THE BRANDING OF LOUGHBOROUGH SPORT

WE NEEDED TO REBRANDWHY

1. Coherence. Needs to bring unity to colours, logos, visual impact.

2. Old brand(s) under threat 3. To increase revenue to the Union and SDC.4. To maximise impact of 2012

A SPORT BRANDDEFENDING

Process: 1. Appoint consultants –VT-32. Focus groups with stakeholders. 3. Meeting with key decision makers3. Developing the brand: Consultation phase4. Sell to University leadership team/LU marketing5. Deliver the brand [kit/websites/facility design etc] 6. Deliver sponsors

INSPIRATION& MINDSET

3. DEVELOPING LIFE SKILLS THROUGH SPORT

1. OUR SPORTING HERITAGE

2.

The brand is based on 3 key pillars encompassing our history and our vision for the future

SPORTING EXCELLENCE

SPORTINGVALUES

Sporting values underpin everything we do and set the tone for the way we go about our business.

Victory Hall is an iconic symbol on campus having been opened in 1946 to commemorate the victory of the war and to all those who fought and died for the greater good.

“Victory with Values”

SPORT& OUR HERITAGE For over 100 years sport has been integral to the growth of the University

& the student experience

Sporting heritageSchofield Vision

Healthy Body = Healthy MindLoughborough engineers build the swimming pool.

Sporting Excellence

Sebastian Coe Clive Woodward Bob Wilson Mary NevillNick Knight Steve Backley John Cooper Robbie BrightwellGerald Davies Paula Radcliffe Liam Tancock James GibsonFran Cotton John Disley Jim Greenwood Tanni Grey-ThompsonKen Jones Jason Lee David Moorcroft Danny NightingaleAndy Robinson Monty Panesar David Whitaker Olivia Murphy

Commonwealth Games stats from Melbourne/DelhiBeijing Stats32? years of BUCS domination56% do 3 x 30mins [UK benchmark 21%] World Class facilities

DEVELOPING LIFE SKILLSTHROUGH SPORT Sport at Loughborough has always been more that just winning

trophies. From Schofield’s early Vision to today its been about building skills and Values that help us succeed in life.

Gareth Sandford Studying Sport Science Graduation

2012Currently on Placement at Chelsea FCPlays IMS football & Volunteers for Sport

Mark Manville & Mark Griffis Economics & Business GraduatesPE & Economics & Rugby Coaches in Paris and

ViennaBoth played 2nd team rugby and IMS athletics

Gemma ArcherInternational BusinessMarketing Manager Warner BrothersPlayed 3rd Hockey & IMS Tennis

Rebecca RidgeInternational Relations & PoliticsPR Manager at Dennis PublishingGym/Keep Fit & IMS Sports Netball – Athletics

THE BRAND

THE SHIELD

Evolution from the College

coats of Arms

Thor – Found oncoats of Arms –

Inspirationfor silver presence &

Shape

THE FLAME

Loughborough

College PE1950’s

Loughborough

Athletic Union

Present

THE V VICTORY

VALUES

THE COLOURS

Color first chosen for HE Students Loughborough College 1910

Color derived from Gruels (red) to Maroon To now Pink (Cerise) as used by current

University Logo

BUILDING THE SYMBOL

THE BENEFITS

THE WEBSITE

DO’S AND DON’TSKIT

KEY DATES AND PROCESSESSKIT

THE VIDEO