We Work For You, Not The Lenders - BRAND GUIDELINES · 2019. 6. 13. · The Mortgage Centre: Brand...

Promoting yourself locally while preserving a strong national brand.

BRAND GUIDELINES

1The Mortgage Centre: Brand Guidelines

INTRODUCTION

To help preserve the integrity of our national brand so it can efficiently generate trust and drive consumers to local Mortgage Professionals, we’ve developed the following Brand Guidelines.

As we said, consistency is the key. Every piece of advertising and marketing must follow clearly defined rules and standards to maintain our brand identity and professional image.

The goal is to give the members of our network the freedom to market and promote their local businesses effectively, while still maintaining brand consistency for our overall franchise network.

We ask that you follow each of these guidelines very carefully to ensure the new brand works as hard as possible for you.

REMINDER: EACH BROKER OWNER IS RESPONSIBLE FOR ALL COMPLIANCE AND GOVERNANCE REQUIREMENTS BEING MET IN ALL ACTIVITIES UNDERTAKEN.

TABLE OF CONTENTS

BRAND IDENTITY 2

ADVERTISING APPROVALS 6

REQUIRED ELEMENTS 7

LOGO AND THEME LINE 8

BRAND COLOURS 12

TYPOGRAPHY 13

DIRECTORY ADS 14

SIGNAGE 15

BUSINESS CARDS 17

OUTDOOR ADVERTISING 18

WEBSITES 19

SOCIAL MEDIA 21

The Mortgage Centre: Brand Guidelines 2

We work for you, not the lenders.

Susie works for you, not the lenders.

Promoting yourself locally while preserving a strong national brand.

The Mortgage Centre brand is based on thorough consumer research and extensive market analysis. It recognizes and responds to evolving consumer needs and concerns to make a more relevant connection with today’s consumers.

Today’s consumers are looking for brands that help them simplify life and save time, so our brand material emphasizes how Mortgage Professionals take care of everything so getting the best deal on a mortgage is easy and relaxed.

Consumers want to feel rooted in their own community; they want to deal with Julie down the street. So our theme line and marketing material can be personalized to focus attention on local Mortgage Professionals and their unique relationship with customers.

LOGOOur logo has a warm, more personal feeling and hints at the end benefit of home ownership. The icon suggests a row of houses, a classic white picket fence and a stylized “M” for Mortgage Centre.

THEME LINEOur theme line identifies how we’re different from key competitors. It implies a personal relationship with the customer, a focus on customer needs and the ability to provide unbiased advice.

PERSONALIZATIONThe innovative ability to personalize the theme line helps encourage a one-to-one relationship between Mortgage Professionals and consumers.

THE MORTGAGE CENTRE LOGO

PERSONALIZED LOGO

BRAND IDENTITY

1


BRAND VISUALS

PHOTOGRAPHY

Our advertising and marketing materials demonstrate our unique benefits

for today’s consumers. They feature customer-focused photographs with

soft colours and relaxed situations to convey warmth, comfort, simplicity

and a total lack of stress.

PROFESSIONAL-CLIENT RELATIONSHIP

Echoing the theme line, the headlines on most communications contain

the word “centred” to reinforce the importance of clients to the Mortgage

Professional.

On many pieces, photos of the Mortgage Professional have been

accommodated to further emphasize that this is a relationship between

two people, rather than a client and a company (this underlines the

importance of Mortgage Professionals having a high quality colour

photograph ready for use!).

Incorporating photography with the elliptical is advised to enhance the established brand elements and create a modern, fresh feel to print and digital media.

Use of diverse ethnicites in photography highlights our commitment to catering for all cultural and social demographics.

This local magazine ad is personalized because it

was placed by an individual Mortgage Professional.


These ads don’t use the personalized theme line because they’re for an office with several Mortgage Professionals.

National brands help establish trust and professionalism.

YOU MAY BE WONDERING:

“Why bother having a national brand at all when local Mortgage Professionals are so important?”

The answer lies in consumer psychology and the steps involved in converting consumers to prospects and finally to customers.

While consumers want a local connection, they place great trust in established

national brands. They value the consistency, professionalism and security of

dealing with a large, well-known organization - especially for something as major

as their mortgage. National brand names are familiar to them. They know that

in most cases they can trust big national companies. So when consumers are

scanning the Yellow Pages, surfing the Internet or considering names their realtor

gave them, they’re more inclined to go with someone associated with a big, secure

organization. But that doesn’t mean they want to deal with a big organization

- they want to deal with a friendly local person who’s associated with a big

organization.

