WE’RE JUST GETTING STARTED · 2 promos to attendees (1 preshow, 1 post show) Banner signage...

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WE’RE JUST GETTING STARTED

Why iFIRE International?

iFIRE International was created to work cooperatively with local, state, national and international partners to provide the most effective training and education for firefighters and officers around the world.

iFIRE International is focused on providing the latest training, information, equipment and technology for firefighters and officers in a format that best serves their individual and departmental needs. The same is true for our clients. Our goal is to help you serve your customers (firefighters) to enhance the safety and effectiveness of the services they provide.

At iFIRE International we recognize the market is continuously changing and the mediums through which you communicate and promote your products have changed as well. To that end, we at iFIRE International want to work with you to develop the most affordable and effective opportunities for you connect with those you serve.

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i F I R E I N T E R N AT I O N A L . C O M

iFIRE International 2020

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May 4-6, 2020 >> Long Beach Convention Center > Long Beach, Calif.

The Los Angeles Fire Training Conference (LAFTC), Powered by iFIRE International, is the ultimate training and educational event for firefighters and officers throughout the southwestern United States.

The event will feature two fast-paced, high-impact main conference sessions presented by nationally recognized speakers addressing critical issues facing the fire service today.

The conference will also feature a series of breakout tracks covering a variety of topics to include: Fire Dynamics, Firefighter Safety & Health, Fireground Tactics, Leadership and Officer Development.

The LAFTC will be marketed to the entire state of California including the 9,000 firefighters of the Los Angeles Area Regional Training Group and the surrounding states of Arizona, Nevada, Oregon, Washington, Colorado, Idaho and New Mexico.

Los Angeles Fire Training Conference


http://ifireinternational.com/

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June 17-19, 2020 >>Kansas City Marriott > Kansas City, Missouri

The Kansas City Firefighter Health & Safety Conference, Powered by iFIRE International will feature two fast-paced, high-impact main conference sessions presented by nationally recognized speakers addressing critical issues facing the fire service today.

The conference will also feature a series of breakout tracks covering a variety of topics to include: Firefighter Health & Wellness, Behavioral Health, Cancer Prevention and Decon, Fireground Research / Tactics, Command & Control, Operational Risk Management, Managing the Mayday, and more.

This conference will be marketed to the entire Kansas City region and the surrounding states of Kansas, Missouri, Iowa, Indiana, Nebraska, Arkansas and Oklahoma.

Kansas City Firefighter Health & Safety Conference



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September 30-October 2, 2020 >> Houston, Texas

Founded in 1985 by David White, Industrial Fire World (IFW) has served as the leading resource for real-time safety updates and industry expertise while connecting industrial fire and emergency response managers with products and services used to support them in fire protection and emergency response incidents.

After a 15-year absence, the Industrial Fire World Conference & Exposition now Powered by iFIRE International, will be relaunched where it all began in Houston, Texas, at the Houston Marriott Westchase.

This conference will include a series of presentations from industry experts focusing on response safety, operational tactics, risk management, lessons learned from high-profile incidents and more. The exposition will include product vendors and a LIVE DEMO area where attendees will have the opportunity to interact directly with the vendor community while participating in live demonstrations of the latest tools, equipment and technologies being employed in the industrial fire and rescue market.

The Industrial Fire World Conference & Exposition will be marketed globally to all IFW subscribers, municipal firefighters and industry response teams.

Industrial Fire World Conference & Exposition



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November 16-18, 2020 >> Louisville, Kentucky

The Kentucky Tactical Leadership Conference, Powered by iFIRE International, will feature two fast-paced, high-impact main conference sessions presented by nationally recognized speakers addressing critical issues facing the fire service today.

The conference will also feature a series of breakout tracks covering a variety of topics to include: Firefighter Health & Wellness, Behavioral Health, Cancer Prevention and Decon, Fireground Research / Tactics, Command & Control, Operational Risk Management, and more.

This conference will be marketed to the entire state of Kentucky and the surrounding states of Illinois, Indiana, Tennessee, Ohio, Virginia, West Virginia, North Carolina, and South Carolina.

Kentucky Tactical Leadership Conference



➢ 1 Facebook post preshow and 1 Facebook Live from conference on iFIRE International’s page

➢ 2 promos to attendees (1 preshow, 1 post show)

➢ Banner signage (rollups, size and location TBD)

➢ 1 Table Top dedicated to your company

➢ 8 “Pass It Forward” Scholarship Offerings

➢ Logo in the sponsor section on the show website with a live link to your website

➢ Logo next to the exhibitor listing and 20-word description in the event mobile app

➢ Logo in “Gold Sponsor” category on meter panel and signage pertaining to sponsored items

➢ Outdoor 10’x10’ demo space – choice of area when offered. 10’x20’ upgrade available for IFW Conference & Exposition

➢ Post-show roster including name, company, city and state

➢ Reception sponsorship on opening night of the event

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*No substitutions on sponsorship inclusions. Exhibit space, if not used, will be forfeited.

