A Case Study

Background Details

• First published in February 1995• The focus of the magazine is pop music, pop artists and pop

culture• Published by BBC Magazines• A new issue is released monthly• Edited by Peter Hart• The price of the magazine is £2.99

Target Audience

• Females ages 13-15• Fans of pop music and artists• Obsessed with music, celebrities, fashion and gossip • Enjoy hanging out with friends • Not too serious about music• Part of a large fanbase

•Each Cover features the same Colour scheme. Pink is a prominent colour on all covers; accompanied by yellow, purple and blue.•The covers all feature pull quotes to try and attract the reader’s attention.•There is a section on each of the covers which is about fashion. It shows that the magazine isn’t entirely about music.•The posters which feature in the magazine are illustrated on the outside to entice potential readers.•The name of the magazine features on all magazines in the same position, allowing readers to recognise it instantly.•The casual mode of address, e.g ‘Vacay’, creates a relaxed and friendly tone and suits their target audience.•Main sell-line is big and uses a different font to other articles in order to stand out and grab attention.