The sign Canadians will be seeing on hundreds of storefront locations from coast to coast.


Preserving a strong national brandhas direct benefits to Mortgage Professionals.

AS WE SAID:

Our new brand not only attracts and reassures consumers with a professional, consistent look, it

also accommodates personalization to encourage consumers to build a closer relationship with

their local Mortgage Professional. For this process to work effectively, the brand MUST remain

consistent and professionally-executed. The further we stray from the recognizable brand, the

less valuable that brand is to consumers and the less they’ll respond to it.

THEREFORE, IT’S VERY IMPORTANT TO REMAIN TRUE TO THE BRAND:

The logo and theme line - being our signature and main value proposition - must not be altered in any way.

To ensure the logo is easily recognizable by consumers, it must appear in the correct colours with all elements

correctly positioned and with space around it so it stands out.


Photo

Talk to your mortgage professional today!

The Mortgage Centre is Centred on You™

At The Mortgage Centre, we’ll evaluate your needs and goals and formulate a strategy specifically

designed to meet your requirements. We understand that mortgages aren’t a one size fits all

proposition. Leveraging established relationships with our lending partners, we’re able to factor in a

number of lifestyle and financial variables to search for a mortgage that’s exactly right for you.

Each Mortgage Centre office is independently owned and operated.

Mortgage Sample Ltd

000 Sample Rd, Sampletown, Prov 1B 2C3 00 000 0000

website.ca


Contact Joe Sample at 000 000 0000

The Mortgage Centre is Centred on You™

At The Mortgage Centre, we’ll evaluate your needs and goals and formulate a strategy specifically

designed to meet your requirements. We understand that mortgages aren’t a one size fits all

proposition. Leveraging established relationships with our lending partners, we’re able to factor in a

number of lifestyle and financial variables to search for a mortgage that’s exactly right for you.

ADVERTISING APPROVALS

2

There are two types of advertising within The Mortgage Centre network:

STANDARD ADVERTISING

If you use an ad ‘as is’ from The Mortgage Centre Intranet

(www.mymortgagecentre.com), Marketing section, this is considered Standard

Advertising. STANDARD ADVERTISING DOES NOT REQUIRE APPROVAL BY THE

MORTGAGE CENTRE HEAD OFFICE.

NON-STANDARD ADVERTISING

If you create your own advertising or marketing materials, this is considered

Nonstandard Advertising. NON-STANDARD ADVERTISING REQUIRES APPROVAL BY

YOUR FRANCHISE OWNER.

Under no circumstances can non-standard materials be placed, published or delivered without the express consent of the Franchise Owner.

Aside from helping achieve a consistent, professional image, this approval process

helps ensure all advertising is ethical, factual and non defamatory towards any

competitor or lender.

The Mortgage Centre Head Office reserves the right to ask for corporate actions on

non-standard ads, where it feels this is necessary. Further The Mortgage Centre Head

Office has the final say on any advertising dispute that may arise.

You are more than your mortgage

As one of Canada’s longest established national broker networks, The Mortgage Centre has earned the reputation of being a

quality driven organization. Our success is

attributed to our loyal and professional network of franchise owners and agents.

Our strength is in

our people and their commitment to us further reinforces our value proposition and is the main reason why

we remain at the top of a competitive Mortgage Brokerage industry.


Contact Brian Medlow at 403 200 7334

Mortgage Select Ltd

384–16 Midlake Blvd. S.E. Calgary, AB T2X 2X7 403 250 0904

brokerwebsite.ca

Each Mortgage Centre office is independently owned and operated. Franchise / Brokerage licence: 938-876-9842

These are examples of the standard advertisements you can create using the Mortgage Centre Intranet.


REQUIRED ELEMENTS

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Current and correct Mortgage Centre logo (see Logo and Theme Line), must be at

least 50% of a co-brand logo if used.

Franchise company name (i.e. ABC Mortgages Inc.)

Franchise approved location address

Telephone number

The tagline, “Each Mortgage Centre office is independently owned and operated.”

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2

3

4

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Addresses and Phone Numbers

AS SPECIFIED IN REQUIRED ELEMENTS, THE REGISTERED FRANCHISE ADDRESS

MUST ALWAYS APPEAR ON BUSINESS CARDS, ADVERTISING AND MARKETING

MATERIALS, AND PROMOTIONAL ITEMS.

This is true even if a different Additional Franchise or Branch local address is also

included on the piece. In order to advertise a local address, the Franchise Owner must

apply and receive The Mortgage Centre approval for an additional Franchise or Branch.