ALL GOLD SPONSORSHIP PACKAGES INCLUDE:

Investment: $20,000

Conference Sponsorships: GOLD Package

2 Shows: 5% off

4 Shows: 15% off

3 Shows: 10% off

DISCOUNTS FOR MULTIPLE EVENTS:

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Conference Sponsorships: SILVER Package

➢ 1 Facebook post preshow and 1 Facebook Live from conference on iFIRE International’s page

➢ 1 promo to attendees preshow

➢ Banner signage (rollups, size and location TBD)





➢ Logo in “Silver Sponsor” category on meter panel and signage pertaining to sponsored items

➢ Outdoor 10’x10’ demo space – choice of area when offered. 10’x20’ upgrade available for IFW Conference & Exposition




ALL SILVER SPONSORSHIP PACKAGES INCLUDE:

Investment: $15,000

2 Shows: 5% off

4 Shows: 15% off

3 Shows: 10% off


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Conference Sponsorships: BRONZE Package

➢ 1 preshow Facebook post on the iFIRE Internationalpage promoting your company will be at the conference

➢ Banner signage (size and location TBD)





➢ Logo in “Bronze Sponsor” category on meter paneland signage pertaining to sponsored items

➢ Outdoor 10’x10’ demo space – assigned area when offered. 10’x20’ upgrade available for IFW Conference & Exposition




ALL BRONZE SPONSORSHIP PACKAGES INCLUDE:

Investment: $10,000

2 Shows: 5% off

4 Shows: 15% off

3 Shows: 10% off


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Sponsorship Package Deliverables


Deliverable Gold Package Silver Package Bronze Package

1 Preshow Facebook Post on iFIREInternational’s Page

Banner Signage at Event

Table Top

“Pass It Forward” Scholarships 8 6 4

Logo Recognition on Website, Mobile App and Meter Panel

Post-Show Attendee Roster

Outdoor Demo Area (where offered) Choice of area Choice of area Assign area

1 Promo to Attendees Preshow

1 Facebook Live from Event

1 Post-Show Promo to Attendees

Opening Night Reception

COST: $20,000 $15,000 $10,000

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EXCLUSIVE A-La-Carte Sponsorship Options


NOTE: THESE ARE EXCLUSIVE OPPORTUNITIES, SO WE ALLOW FOR ONE SPONSOR PER OPTION

➢ Registration: $7,500Front-line branding exposure at registration. Your logo is included on all registration signage and counters on site.

➢ Main Conference HOT TOPIC Session: $10,000The Main Conference presentations have the largest captive audience of any event on the schedule. With podium time and the opportunity to show a video, this sponsorship has a huge reach. Sponsorship also includes chair covers with your logo.

➢ Badge Lanyards: $5,000Lanyards are worn by every attendee and end up in almost every picture. Your brand will be “wrapped” around your target market.

➢ Badge Sponsor: $3,500Badges are required to get into all sessions and conference events. Your brand will be printed on all badges, and can include company information on the back.

➢ Attendee Bags: $3,500Attendees will carry your bag as walking advertisements for your company. Your logo will appear on both sides of the bag.

➢ Lunch: $7,500“Everybody’s gotta eat!” This opportunity comes with pre-show and onsite exposure and has exclusive real estate for your brand.

➢ Coffee Break: $5,000Solve the greatest need (caffeine) and get exposure to attendees at this energy break.

➢ Coffee Cup Sleeves: $2,000Everyone wants a coffee to go, ensure it includes your logo.

➢ Conference Notepads: $5,000Attendees need something to write on. These notepads will be in every room. Couple this with the conference pens for ultimate convenience and exposure.

➢ Conference Pens: $5,000Attendees need something to write to take notes at our high-impact sessions. These pens will be in every room.

➢ Mobile App: $7,500

Your brand will appear EVERY time the app is opened and more. Includes a logo watermark on the My Schedule page, plus up to three push notification to attendees.

➢ Boot Shine Station: $10,000This group deserves a little TLC and you can provide that with this exclusive boot shine station!

➢ Staff Ambassador Shirts: Price Upon RequestLet the event staff do your marketing for you! We’ll get custom shirts created with your logo on them for all staff to wear throughout the event.

