WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your...

7
WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS Partners 2018 – 2019

Transcript of WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your...

Page 1: WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your average room rate and generate additional revenue. Our local experts help you at

WE IMAGINE YOUR FUTUREWE ENSURE YOUR SUCCESS

Par tners

2018 – 2019

Page 2: WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your average room rate and generate additional revenue. Our local experts help you at

3

Figure as of end June 2018*Based on number of rooms as of end June 2018 (652,939 rooms in network) **Excluding France

HOTEL NETWORKPIPELINE

ROOM NETWORKPIPELINE

OVER

4,500HOTELS

OVER

650,000 ROOMS

960HOTELS

OVER

167,000 ROOMS

28%*

Europe**

1,275195

179,80025,900

2

AccorHotels is a global hotel operator & franchisor, as well as market leader in Europe, Latin America, Middle East & Africa and Asia Pacific.

We operate 2,375 hotels under direct management contract and an additional 2,155 hotels under franchise contract in more than 100 countries.

Our global presence provides owners with real benefits— Powerful brands and performing services— Proven processes and large economies of scale— Strong local operations expertise and support— Ongoing financial returns

33 %

FRANCHISE CONTRACT

32 %

FRANCHISE CONTRACT

42 %

ECONOMY 37 %

ECONOMY

67 %

MANAGEMENT CONTRACT

68 %

MANAGEMENT CONTRACT

35 %

MIDSCALE 35 %

MIDSCALE

23 %

LUXURY & PREMIUM

28 %

LUXURY & PREMIUM

250,000EMPLOYEES IN ACCORHOTELS ADDRESSES

Rooms Network Rooms Pipeline

We are globally competitive

AccorHotels Network AccorHotels Pipeline

22%*

France

1,60580

145,7006,800

13%*

Americas

425145

83,10021,000

7%*

Africa &Middle East

220125

47,70031,000

30%*

AsiaPacific

1,005415

196,60082,600

Page 3: WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your average room rate and generate additional revenue. Our local experts help you at

4 5

5

Novotel Brisbane South Bank, Australia Opened 2018 - 233 rooms

Raffles Europjeski Warsaw, Poland Opened 2018 - 106 rooms

We open one hotel every 33 hours

Fairmont Austin, United States Opened 2018 - 1,048 rooms

Mama Shelter Prague, Czech Republic Opened 2018 - 238 rooms

ibis Styles Ealing London, United Kingdom Opened 2018 - 120 rooms

Page 4: WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your average room rate and generate additional revenue. Our local experts help you at

6 7

AccorHotels offers the largest brand portfolio in the hotel industry comprised of internationally acclaimed luxury and premium brands as well as popular midscale and economy brands, in-demand lifestyle smart concepts and awe-inspiring resorts.

Alongside our celebrated hotel brands, AccorHotels also manages serviced residences catering to extended stay guests and branded private residences.

Raffles 12 hotels / 2,033 roomsBanyan Tree 25 hotels / 2,859 roomsDelano 2 hotels / 1,908 roomsFairmont 76 hotels / 30,013 roomsSLS 6 hotels / 3,445 roomsSO/ 6 hotels / 756 roomsSofitel 120 hotels / 30,446 roomsOriginals 9 hotels / 2,142 roomsRixos 22 hotels / 8,184 roomsMantis 28 hotels / 556 roomsMGallery 91 hotels / 9,430 rooms21C 8 hotels / 943 roomsArt Series 7 hotels / 1,640 roomsMondrian 5 hotels / 1,399 roomsPullman 123 hotels / 36,569 roomsSwissôtel 31 hotels / 13,432 roomsAngsana 14 hotels / 2,509 rooms25Hours 12 hotels / 1,828 roomsHyde 2 hotels / 1,233 roomsMövenpick 84 hotels / 21,204 roomsGrand Mercure 52 hotels / 11,972 roomsPeppers 28 hotels / 4,153 roomsThe Sebel 26 hotels / 1,665 roomsMantra 77 hotels / 15,247 roomsNovotel 506 hotels / 98,269 roomsMercure 793 hotels / 101,704 roomsMama Shelter 8 hotels / 1,036 roomsBreakfree 24 hotels / 3,477 roomsibis 1,152 hotels / 147,262 roomsibis Styles 432 hotels / 44,652 roomsibis budget 603 hotels / 60,183 roomsJo&Joe 1 hotel / 98 beds