Local phone numbers are to be used on an exception basis - only if a Mortgage

Professional happens to work outside the market area of the Franchise. To have a local

phone number approved, Franchise Owners should contact their RVP with complete

details.

The Mortgage Centre: Brand Guidelines

LOGO AND THEME LINE

4

All marketing, advertising, promotional materials - including business cards, signage and stationery - must include the CURRENT Mortgage Centre logo.

As outlined below, the logo must be used intact, without modification,

rearrangement, addition or deletion.

CORRECT USE

The logo must be used with the correct colours and in the correct format. To

maximize the full power of our brand, we strongly recommend that the theme line,

“We work for you, not the lenders.” be used with the logo wherever possible. If

used with a co-brand logo:

THE MORTGAGE CENTRE LOGO MUST BE AT LEAST 50% OF THE SIZE.

FOR MAXIMUM FLEXIBILITY, TWO LOGO FORMATS ARE AVAILABLE:

Horizontal Stacked


The mortgage centre logo - one colour options



8

WHERE THE LOGO IS USED AGAINST A COLOUR OR GRAPHIC, IT’S

NECESSARY TO MAINTAIN GOOD CONTRAST BETWEEN THE LOGO

AND THE BACKGROUND TO ENSURE READABILITY.

The Mortgage Centre is Centred on YouAt The Mortgage Centre, we’ll evaluate your needs and goals and formulate a strategy specifically designed to meet your requirements. We understand that mortgages aren’t a one size fits all proposition. Leveraging established relationships with our lending partners, we’re able to factor in a number of lifestyle and financial variables to search for a mortgage that’s exactly right for you.

Talk to your mortgage professional today!Contact Brian Medlow at 403 200 7334

Mortgage Select Ltd 384–16 Midlake Blvd. S.E. Calgary, AB T2X 2X7 403 250 0904

brokerwebsite.ca


The Mortgage Centre logo on a graphic background

THE CAP HEIGHT OF THE LOGO AND DENOTES THE PROTECTED SPACE REQUIRED AROUND THE LOGO AND THEME LINE =

INCORRECT USETo preserve the integrity of our brand, do not

modify or distort the proportions, colours,

typefaces or elements of the logo and theme line.

The Mortgage Centre

Distorted proportions

Rearranged elements and size relationships

Altered colours

Changed typefaces


TO ENSURE THE THEME LINE IS ONLY CUSTOMIZED IN AN

APPROPRIATE MANNER, WE ASK THAT YOU FOLLOW THESE

GUIDELINES CAREFULLY.

The theme line can be personalized as follows:

(YOUR FIRST NAME) works for you, not the lenders.

For use of alternative theme lines, please consult The Mortgage Centre Head Office.

Here are two examples of how not to personalize it. Both of these examples are Incorrect:

Susie Wentz works for you, not the lenders.

Ms. Wentz works for you, not the lenders.

The personalized theme line should only be used on

communications pieces that relate to YOU alone.

This would include such pieces as:

Business Card

Personal Brochure

Appointment Notice

Renewal Brochure

Stationery that will be used by other Mortgage

Professionals.

Yellow Pages ads for offices that include more

than one Mortgage Professional.

Print ads for offices that include more than one

Mortgage Professional.

DO NOT CUSTOMIZE THE THEME LINE ON SUCH

PIECES AS:

Personalization of the Theme LineTO REINFORCE THE IMPORTANCE OF DEVELOPING A PERSONAL RELATIONSHIP WITH MORTGAGE PROFESSIONALS, AND TO

DEMONSTRATE THE MORTGAGE CENTRE’S STRONG LOCAL PRESENCE, THE THEME LINE IS CUSTOMIZABLE TO INCLUDE THE

MORTGAGE PROFESSIONAL’S NAME.

The Mortgage Centre: Brand Guidelines11

12

BRAND COLOURS

5

The Mortgage Centre Brand Colours

TO MAINTAIN BRAND CONSISTENCY WE USE A SET OF 4 COLOURS, THESE

MUST ALWAYS BE THE PRIMARY COLOURS IN ANY COLLATERAL PRODUCED.

The colours emphasize the brand characteristics and ensure that The Mortgage

Centre keeps its integrity and remains positioned as a key player in the mortgage

industry.

THE MORTGAGE CENTRE REDPantone: PMS 032

RGB: 239R 65G 53B

CMYK: 90M 86Y

THE MORTGAGE CENTRE SLATEPantone: PMS 5405

RGB: 59R 110G 143B

CMYK: 58C 17M 46K

BLACK

100K

LIGHT BLUE HIGHLIGHTThe highlight is a 5% tint of The Mortgage Centre Slate.

