Dara Trujillo Chief Merchant

SLC Group Holdings

Starting @ NOON EST

How to Perfect the Perfect Pitch

TEN “P’s” TO SUCCEED

PURCHASER

TEN “P’s” TO SUCCEED

PRICING

PURCHASER

TEN “P’s” TO SUCCEED

PERSONALITY

PRICING

PERSEVERANCE

PRODUCTION PITCH

PURCHASER

Perfecting The Perfect Pitch

Should be no longer than 2 minutes…

“The Elevator Pitch”

1. The Welcome Your name and the name of your product

Perfecting The Perfect Pitch

1. The Welcome

2. How you came up with this idea Did you solve a problem you had?

OR Are you reinventing something that already

exists and making it better? How?

Perfecting The Perfect Pitch

1. The Welcome

2. How you came up with this idea

3. Benefits of your product (at least 3) Benefits are things you cannot necessarily see but that

add value to your product and your consumer

Do NOT describe the features –the things you can see

Avoid unsubstantiated claims

Perfecting The Perfect Pitch

1. The Welcome

2. How you came up with this idea

3. Benefits of your product (at least 3)

4. Distribution & Retail Price

Where is your product currently sold?

What is the retail price?

Perfecting The Perfect Pitch

1. The Welcome

2. How you came up with this idea

3. Benefits of your product (at least 3)

4. Distribution & Retail Price

5. Your Target Audience

Know your demographic

You can’t be everything for everyone

Perfecting The Perfect Pitch

1. The Welcome

2. How you came up with this idea

3. Benefits of your product (at least 3)

4. Distribution & Retail Price

5. Your Target Audience

6. And finally… SMILE

Perfecting The Perfect Pitch

What are we looking for?• Amazing Storytellers-how do you present your product?

• Amazing Products-does your product do 1 of 2 things:

• It solves an every day problem

• It is a “re-invention” of something tried and true

• Do you have claims substantiated and testing from a 3rd party?

• Do you know your target audience and retail?

• Do you have any distribution?

• Are you looking to grow and grow and grow?

• Is your product RETAIL READY?

SLC Pitch Criteria• Must be a member of Score or a prospective client• Must be a minimum of 18 years of age and live in the United States• Have a product that is RETAIL READY*• You have the ability to tell your story of why you created your product• Your product is either a brand new, problem solving product OR Re-imagined product• You can easily understand and articulate the problem you solved or better features for use• You have all trademarks on branding, names, etc.• You have a patent(s) that has been filed for or has been issued• You can clearly identify your products benefits• You have any “claims” substantiated by an independent 3rd party• If your product involves food, you are making and co-packing in a certified facility (GMP, GFSI, SQF)• You have no other Corporate Investors**• You have an active website and phone number for customer service• You do not have a current broker or have a broker with a limited region and exclusives

*RETAIL READY CRITERIA:• You have a real, tangible “product” developed• No prototypes• You have 500+ units available to sell• Product is currently in the United States• You have distribution in the US (warehouse or other) and are not fulfilling from your home• You have sales results• You know your COG (Cost of Goods), WS (Whole Sale) RSP (Retail Selling Price)

**CORPORATE INVESTORS:• Not including family or friends who might have a small vested interest in your company, you do not have any outside investors

(money exchanged for equity) within your company.

NEXT STEP: COMPLETE A PRODUCT SUBMISSION FORM AND EMAIL TO: Pitchevent@scorevolunteer.org

SAVE THE DATES: DEADLINE: July 11, 2020. Zoom pitch event: July 21, 2020

QUESTIONS?