➢ Attendee Hats: Price Upon RequestThese hats can be worn during the event or act as a nice take-home with your logo on it.

➢ Mobile Device Charging Station: $2,500Place a custom electronic charging station in the main event area. One unit will have charging stations for almost all types of electronic devices. Includes power and your company graphics.

➢ Wi-Fi Sponsorship: Price Upon RequestWith this sponsorship, you’ll be the sole provider of Wi-Fi throughout the event. All attendees will be grateful, and that’s the best exposure you can get.

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KICK IT UP A-La-Carte Sponsorship Options


The following sponsorship options are not available at all shows and price varies per venue. Please contact your sales representative for more information on:

➢ Standalone Table Top: $2,500➢ Table Top Combined With Any Sponsorship: $1,500 ➢ Standing Meter Board: $2,500

Put your message on display on a 39” x 96” four-color sign in the main conference foyer. That’s eight feet high! (Sponsors provide the art.)

➢ Email Promotions: $2,500Get YOUR message out with a custom email promotion sent on your behalf to all registered attendees. This opportunity may be used pre-show or post-show where available. Only three pre-show and two post-show available to ensure your message receives maximum attention.

➢ Website Banner Advertisement: $2,500Opportunity to place a custom banner advertisement (300x250px) for one month on the inside pages of iFIREinternational.com for six months leading up to the conference.

➢ Banners Outside/Inside Facility➢ Carpet Logos➢ Window Clings➢ Reception➢ Hotel Bar Napkins➢ Hotel Key Cards➢ Hotel Room Drops➢ Hotel Welcome Letters

ADDITIONAL SPONSORSHIP OPTIONS:

ADD ONE OF THESE TO ANY EXISTING SPONSORSHIP TO PACK AN EVENBIGGER PUNCH!

➢ Facebook Ad: $2,000Pre- or post-show ad targeting event attendees and iFIREInternational audience. We can also target additional audiences upon your request by age, job title, employer, and other demographics.

➢ Instagram Story: $2,500Get instant exposure on iFIRE International’s Instagram with a story promoting your pre- or post-show message. Instagram Stories receive high engagement, plus you can share it to your own page for additional exposure.

➢ Facebook Live Broadcast: $2,500We’ll visit you at your requested location during the event to broadcast a Facebook Live straight from the event floor to our Facebook followers so anyone who may not have been able to attend the show still learns about your brand.

➢ Attendee Challenge Coins: Price Contingent on QuantityMark the occasion with a custom challenge coin including your logo. The coin is a great way to commemorate the event and offers continued branding exposure long after.

➢ Breakout Session: $2,500Your logo will be splashed on signage inside the room, as well as all directional signage promoting that session room within the venue.

Industrial Fire World

David White launched Industrial Fire World in 1985 with the vision of greater safety in industrial fire and emergency response through timely delivery of reliable, real-world expertise as well as research and testing updates. We continue that legacy today.

We strive to link you to valuable, reliable resources and provide an opportunity for you to search articles and incident logs we have published since 1995. Learn about training through our training calendar and link to private and public training sources.

Today's industrial fire and emergency response managers are subject to corporate mergers, downsizing, economy-driven decisions, changing technology and environmental and political policy directives. Our goal is to help you keep abreast of these challenges and provide you with the training and resources you need to prepare yourself and your team to make the best possible decisions and provide the best possible protection to those you serve.

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Industrial Fire World 2020 Editorial Calendar

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ISSUE Editorial Topics Ad Close Material Deadline

Winter 2020 –Training & Technology

• Drones Usage & Training• Tank Fire Response Training• Safety Training• Haz-mat Response Training• Preplanning• Apparatus

12/13/19 12/18/19

Spring 2020 –Personal

Protective Clothing & Equipment

• Turnout Gear – Roundtable (What’s new in PPE from industry manufacturers)• Cleaning & Inspection – In-house versus 3rd Party• PPE Use and Limitations• TPP / THL – What you need to know• SCBA – Training & Competence• Is Clean, Clean? – PPE Decontamination• PPE Cancer Prevention

3/2/20 3/5/20

Summer 2020 –Apparatus,

Tools & Equipment

• Fire Pumps• Nozzles & Appliances• Diking• Aerials and Elevated Devices• Hose & Equipment• Rescue Systems & Equipment

6/1/20 6/4/20

Fall 2020 –Incident

Command & Preparedness

• Simulations• Accountability• Preplanning & Inspections• Municipal Response• Radios & Communications• After Action Reviews

9/1/20 9/4/20

Photograph by Mike Meadows

15i F I R E I N T E R N AT I O N A L . C O M

AD SIZE 1X 2-3X 4X

Cover 2 $1,562 $1,450 $1,350

Cover 3 $1,445 $1,390 $1,292

Cover 4 $1,645 $1,565 $1,420

2-Page Spread $2,500 $2,300 $2,200

Full Page $1,412 $1,262 $1,212

1/2 page horizontal $1,087 $1,037 $987

1/2 page vertical $1,087 $1,037 $987

1/4 page vertical $862 $812 $730

ADVERTORIALSMAGAZINE RATES AND SIZES

IFW Digital Edition Advertising Rates and Specs

Complement your ½ or full page with equal ad space of advertorial, published as a spread and focusingon Corporate Profile, Product Spotlight, testimonial, case study, thought leadership or industry trends.

