BIG LOVE CASE STUDY

FourSquare

www.thelbma.com

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ABOUT BIG LOVE LITTLE HEARTS

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• Globally, 1 in 100 children will be born with a heart defect (CHD).

• Half of these babies will require surgery to survive until adulthood. Unfortunately 90% of these children live in developing countries.

• Big Love Little Hearts works to raise awareness and money for children around the world who cannot afford the surgery.

• Big Love saves a life on average every other day.

• They decided to team up with FourSquare to launch #100x100. A game dedicated to those with CHD.

ABOUT #100X100

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Event Date:  April 10, 2011 (100th day of the year)

Purpose:  Raise awareness and money for congenital heart defects

Participating Venues: 600 locations on FourSquare throughout the US.

Content: foursquare live updates, Twitter updates, Facebook statuses

• Every time someone tweeted #100x100 a donor gave $1 to the cause.

• Big Love would incorporate stats into their comments to add to the awareness piece.

• Pictures would be posted to add realism to the entire campaign

EXAMPLE

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Big Love raised $25 000 in 24 hours.Funding life saving surgery for 12

children.

RESULTS

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