Figure as of end June 2018

We offer the largest brand portfolio

COLLECTIONS LIFESTYLE RESORTS REGIONALCORE

LUXURY

PREMIUM

MIDSCALE

ECONOMY

Page 5: WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your average room rate and generate additional revenue. Our local experts help you at

8 9

Acquisition PULL & DRIVE DEMAND

Leading digital web sites & applications: 330 million yearly visits

High-impact paid search advertising: €60 million invested in SEA each year

Strong social media presence: 25 million fans

PUSH & CONVERT DEMANDGreat guest knowledge & big database

60 million individual customers

Smart predictive email campaigns 1 billion personalized emails sent each year

Distribution OPMITISE YOUR SALES

Powerful Central Reservation System Integrated platform with E-commerce, OTA’s, GDS / IDS, Call centres, TAGS and PMS 110 global distribution partnerships at best market conditions 66% global average contribution rate to hotel revenue

MAXIMISE YOUR REVENUEPerforming Revenue Management +5% global average in RevPar performance*

Worldwide sales power 700 sales representatives in 47 sales offices

Retention BRING GUESTS BACK

The loyalty advantage 160 million Le Club AccorHotels and Huazhu loyalty members

MANAGE YOUR REPUTATIONWinning E-reputation

82/100 Reputation Promoter Score global average

Customer Caring 5 care centres in 13 languages serviced by John Paul

The most international and fast growing loyalty program in the industry

Le Club AccorHotels boasts 50 million** members and an additional 110 million** are driven by our Huazhu Chinese Partner.

Le Club AccorHotels produces over 30% of hotels’ revenue and secures high contributive guests who stay longer and spend more at our properties.

1

2

3

We boost your hotel’s revenue and performance

Figures as of end 2017 - *For hotels using RM on-demand solutions - **Figures as of end June 2018

Page 6: WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your average room rate and generate additional revenue. Our local experts help you at

10

We ensure your hotel’s success & profitability

11

Management contract By choosing AccorHotels, you are joining forces with a global leading hotel operator running 2,375 hotels.

We sell and manage hotel’s day-to-day operations, from budgets and accounting to performance and personnel.

We implement decisions made with you.

We run effectively your hotel and boost your profits.

Franchise contract By joining us, you benefit from the strength of our global network of 2,155 locally run franchised hotels.

We stimulate your hotel’s sales, increase your average room rate and generate additional revenue.

Our local experts help you at every step, from integrating your hotel into your brand to marketing your franchise, year after year.

Your benefits

1 Gain strong brand awareness & brand premium

2 Entrust your hotel’s distribution to a global digital expert

3 Boost your sales, ensuring a significant pool of international guests

4 Generate additional revenue for your hotel

5 Control your costs, benefiting from the best market conditions

6 Maximize your profits

7 Join our partner loyalty program and benefit from top advantages

Pullman Melbourne Albert Park, Australia

Page 7: WE IMAGINE YOUR FUTURE WE ENSURE YOUR SUCCESS · We stimulate your hotel’s sales, increase your average room rate and generate additional revenue. Our local experts help you at

12

FIND YOUR LOCAL DEVELOPER CONTACTaccorhotels.group/hoteldevelopmentS

epte

mb

er 2

018

– P

ho

tos

© A

cco

rHo

tels

ph

oto

lib

rary

– C

ove

r p

ho

to ©

Ad

itya

Ch

inch

ure

on

Un

spla

sh