Wearables are Already Here, are you Taking Advantage?Performance Marketing Insights Europe 2014

Wearables are Already Here, are you Taking Advantage? SynopsisMobile World Congress this year was awash with news of smartwatch launches, from the Samsung Gear 2 to the Huawei TalkBand B1. Wearables in the technology world are officially in vogue, but what is the performance marketing industry doing with the likes of this and Google Glass? Having experienced wearable technology as part of his role as senior director of technology cooperations at zanox, Dr Ralf Belusa, will describe how you can benefit from the tracking data this new product category provides. Beyond GPS, have you thought about the other sensors wearable devices house? Attend this session and get your business thoroughly future proofed.

“Wearables are the future, because they

are about making people better.”

“Wearables are the future, because they

are about making people better.”

Self Expression

Achivements

Connections

Learning

Future Hope

Belonging

“Are YOU a desirable customer?”

Focus on Behaviour

● Views-Clicks-Leads-Sales● Time● Category● Product● Creative● Advertiser● Publisher● Weather● Algorithms● Conversionrates● eCPC● ...

up to7h / day

“Who decides - if YOU are a desirable customer?”

Advertising Genius & Algorithms

● Display Advertising● Real-Time-Bidding● Affiliate Marketing● SEO / SEM / SEA● eMail Marketing● Pricecomparision● Productdata● Couponing / Voucher● Retargetingcampaigns● Mobile Advertising● …

“Are YOU a desirable customer?”

Time connected with the customer...

Trigger Seed of Megatrend

Desktop

Mobile

Sensors

t

t

t

I

I

I

“Wearables will judge - if you´re a desirable customer.”

“Wearables will judge - if you´re a desirable customer.”HOW MANY?

40M x in 2013180M x in 2016

1B x in 2016 9B x in 2018

HOW OFTEN?

24h x Daysource: Techcrunch - mobileworld - BusinessInsider - Gartner - zanox 2013/2014

WEARABLES

WEARABLES

WEARABLES

WEARABLES

WEARABLES

WEARABLES

WEARABLES

Swallowables

WEARABLES

Swallowables

Surroundables

WEARABLES

Swallowables

Surroundables

Placeables

WEARABLES

Swallowables

Surroundables

Placeables

Biohackables

WEARABLES

Swallowables

Surroundables

Placeables

Biohackables

“EVERYWHEREABLES”A TRILLION $ MARKET

WEARABLES

Swallowables

Surroundables

Placeables

Biohackables

“EVERYWHEREABLES”A TRILLION $ MARKET Analytics

DevicesAdvertising

New Products &

Services

HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?

PEOPLE

BODY PEOPLE HOME/CAR

VIEW & UNDERSTAND ACT

HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?

BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL

AUTOMATE & OPTIMIZEVIEW & UNDERSTAND ACT

HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?

BODY PEOPLE HOME/CAR CITY NATIONAL GLOBAL

AUTOMATE & OPTIMIZEVIEW & UNDERSTAND

STICK TO THE CONSUMERASSTIST & RECOMMEND & SUPPORT ATDECISION & BUYING.

ACT

HOW WILL WEARABLES CHANGE THE RULES OF ADVERTISING?

INCREASE THE RESOLUTION

INCREASE THE RESOLUTIONWITH GREATER ACCURACY

INCREASE THE RESOLUTIONWITH GREATER ACCURACYAROUND THE CLOCK

INCREASE THE RESOLUTIONWITH GREATER ACCURACYAROUND THE CLOCKAT HIGHER SPEED

INCREASE THE RESOLUTIONWITH GREATER ACCURACYAROUND THE CLOCKAT HIGHER SPEEDEVERYWHERE

Firms Big Players Advertiser Publisher Agencies Consumer Base

40 Million Fitness Wearables sold in 2013. 180 Million expected 2016/2017.

SensorsDevices and Beacons much much more.

There is no big Player out of this Business. Digital Agencies, Advertisers and Publishers will be required to design solutions on these new devices and sensors.

“Wearables will judge - if you´re a desirable customer.”

1st building devices - sensors - service 2nd Collaboration and Business

STICK TO THE CONSUMERRecommendation & Buying Assistant

Sale…

….

FERNBEDIENBARE KLIMAGERÄTE IN ALLEN RÄUMEN -KAMIN -FUSSBODENHEIZUNG -HOCHWERTIGES PARKETT -LOW HEATING COSTSELEKTRISCHE SONNENSCHUTZKOLLEKTOREN

…

...

STICK TO THE CONSUMERRecommendation & Buying Assistant

Sale

“In dieser Wohnung, welche wir Dir vorschlagen, sind

u.a. die HEATING COSTS 14% LOWER als bei der

Wohnung, welche Du dir gerade angesehen hast.”

“Es gibt auch einen CHEAPER ELECTRIC RATE A,

welcher besser zu Deinen Erfordernissen passt.”

Damit SAVE ADDITONAL X € und HELP TO

REDUCE Y/kg CO2.”

STICK TO THE CONSUMERRecommendation & Buying Assistant

WHAT IS NEW WITH THIS KIND OF ADVERTISING?

Websitese.g.

Immobilienportal

ImmobilienApps

PricecomparisionApps (Strom)

Mobile Newsletter

Mobile Retargeting

MobileRealTimeBidding

Mobile Apps

additionalBusinessmodels

traditio

nal

traditio

nal

traditio

nal

traditio

nal

traditio

nal

traditio

nal

traditio

nal

traditio

nal

STICK TO THE CONSUMERRecommendation & Buying Assistant

GOOGLE NEST

STICK TO THE CONSUMERRecommendation & Buying Assistant

STICK TO THE CONSUMERRecommendation & Buying Assistant

http://wearfin.com/

STICK TO THE CONSUMERRecommendation & Buying Assistant

WEARABLE INNOVATION

WHAT IS

GlassShoesFitnesswristbandsCaps

Scale

LaptopDesktop Mobile Game Console TV

STICK TO THE CONSUMERRecommendation & Buying Assistant

Thats the Reality…..

RISING AREAS OF WEARABLES AND SENSORS?

Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain

WHAT ARE THESE PRODUCTS LOOK LIKE?

emotiv

oculous

fitbit

jawbone

withingssleepmask

beecounterLernstiftGoogle Glass

Misfit

Cricket

Tourism Mobility Education Logistics Automotive Travel Health Leisure Entertain

beacon

Trends Wearables

“There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..”

Trends Wearables

“There will be always a personal “Mobile”-Device. If this will be in the future a smartphone...is anyone’s guess. Perhaps it will be a wristband, necklace, bracelet, ring, cap, earring, clothings, earphones…..”

“One central Human-Device,and an Environment, fully equipped with Sensors and Actuators, which we will operate or which supports us.”

TIME FORYOUR QUESTIONS