Page 18: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Possibly

C: Maybe

B: Yes

D: No

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Is there money in Web 2.0?

Page 19: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Possibly

C: Maybe

B: Yes

D: No

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Is there money in Web 2.0?

Page 20: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Possibly

C: Maybe D: No

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Is there money in Web 2.0?

B: Yes

Page 21: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPO

Page 22: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Content screening

C: File sharing D: User safety

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPOWhat are the challenges of Web 2.0?

B: Intellectual property

Page 23: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Content screening

C: File sharing D: User safety

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPOWhat are the challenges of Web 2.0?

B: Intellectual property

Page 24: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

A: Content screening

C: File sharing D: User safety

50:50

3

2

1

£5,000,000

£1,000,000

£10,000,000

4 £100,000,000

5 IPOWhat are the challenges of Web 2.0?

B: Intellectual property

Page 25: Web 2.0: Fact or Fiction? Source: Nielsen//NetRatings NetView UK, home and work data, January 2006 – July 2006 Rank Brand % Growth Jan – July 06 Unique.

The issues around “Web 2.0”?• What is it?

• How is it impacting media owners?

• How will it impact advertisers?

• Is there money in it?

• What are the challenges?

[email protected]@wayn.com

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