40 million (est.) 2001. 3 million(est.) 2001 5 million (est.) 2001.
We will be starting at 1:03pm EST .
description
Transcript of We will be starting at 1:03pm EST .
![Page 1: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/1.jpg)
We will be starting at 1:03pm EST.
Please select your choice of audio:
telephone or computer on your GotoWebinar console.
Use the Chat Pane in the GoToTraining Console to Ask Questions!
Find recordings & resources here:http://learning.hubspot.com/traffic-august-12/
![Page 2: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/2.jpg)
Alan Perlman Alan Perlman@AlanPerlman
![Page 3: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/3.jpg)
Course Details101
Goals & Research
102
Plan & Create
103
Create & Optimize
104
Promote
105
Analyze
106
Recap
![Page 4: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/4.jpg)
1234
AGENDA
Scheduling Social Media updates
Creating a blog digest email
Promoting content on your own site
Class Homework & Questions
![Page 5: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/5.jpg)
![Page 6: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/6.jpg)
![Page 7: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/7.jpg)
CREATING A BLOG
DIGEST EMAIL
1
![Page 8: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/8.jpg)
![Page 9: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/9.jpg)
Target audience Target offer Target email
![Page 10: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/10.jpg)
The List
![Page 11: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/11.jpg)
List Quality1234
Do you have an unsubscribe or suppression list?The list was not purchased, rented, leased or gifted from a third party
Does everyone on the list have a prior relationship with you?
Would they be expecting/ not surprised by your email?
![Page 12: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/12.jpg)
Segmenting by your customer
personas
![Page 13: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/13.jpg)
ALIGN YOUR BUYING PROCESSRealize Problem or Need
Perform Research
Establish Buying Criteria
Search for problem or
need
Begin to understand
solutions
Prioritize what’s most important
in a solution
Evaluate vendors based
on buying criteria
• Use keywords that describe problem• Don’t yet understand solutions• Looking to be educated• Commitment is low
• Learn about how to solve problem• Understand what’s available• More educated questions• Commitment is low to medium
• Establish “must haves” – Price, Quality, etc.• Don’t want to missing anything• Commitment is medium -high
Evaluate Vendors• Narrow down vendors• Compare vendors• Looking for trials, demos, consultations• Commitment is high
Segmenting by the buying process &
content
![Page 14: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/14.jpg)
Segmenting by recent conversion
![Page 15: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/15.jpg)
Awesome User Experience =
Better Response Rate
![Page 16: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/16.jpg)
Email content and Best Practices
![Page 17: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/17.jpg)
Analyze > Blog Analytics
How to find them
Other content to promote?
![Page 18: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/18.jpg)
![Page 19: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/19.jpg)
2
From Name & Email
Address
![Page 20: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/20.jpg)
3
Subject Line
![Page 21: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/21.jpg)
Subject Line Best Practices
1234
Action Oriented
Convey the offer or benefit
Less than 45 characters
Consistency with the first line of the email
![Page 22: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/22.jpg)
Subject Line Examples Title of most popular article that month 5 [Month] Blog Articles You Should Read Here’s your [Month] Digest The [Business] Top Ten- [Month] Weekly [Coffee] Links- [Industry] Top 10 [topic] articles this month 5 articles on [topic] you can’t miss Top 5 articles reviewing [service/product]
![Page 23: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/23.jpg)
4 3-5 Links 125 words or less of content Personalize Images CAN-SPAM Plain Text
Email Body
![Page 24: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/24.jpg)
Email Body
123
![Page 25: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/25.jpg)
Email Body
54
![Page 26: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/26.jpg)
Plain text version
![Page 27: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/27.jpg)
Always send a test email first
![Page 28: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/28.jpg)
Guides and tutorials
+
![Page 29: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/29.jpg)
Add to your marketing plan..
![Page 30: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/30.jpg)
Class Homework1 Create & send blog digest email
![Page 31: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/31.jpg)
SCHEDULING SOCIAL MEDIA
UPDATES2
![Page 32: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/32.jpg)
Either write something worth reading or do something worth writing about.BENJAMIN FRANKLIN“
Image Credit:lhalstead
![Page 33: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/33.jpg)
Image: http://inay.org
![Page 34: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/34.jpg)
Social media works when you target your ideal
personas
![Page 35: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/35.jpg)
![Page 36: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/36.jpg)
![Page 37: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/37.jpg)
![Page 38: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/38.jpg)
What Should I Promote?1
Landing pages2
Other people’s relevant content3
Blog articles
4 News and upcoming events
5 Quick facts or quotes
6 Customer stories
![Page 39: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/39.jpg)
Always include a link in any
update!
![Page 40: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/40.jpg)
HubSpot’s Bookmarklet1
Use to share other people’s content that you find on the Internet
![Page 41: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/41.jpg)
![Page 42: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/42.jpg)
20-30 updates per week (3-4 per day)
15 updates of your own content
15 updates are other people’s content
1
2
3
![Page 43: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/43.jpg)
Add to your marketing plan..
![Page 44: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/44.jpg)
Class Homework2 Schedule social media for next
week
![Page 45: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/45.jpg)
PROMOTE ON YOUR
SITE3
![Page 46: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/46.jpg)
![Page 47: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/47.jpg)
![Page 48: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/48.jpg)
Thank You Pages
1234
Call to action to read your blog content
Display a RSS feed of your blog’s contentCall to action to subscribe to your blog
List articles that are relevant to the landing page offer the lead just received
![Page 49: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/49.jpg)
Add to your marketing plan..
![Page 50: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/50.jpg)
Class Homework34
Add blog content or CTA to a thank you page
Add links to blog & CTA to at least 5 website pages
![Page 51: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/51.jpg)
Class Homework1234
Schedule social media for next week
Add blog content or CTA to a thank you pageAdd links to blog & CTA to at least 5 website pages
Create & send blog digest email
5 Add activities to your Marketing Plan
![Page 52: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/52.jpg)
11Analyze 105Mon 8/20
Analyzing & Adjusting Strategies
1338Cases
1PM EST
http://academy.hubspot.com/traffic-august-12/
![Page 54: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/54.jpg)
Where to find resources & recordings?
123
Watch class recordings
Download slides & resources
http://academy.hubspot.com/traffic-august-12
![Page 55: We will be starting at 1:03pm EST .](https://reader036.fdocuments.in/reader036/viewer/2022062323/56816100550346895dd0416a/html5/thumbnails/55.jpg)
THANK YOU.