This is not a brand
42
mStoner This is not a brand. or Using the Web to Better Present Your Institutional Brand
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Transcript of This is not a brand
• authentic
• experience-oriented
• effective distribution
• cost-effective over time
• persistent
• searchable
• convenient
What’s it like to be at
<your institution name here>?
What can <your institution
name here>do for me?
What do other people
think of<your institution
name here>?
• Excellent liberal arts
• Unusually international and diverse
• Connections for life
• Legacy of Women leaders—believes women
can and should make a difference in the world
• Do you have my major?
• What is the quality of the academic program?
• Can I get a job?
• Can I afford it?