Full Page Advertorial $750½ Page Advertorial $350

MECHANICAL REQUIREMENTS

Ad Specs: Magazine

Ad Size ............................................................. Wide-Deep

2-page spread..................................................15-3/4" x 10-3/4"

Full Page ............................................................ 7-7/8" x 10-3/4"

1/2 Vertical ...................................................... 3-3/8" x 10"

1/2 Horizontal .................................................. 7" x 4-7/8"

1/4 Vertical ..................................................... 3-3/8" x 4-7/8"

SPONSORSHIP FEE RANGES FROM $2,495 - $10,000:

$2,495➢ Inclusion in company directory within supplement,

with live company URL link➢ Inclusion in product showcase with a live link to

sponsor’s product page including detailed information about products, specs, how to buy, etc.

➢ ½ page, 4-C horizontal ad in supplement




➢ Cover position page, 4-C ad in supplement




➢ Cover position page, 4-C ad in supplement➢ Inclusion on custom promo, banner ads on

iFIREInternational.com and in weekly newsletter, created by iFIRE International for promotional purposes

$10,000 MAIN SPONSORSHIP➢ Full-page full-color ad featured within the

supplement➢ Advertorial full-page full-color ad featured within the

supplement➢ PDF of the supplement will be provided to your team

featuring only your full-page ad and advertorial for your company’s own marketing purposes

➢ Up to a 0:45 second how-to video demonstrating your products and technology. Your video will be featured in our digital edition and as the Video of the Month (3) on our video page at iFIREInternational.com/videos.

➢ One custom email blast promoting your solution, including a link to the supplement delivered to a targeted/segmented email list on the date of your choice

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IFW Digital Supplement Program



Sponsorships of our “thought leadership” supplements enable you to align your brand with relevant, high-quality content in the highest credibility environment –iFIRE International & Industrial Fire World!

Content will be housed in our Whitepaper section on iFIREInternational.com and gated for download; you will receive all leads as part of your sponsorship.

The goal for our website is to provide a return on your online advertising investment. We will provide monthly performance reports for your campaign. We optimize our site to drive traffic and ensure high impressions to your online ads.

We focus not only on the overall site performance, but on the engagement of our site users: How long they spend on the site, how often they visit and how many pages they view.

Display ads are attention-getting and brand-building, as well as a cost-effective and simple way to complement your print advertising campaign. You can use a variety of formats in your display ads, including static, HTML5, expandable and video.

Take over a specific channel on our website and serve ads in all of our available placements with our Channel Takeovers. You’ll get the impressions for an entire month on whatever channel you choose.


IFW Digital Advertising OpportunitiesTop LeaderboardSize: 728x90Rate: $900

Right Rectangle(4 available)Size: 300x250Rate: $700-$800

Bottom LeaderboardSize: 728x90Rate: $650


IFW BRIEFING will be deployed monthly.

LeaderboardSize: 728x9040kb max file sizeRate: $750

Right 1 & 2Size: 160x600 or 180x15040kb max file sizeRate: $600

AD SIZES & RATESNEWSLETTERSpeed BumpsSize: 468x60 or 468x12040kb max file sizeRate: $500


Additional IFW Marketing Opportunities

Expandable Banners

A push-up leaderboard pops up at the bottom of the page and will display for a period of time, even as the user scrolls. 728x90 or 970x90 sizes are accepted. Up to 4 advertisers per page. Rate: $600 per month/3-month minimum

Site Skin

Get your message across with this ad placement. Site skins are impactful with highly visual designs that the user can’t miss. 1580x1200, each side in view is 300x1200. Max file size should be 100KB. JPG, GIF (not animated), PNG. Home page only. Rate: $750 per month

Your content will be highlighted in our daily newsletter weekly. It is optimized for mobile and tablet readers, live on our site for 30 days on home page and channel pages, and will include a Facebook post boosted for three days.Rate: $750 per month

Sponsored Content Product of the Month

Receive prime real estate placement on our top 300x250 ROS ad position. Ad will feature your product name, product image, copy and link to your site. Also included is a dedicated email highlighting your product with 100% share of voice. Rate: $1,400

Sponsored Social Media

Get your message in front of the iFIRE International Facebook audience. Sponsored posts include image (1200x628 pixels, high resolution), that’s limited to 20% text or less on image. iFIREInternational editorial and custom media teams have final discretion to keep the post consistent with brand voice.Rate: $500 per ad

Custom Video Production & Editing

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We are extending our existing conference marketing efforts with customized video! This pre- to post-production turnkey experience is aimed at simultaneously increasing your event ROI – and expanding your message to a much larger engaged audience.