The Mortgage Centre Red

The Mortgage Centre Slate

Black



TYPOGRAPHY6

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

1234567890

TRADE GOTHIC - ROMAN

TRADE GOTHIC - BOLD

THE TYPEFACE (OR FONT) USED FOR THE MORTGAGE

CENTRE BRAND MATERIALS IS ‘TRADE GOTHIC’.

A modern, easily-readable sans-serif font, this font will be

effective in a wide range of applications and sizes. Trade

Gothic is available in a number of weights from light to

bold as well as oblique (italic) and condensed versions.

The font used in the logotype for “The Mortgage Centre”

is Trade Gothic Bold. The theme line, “We work for you,

not the lenders.” uses Trade Gothic Roman with the word

“you” emphasized with the use of Trade Gothic Bold italic.

For some applications such as PowerPoint presentations

and web, where it is desirable to use a font available on

virtually all computers, the default should be Verdana.

Trade Gothic Bold

Trade Gothic Regular Trade Gothic Bold Italic


The Mortgage Centre is Centred on You

At The Mortgage Centre, we’ll evaluate your needs and goals and formulate a strategy specifically designed to meet your

requirements. We understand that mortgages aren’t a one size fits all proposition. Leveraging established relationships with

our lending partners, we’re able to factor in a number of lifestyle and financial variables to search for a mortgage that’s exactly

right for you.



Mortgage Select Ltd


brokerwebsite.ca


DIRECTORY ADS

7

ADS IN TELEPHONE AND COMMUNITY DIRECTORIES ARE CONSIDERED ADVERTISING AND MARKETING; THEREFORE, THEY

MUST FOLLOW THESE BRAND GUIDELINES:

Where there is more than one franchise advertising in a directory, cooperative advertising is encouraged but not mandatory

Franchise Owners can only advertise in directories inside their own Franchise territory. Any advertising outside of the Franchise territory

must first be approved in writing by The Mortgage Centre Head Office.

Deviation from the graphics included in the Marketing Kit and/or the template must be approved in writing by The Mortgage Centre

Head Office.

The Mortgage Centre Head Office reserves the right to request corrective actions to be taken where it feels this is necessary.

Further The Mortgage Centre Head Office has the final say on any disputes that arise between franchises.

Online yellow page ads are now allowed for the majority of franchises.

You are more than your mortgage

When choosing a mortgage, you want advice that you can count on. As one of Canada’s longest established national broker

networks, we’re dedicated to providing you with all the information you need to make a well-informed decision on your

mortgage financing needs. Our mortgage professionals update their knowledge of the current market trends, rates, and

regulations regularly, allowing them to provide you with sound guidance.



Mortgage Select Ltd 384–16 Midlake Blvd. S.E. Calgary, AB T2X 2X7 403 250 0904

brokerwebsite.caEach Mortgage Centre office is independently owned and operated. Franchise / Brokerage licence: 938-876-9842 You are more than your mortgage

As one of Canada’s longest established national broker networks, The Mortgage Centre has earned the reputation of being a

quality driven organization. At The Mortgage Centre we’ll analyze your needs, shop the market for the best available deals,

then recommend the one that fits your needs best.



Mortgage Select Ltd


brokerwebsite.ca



SIGNAGE8

Signs may not be erected at any location other than that of the franchise, additional franchise,or approved branch.NOTE: Certain provinces may have additional regulatory requirements for

signage display.

The signage must be fabricated in the approved colours, either on white with backlit

neon or with customized illuminated channel lettering. This Is The Preferred Format For All Signage.

All signs must appear in one of two formats:

This alternate format is also acceptable

for signage applications and can be used

with or without the theme line.

This horizontal format, the size relationship between the logo

icon and the type has been specially altered for enhanced

impact and read-ability.

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Signage -preferred horizontal format - reverse on red backlit neon

Signage - preferred horizontal format - illuminated channel lettering

Signage - preferred horizontal format - full colour on white backlit neon

Vinyl Colour Specifications

FOR RED MATCH TO PANTONE 032:

Translucent Vinyl: Avery A9306-T

Option: A9324-T

(Light Tomato Red)

Opaque Vinyl: Avery A9306-O

Option: A8318-O

(Luminous Red)

FOR SLATE MATCH TO PANTONE 5405:

Translucent Vinyl: Avery A9047-T

(this matches Pantone 430

and is a medium grey)

Opaque Vinyl*: Avery A8520-O

(this is the closest match to Pantone 5405

but is only available as an opaque colour)

*In this case, the preference would be opaque vinyl for backlit signage, as in daylight conditions, it would match, although at night it will appear black.



