These Are Good

Times........

We have become the leader in providing innovative advertising solutions in lifestyle environments including cinemas, shopping malls & new lucrative locations like Beauty Saloons.

TLC’s focus has always been to be the most progressive media supplier in our field, taking our services into realms presently occupied by major players in ‘mainstream media’.

AustraliaSouth Africa

Kazakhstan

Middle East

WHERE ON EARTH IS

WHEN CONSUMERS

SWITCH TO SHOPPER

MODE, THE POTENTIAL

FOR BRAND PURCHASE IS

WIDE OPEN

And that’s where

Comes in….

PEOPLE ARE COMING TOUS BECAUSE….

They want a high reach, targeted approach to their media buy, that is gender specific, minimizes

wastage and

maximizes exposure

They need tailor

made solutions that demonstrate a

thorough

understanding of their business

needs and

objectives

They don’t want media that is unaccountable

they want a business partner that provides

RESULTS and regular research to keep them informed and ahead of their competition

PEOPLE ARE COMING

TO US BECAUSE

MALLS CINEMA BEAUTY SALONS

FASHION FRAMES

SERVICES

MALLS CINEMA BEAUTY SALONS

FASHION FRAMES

SERV

ICES

Washroom Media in UAE, KSA & KWT

Uncluttered, Targeted , Gender Specific Media withlong dwell times

High reach

Close Proximity to retail outlets

High receptiveness

MALLS CINEMA BEAUTY SALONS

FASHION FRAMES

SERV

ICES

Around 500,000 people visit our cinemas each month

Cinema Washrooms allow for creative use of space

89% of these people will visit the washroom

Perfect environment to target hard to reach youth

WASHROOMS MEDIAClassic FrameTester Frame Cabin DoorsMirrors DecalsBaby Changing Rooms

MALLS CINEMA BEAUTY SALONS

FASHION FRAMES

SERV

ICES

Broad, high reach selection of Salons in UAE,KSA & KWT

Targeted, gender Specific environment

High Frequency 3+ Visits per month

Long dwell times : 2+ Hours

Social Network / great for WOM

Beauty SalonsIlluminated FrameMirror Decals SamplingLeaflet Decals

We’ve had the privilege to work with

some great national and

internationalbrands, in a wide range of sectors, over the years.

Here’s just a few of them...

OLAY VEET BRAZIL SPLASH

CASE

STU

DIE

S

Media Challenge:

How to reach the target at the right time with right mindset to create message relevance & effectiveness?

How to ensure that brand recognition and message comprehension are connecting and captivating the target

What is the ultimate media mix that helps achieve desired objective?

FACE TO FACE exit interviews333 Respondents

Research was approached as follows:

Washrooms without Olay Campaign: 100 interviews in Marina Mall. This wave was used as benchmark base

Washrooms with Olay campaign: 233 interviews in Ibn Battuta Mall. Campaign was spread across all washrooms in the mall

93% of females noticed the Olay advertising in the washrooms Awareness doubled

53% of respondents found idea of advertising on the mirror very appealing

Mirror advertising scored a 4.5 our of 5 as effective eye catching media

Market Share increased from 16% - 33% since they started using our media 4 years ago

Pre and Post Campaign Results:

When you think of advertising for branded hair removing products for women that you have seen anywhere, at shops, supermarket, hypermarket, in magazines or newspapers, on hoardings or on TV - which brands come to your mind?

Veet top of mind awareness jumped from 32% to 68%

Total Ad awareness jumped from 45% to 84%

83% of respondents noticed ad in washrooms compared to 43% who noticed it most recently in Magazines

VEET NAIR GILLETTE

Base: All respondents having seen, heard or read recently about the brand

185 97 102

% % %TV 74 48 62NEWSPAPERS 16 27 27MAGAZINES 43 52 48ROAD SIDE HOARDINGS 5 1 3IN MALL WASHROOM 83 6 1DIRECT MAIL 0 0 0INTERNET 4 0 1OTHERS 0 3 1

Pre and Post Campaign Research:

South Africa and UAE

Testing Effectiveness of Washroom Advertising when it comes to Awareness and Recall

Where will the FIFA 2014 World Cup be played?

SA Research Campaign conducted by TNS SA (April 2010 – 2 week campaign)

UAE:Where will the FIFA 2014 World Cup be played?

Deira City Centre (400 Interviews 01/06/2010)

Deira City Centre (400 Interviews 01/07/2010)

Magna Media Research SurveyDon't know Brazil Other

0

20

40

60

80

100

120

37.17% 33.22% 29.61%

8%

Which country is hosting the 2014 FIFA World Cup?

25%33%

TLC awareness

Pre awareness Post awareness Difference

Dei

ra C

ity C

entr

e

305 male Questionnaires (Pre 01/06/2010 Post 01/07/2010)

• 83.76% visit washroom each mall visit• 57.14% have bought a product based on samples received

in mall• 72% respondents visit mall at least 5 times per month• 65% respondents visit Hypermarket at least 4 times per

month

Which country is hosting the 2014 FIFA World Cup?

TLC awareness

14.2% 46%60.2%

MIRDIFF CITY CENTRE(No Washroom) 320 respondents

MOE(Flighted Campaign) 314 respondents

DifferenceMAF

Sho

ppin

g Ce

ntre

s

• 91.05% visit washroom each mall visit• 52.9% have bought a product based on

samples/advertisements in mall• 82.7% respondents visit mall at least 5 times per month• 71.2% respondents visit Hypermarket at least 4 times per

month

Brief us for a high reach, low wastage, tailor made

media solution!!! … For all your needs in UAE, KSA and

KWT

We look forward to helping you drive your sales further….