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We Are Social's Guide to Social, Digital and Mobile in Nepal Dec 2011
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Transcript of We Are Social's Guide to Social, Digital and Mobile in Nepal Dec 2011
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NEPAL�SOCIAL, DIGITAL�AND MOBILE IN�
DECEMBER 2011 �we are social�
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we are social�
we are social
FOR MORE INFO ON THIS REPORT, PLEASE �CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
DJESKI�
HTTP://WEARESOCIAL.SG �
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we are social�
NEPAL�
1,296,600 �
11,056,830 �MOBILE SUBSCRIBERS�
1,072,900 �INTERNET USERS�
26,620,809 �TOTAL POPULATION�
INTERNET PENETRATION�
MOBILE PENETRATION�
4 %�
5 %�
42#%�
USERS ON TOP SOCIAL NETWORK� SOCIAL NETWORK PENETRATION�
4 %�
5 %�
URBAN�
17% � 83%�
RURAL �
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; �LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011 �
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we are social�
11% �RECENT REPORTS SUGGEST INTERNET�
PENETRATION IN NEPAL HAS RISEN TO ALMOST�
SOURCE: MYREPUBLICA.COM �
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we are social�
98%�OF NEPAL’S INTERNET USE COMES�
FROM MOBILE (GPRS) CONNECTIONS �
REPORTS INDICATE THAT�
SOURCE: MYREPUBLICA.COM �
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we are social� SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �
FACEBOOK DEMOGRAPHICS IN NEPAL �
MALE:�69%�
FEMALE:�31%�
18-24:�45%�
13-17:�18%�
25-34:�27%�
35--44:�7%�
45-54:�2%�
55-64:�1%�
65+:�1%�
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SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011 �we are social�
# � BRAND PAGE � LIKES� GROWTH �1 � ACETRAVELS.COM � 137,204 � 5.04%�2 � NCELL � 111,442 � 7.36%�3 � EVEREST SKYDIVE � 2,865 � 1.61%�4 � EXPLORE HIMALAYA TRAVEL ADVENTURE � 1,686 � 1.69%�5 � KHAJURICO NEPAL � 38 � 0.00%�
TOP FACEBOOK PAGES IN NEPAL �
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we are social�
MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG �
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we are social�
SIMON KEMP �MANAGING DIRECTOR �
@ESKIMON�[email protected] �
HTTP://WEARESOCIAL.SG �
LAM CAI YU�ACCOUNT EXECUTIVE �@HICAIS�[email protected] �HTTP://WEARESOCIAL.SG �