BUSINESS CARDS

9

All business cards should be ordered through the franchise owner or manager.

This ensures they will be proofed for proper address and telephone

information, correct formatting of the card, proper use of The Mortgage

Centre logo, etc. Co-branded business cards are allowed.

Alternate business card styles can be viewed and ordered on The Mortgage Centre Intranet (www.mymortgagecentre.com), Marketing section

Or you can use the provided art files to have them printed by your local

printer. Like all advertising and marketing materials, all business cards

must include the required elements.



As your biggest investment, your home can

be a tremendous impact on your future.

That’s why choosing the right mortgage is

so important. As an independent Mortgage

Agent/Broker at The Mortgage Centre, I

analyze your needs, capabilities and goals,

then I help you find the mortgage that offers

the best combination of rate, features and

flexibility. The result? You get a mortgage

that saves you money today and helps you

build financial security tomorrow.

Your future

centres on

your needs


www.mortgagecentre.com

OUTDOOR ADVERTISING

10

Outdoor advertising such as billboards, transit shelters and bus benches are allowable inside the Franchise territory. The Mortgage Centre Head Office

approval must be sought and received

prior to erecting signs outside of your

Franchise territory.

Relax, and let us get you a better deal




Each Mortgage Centre office is independently o

wned and operated.


Relax, an

d let us ge

t

you a bette

r deal

We’ll have Canada’s le

ading lenders compete for

your mortgage, then we’ll provide unbiased advice

so you get the mortgage that’s right for yo

u!We work for yo

u, not the lenders.

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WEBSITES13

One way The Mortgage Centre helps generate leads for our network is by providing all Mortgage Centre Franchise offices and Mortgage Professionals with personalized websites.

We offer a number of template options for you to choose from.

All our website templates allow you to include your own content and images in addition

to the pre-populated content and special features such as calculators the come as

standard.

All our templates are ‘responsive’ - in other words they scale up and down to view perfectly on all major devices

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In addition, Franchises and Mortgage Professionals are free to develop their own websites, as long as they are correctly branded

and include all the Required Elements.It is the responsibility of Franchise Owners and Mortgage Professionals to ensure that mortgage applications received

via websites remain secure and comply with PIPEDA and current Mortgage Centre security standards.

Note: All required elements laid out in these guidelines must be

Prominently displayed on the website home page.

All aforementioned branding guidelines, including

co-branding rules, apply to any site that utilizes

an approved Mortgage Centre logo, whether in

conjunction with another franchise logo or on its own.

(Elsewhere in the marketing guidelines we state that

in all marketing only officially approved logos may be

used, and that they are not to be altered in any way.)

The franchise registered company name or DBA

name is to be prominently displayed on the website

homepage.

The Mortgage Centre approved franchise location

address is to be prominently displayed on the website

homepage.



SOCIAL MEDIA

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WHAT YOU SHOULD DO WHAT YOU SHOULD NEVER DISCLOSE

Protect the brand, protect yourself.

Disclose your regulatory information in talks about work related

matters that are within your area of job responsibility.

Use a disclaimer to indemnify your franchise and The Mortgage

Centre, from any comments, discussions, or advertisements

you provide.

When commenting on the other articles, state that it’s YOUR

opinion to protect your fellow Mortgage Professionals, your

franchise and The Mortgage Centre unless you obtain written

authorization to speak on behalf of any these aforementioned

parties. Comply with applicable advertising laws and

regulations and applicable advertising standards.

ALWAYS BE EXTRA CAREFUL ABOUT WHAT PERSONAL

INFORMATION YOU SHARE ONLINE.

Non-public financial or operational franchise information,

including strategies, forecasts and most anything with a dollar-

figure attached to it.

Promotions – teaser rates and non-compliant advertising should

not be shared.

Personal information.

Anything that belongs to someone else, such as copyrighted

publications, logos or other images that are trademarked.

DO NOT PUBLISH, POST, OR RELEASE INFORMATION THAT

IS CONSIDERED CONFIDENTIAL. DO NO DISPARAGE OR

COMMENT ON COMPETITORS.

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ONGOING RESPONSIBILITIES

Deciding if social media presence by house/agent is allowed and at what level.

Approval of social media sites and accounts before publishing.

