Pvr Cinemas
-
Upload
sajal9971265875 -
Category
Documents
-
view
146 -
download
0
Transcript of Pvr Cinemas
Once upon a time…………
Situation back home
- Huge population of cinema exhibition lovers
- Priya Exhibitors Private Ltd. (1974)
- Cinema was not seen as an opportunity
- Just movies, no experience
Breakthroughs abroad
- Acceptance of advances in technology
- Multiplex revolution in western countries
Need meets opportunity.......
AJAY BIJLI MD, Chairman-
PVR
IDEA CONCEPTION
Flashback: The first steps…..
• Market Research - customer opinion to gauge concept acceptability
• segmenting demographically, geographically and
psychographically
• targeting the urban cine-goers
• positioning as a premium cinema
• priced@75 vis-à-vis others@30-35
Birth of PVR….
IDEA DEVELOPMENT
Flashback: 1st Milestone……”PVR”
• Priya Village Roadshow Cinemas- a 60:40 JV between PEPL and Village Roadshow Limited
• India’s first Multiplex
- PVR Anupam in Saket, Delhi(June 1997)
• High class seating, state-of-the-art screens and
audio-visual systems
•Priya Cinemas upgraded to PVR Priya.
IDEA IMPLEMENTATION
2001: two new multiplexes; PVR Pictures came into being
2003: ICICI ventures in Rs. 38 Crs
2004: India's largest multiplex with 11 screens opens in Bangalore
2006: Raises Rs. 120 Cr through an IPO
Flashback: Yeh dil maange more…………
EXPANSION
2007: Entry into movie production with Taare Zameen Par (Aamir Khan
Productions Ltd.)
2008: MOU with Major Cineplex of Thailand to open Bowling alleys, Karaoke lounges and Ice skating
rinks(blu-O, sub zero)
2008: Achieves 101 Screens
2009: Acquires DT Cinemas(DLF)
Flashback: On the move…………
EXPANSION…Contd
Current Year - Enjoying an identity…
• Film Exhibition Industry:PVR Cinemas-Urban AudiencesPVR Premiere-Premium AudiencesPVR Talkies-Tier II and Tier III cities, Price@Rs 40-90
(Differential Pricing )
• Distribution and Production:PVR Pictures (Subsidiary of PVR Ltd)
PRODUCT MIX
Current Year - Enjoying an identity…
26 Cinemas
108 Screens(PVR)
29 Screens (DT)
Source: http://www.pvrcinemas.com/page?page=about
COVERAGE
Intermission---AD time…………
• Catchy Tag lines-as per positioning
• Star visits
• Entertainment (Food joint, Games, Shopping)
• Advertising through Print, Radio & TV media
• Monthly Magazines (Movies First)
• Loyalty Program
PROMOTION
The First move…………
The PVR firsts:
• Accepting credit cards for booking
• ‘Movies First’ – a monthly magazine
• MTicket
• Computerized and online ticketing, telebooking and kiosk booking
• Gold class and Europa Cinema
• Customer Loyalty program
• Movies in digital format PVR at Ambience Mall
• IPO
STRATEGIES
fight sequence – Bring it on…
Porter’s Five Force Analysis
Threat of new entrants
Industry Rivalry
Threat of substitute products
Bargaining power of Suppliers
Bargaining power of consumers
Competitive Pressure on
PVR
Foreign players eyeing the market with technological
advances
Adlabs, INOX, Fun Cinemas etc.
Similar experience at cheaper prices;
better experience at similar prices
Rift with movie productions
Changing customer behavior
Fight Sequence--bring it on…………
STATISTICS
PAT (2009-Q2 in Cr) Locations No. of Screens
PVR 5.21 26 108
Adlabs 2.32 73 186
Cinemax 2.9 14 74
Inox 5.3 28 97
Winner—The Evidence…………
STATISTICS
2006 2007 2008 2009 2010(E) 2011(E)0
50
100
150
200
250
300
350
400
450
500
104.9
155
265.9
352.1 348.4
464.9
5.3 10.6 21.6 8.7 6.1 23.2
Net Sales(in Cr Rs) Linear (Net Sales(in Cr Rs)) Net Profit
Climax……evaluation
SWOT ANALYSIS
Strengths:
• First Mover Advantage• Large Film Distribution network• Convenient locations of Cinemas
Opportunities:
• Increasing demand in Tier 2 & 3 cities• Increase in urban movie goers population • Tie-ups for enhanced entertainment experience• Franchising and Distribution• Diversify film production business
Weaknesses:
• Conflicts with Distributors • Majorly stand alone properties and cinemas in malls
Threats:
• High dependency on Movie success• Distributors• Govt. Regulations• Competitors (Inox, Adlabs etc)• Alternate mediums like DTH, DVDs etc.
Miles to go before I sleep…………
• Attaining the leadership position again by aggressive expansion
• Complete lifestyle entertainment provider
• 250 screens by 2011
• Stepping up the distribution and production business
• Geographic expansion – going south
FUTURE PLANS
And….
The show must go on……
THANK YOU