Investment Starts At: $2,000


The Details:➢ You receive file for your own marketing use➢ Video hosting on iFIREInternational.com in video

gallery➢ Included in the official post-event Exhibitor

Showcase deployment➢ 1 organic post on iFIRE International’s Facebook

page (can add on a Boost)➢ Ask your sales rep for advanced or customizable

packages

Outstream Video

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Incorporate video content in your marketing strategy to help increase brand recognition and awareness. Outstream video ads are presented within content enabling you to reach high-value prospects in an engaging and interactive way.

Investment: $750/month


How it works:➢ Video expands within the content of the page➢ Engages audience with auto-play while in view➢ Redirects audience to your website➢ Length 0:30 max

Outstream In-Content Video Ads

Webinars

Webinars are a powerful solution that positions your company as a thought leader while delivering high-quality, bottom-funnel leads.

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Our turnkey webinar includes:➢ Complete registration set-up➢ Email promotions to our entire promotion list➢ Banner ad campaign on our website and in our newsletters➢ Registration confirmation and reminder emails to registrants➢ Moderator provided to manage live event and to direct questions➢ Technical training/rehearsal with your team➢ Follow-up email promotion and attendee satisfaction survey➢ Sales leads and statistics reports for up to 1 year after the event➢ Presentation archived on website for 12 months➢ Email promotions for archived webinar




Remarketing

Have you ever noticed how an ad seems to follow you after you’ve visited a shoppingwebsite? That’s remarketing. Remarketing is a way for your company to market directly tousers who visit a page or section on iFIREInternational.com and then when they visit other sites,they are again exposed to your ad. It can provide continual brand exposure across many platforms, better targeting, flexible budget, and improved conversion rates.

Benefits of remarketing:➢ Remarketing is a cost-effective way

to find prospects who have already shown an interest in your messaging

➢ Target the right people with the right message

➢ Google Display Network reaches millions of unique users around the world.

➢ You control the budget. Tell us your budget and we’ll serve only your target amounts.

➢ Rates are $20 CPM.


Custom Research

What questions do you have about the market? We can giveyou insight into trends, buying habits, brand preference, behavior and more. We can dive even deeper by targeting based on geographic location, job rank/title and agency type.

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Investment Starts At: $6,000

The Details:➢ Delivered to Custom Targeted List➢ Advanced Analysis➢ Professional Report in Format of Your Choice


Email Marketing

Deliver a timely marketing message or content asset to a segmented portion of our audience. We will work with you to develop an audience using account-based, behavioral, and demographic targeting to ensure you reach the right audience with the right message at the right time. We can segment our list by buying authority, job title/rank, assignments, geographic location, agency type. You provide the HTML file, or we can assist with development.

Our list of email subscribers is regularly “scrubbed” to ensure high deliverability for our advertisers. We comply with all GDPR, CAN-SPAM as well as Canadian CASL and California Consumer Privacy Act regulations and we follow best practices for email marketing. You’ll get a performance report 7 days after deployment, plus ideas to improve your open rates and click through rates. You can test your e-promos to see if there are any improvements that can increase opens or clicks. We can do an “A/B Split” and send the same e-promo to a smaller portion of our list using two different subject lines. The final e-promo will go to the “winning” subject line. This can help make incremental improvements before you deploy a major campaign. We can do a similar test and send one design to one group and a different design to another. We can also send a second email to those who did not open the first.

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Investment: $1,000


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Ready To Get Started?

We are continuing to grow and add on new services every day, so if you don’t see the right fit for you here, we can customize a solution that best fits your needs. Ready to get started? Contact one of our team members.

Tim SendelbachVP and Chief of Public [email protected]

Susan FreelSales [email protected]

Joanna StarkeySales [email protected]

Anton [email protected]

Cyndie NormanConference [email protected]

mailto:[email protected]





WE’RE JUST GETTING STARTED · 2 promos to attendees (1 preshow, 1 post show) Banner signage...

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