Monitoring for brand compliance of agents.

IMPORTANT: PLEASE CONSULT WITH THE RELEVANT AUTHORITY AND LEGAL ADVISORS IF YOU HAVE QUESTIONS RELATING TO

THE OBLIGATIONS OF YOUR MORTGAGE CENTRE FRANCHISE IN RESPECT OF PROVINCIAL REGULATORY COMPLIANCE AND THE

LAWS WHICH APPLY IN YOUR JURISDICTION. IT IS THE SOLE RESPONSIBILITY OF THE FRANCHISEE TO ENSURE COMPLIANCE

WITH ALL APPLICABLE LEGISLATION.

Use your franchise name for your account name. You may not use ‘@TheMortgageCentre’, ‘@mortgagecentre’ or any version that implies you represent ALL franchises or corporate head office.

Use ‘The Mortgage Centre’ for the name and ‘City of your franchise location’ for the

location.

The Info tab must follow proper brand guidelines for franchise address, location,

contact information, and disclaimer.

You must state ‘An independent member of The Mortgage Centre Network’ and a disclaimer

in the Twitter Bio section or in the background.

TWITTER



Use your franchise name for your facebook account or fan page to comply with regulatory and

brand policy. You may not use ‘The Mortgage Centre’ or any version that implies you represent ALL franchises or corporate head office.

The Info tab must follow proper brand guidelines for franchise address, location, contact

information, and disclaimer.

You must input ‘An independent Member of The Mortgage Centre Network. All views expressed

here are solely those of the author and do not represent The Mortgage Centre Network’ in the

Summary section.

Proper usage of trademarks, including logos, taglines, and images must be followed as per

branding guidelines and not altered in any way

FACEBOOK

You must use your franchise name for your account to comply with regulatory policy.

You may not use ‘The Mortgage Centre’, ‘Mortgage Centre’, or any version that implies you represent ALL franchises or corporate head office.

In the Profile section, you must input ‘An independent Member of The Mortgage

Centre Network’ plus a disclaimer that any views or opinions expressed are only those

of the author and do not represent The Mortgage Centre Network.

You must follow proper brand guidelines for franchise address, location, and contact

information in the Profile section.

Proper usage of trademarks, including logos, taglines, and images must be followed as

per The Mortgage Centre branding guidelines and not altered in any way.

LINKEDIN

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Regardless of which social media tool(s) you utilize (blogging, video, social networking), you must follow the above guidelines to the

best of your ability.

EXAMPLE BLOG DISCLAIMER

You may not create a channel titled ‘The Mortgage Centre’ or any version that implies you represent ALL franchises or corporate head office.

You must have an introduction screen with the appropriate branding guidelines and

regulatory requirements.

You must verbally or visually convey a disclaimer. Example: ‘All opinions expressed in this

video are those solely of the author and are not authorized nor do they represent the opinion

of The Mortgage Centre.’

YOUTUBE

BLOGS AND OTHER SOCIAL NETWORKS

PRIVACY

“The owner of this blog does not share personal information withthird-parties nor does the owner store information is collectedabout your visit for use other than to analyze contentperformance through the use of cookies, which you can turn offat anytime by modifying your Internet browser’s settings. Theowner is not responsible for the republishing of the content foundon this blog on other Web sites or media without permission.”

COMMENTS

The owner of this blog reserves the right to edit or delete any comments submit-ted to this blog without notice due to:

1. Comments deemed to be spam or questionable spam

2. Comments including profanity

3. Comments containing language or concepts that could be deemed offensive

4. Comments that attack a person individually

TERMS AND CONDITIONS

All content provided on this blog is for informational purposes only. The owner of this blog makes no representations as to the accuracy or completeness of any information on this site or found by following any link on this site. The owner will not be liable for any errors or omissions in this information nor for the availability of this information. The owner will not be liable for any losses, injuries, or damages from the display or use of this information. This policy is subject to change at anytime.


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IMPORTANT NOTE

For non-standard advertising (i.e. format not

outlined in any of the guidelines), please obtain

explicit approval from The Mortgage Centre Head

Office before Proceeding.

If you have any questions about the new brand or

using the new advertising and marketing material,

visit The Mortgage Centre Intranet

(www.mymortgagecentre.com)

or contact your RVP:

EASTERN CANADA

Ryan Sadler1-800-201-1258

WESTERN CANADA

Jeremy Hewitt1-800-201-1258

We Work For You, Not The Lenders - BRAND GUIDELINES · 2019. 6. 13. · The Mortgage Centre: Brand...

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