VPM rebrand
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Transcript of VPM rebrand
Halley ChungProject : New Brand Identity
Client : Vancouver Police Museum
GOAL
To create an new brand identity for the Vancouver Police Museum and make it a “must see” in Vancouver.
Target Audience
16-34 year old males who wants to learn about police life and work.
7-16 years old and their parents (schools)
Those who wants a different experienceand tourists to Vancouver.
moodboards
EXISTING IDENTITY
CREATIVE OBJECTIVE
Something fun and eye catching
Something that represents police
Something modern, yet classic
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VPM
VVVV
VPM
VPMVPM
1 2 3
1 2 3
Vancouver Police Museum
Please Choose a Day to visit!
Vancouver Police Museum
Please Choose a Day to visit!
Vancouver Police
Museum
365d-1100-1700
604-231-9111
Vancouver
Police Mus
eum
365d-1100-
1700
604-231-91
11
2. INSPECTING
365D1100-1700604-241-9111
VANCOUVER POLICE
MUSEUM
Come and discover the fun
VANCOUVER POLICE
MUSEUM
Can you solve the mystery?
365D1100-1700604-241-9111
3. CRIME INVESTIGATION
come discover the fun come discover the fun
come discover the fun come discover the fun
Vancouver Police Museum
Vancouver Police Museum Vancouver Police Museum
Vancouver Police Museum Vancouver Police Museum
vpmvpm vpm
vpm vpm
welcome
welcome
WELCOMEWELCOME
CRIME INVESTIGATION
Final Direction
Refinements
YOU ARE AUTHORIZE TO ENTER! PLEASE DO ENTER!
Leaning towards this one!
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTERYOU ARE AUTHORIZED TO ENTER
VANCOUVERPOLICEMUSEUM
YOU ARE AUTHORIZED TO ENTERYOU ARE AUTHORIZED TO ENTER
VANCOUVERPOLICEMUSEUM
YOU ARE AUTHORIZED TO ENTER
YOU ARE AUTHORIZED TO ENTER
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
YOU ARE AUTHORIZED TO ENTER!
VANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUMVANCOUVER POLICE MUSEUM
YOU ARE AUTHORIZED TO ENTER!
ALMOST!
FINAL LOGO
VANCOUVER POLICE MUSEUM
VANCOUVER POLICE MUSEUM
VANCOUVER POLICE MUSEUM
VANCOUVER POLICE MUSEUM
TYPOGRAPHY
Capture itabcdefghijklmnopqestuvwxyz1234567890
Helvetica 95 BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqestuvwxyz1234567890
Impact Label reversedABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
APPLICATIONS
Admission for 1 ChildDec.20 2010 only
VANCOUVER POLICE MUSEUM
Presented By Vancouver Film School
Thank You