Pitch Deck: General Guidelines

Socials Broader Business Impact: Realizing Value Across Your Organization

#SFsummit#SFsummitMeet the Panelists

Joe NolanExecutive Dir. of Social MediaBeachbody@josephjnolan

Tammy GordonVP, StudiosAARP@tammyWill McInnesCMOBrandwatch@willmcinnesYOUR HOST TODAY:2

#SFsummit#SFsummitSocial's Broader Business ImpactWill McInnesBrandwatch

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What lies ahead?

#SFsummit#SFsummitProud, long-standing partners with Spredfast and happy to be here with so many friends and clients in the room.

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#SFsummit#SFsummitHow do we think about business value created through and with social?Social media ROI is something of a holy grail a dragon we have still yet to slay.But perhaps we are looking in the wrong places?Back in XXXX I used to run a group called MeasurementCamp. Unfortunate name after the film XXXX.

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#SFsummit#SFsummitInstead weve allowed us to be guilty of this kind of silliness as a community.And yes, I know some of you are now feeling panicky about my battery levels at the time of this screenshot.

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#SFsummit#SFsummitObviously, Im not going to stoop that low in front of a sophisticated crowd like you :-)

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#SFsummit#SFsummitCredit to GartnerIs it all over?Or is it just beginning?Think about other industries, technologies, media that went through this lifecycle.Where are we? Put forward my view just moving through the trough of D.8

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Social recommendations induced an average of 26 percent of purchases across all product categories

#SFsummit#SFsummitWhat we are really seeing, though, is very credible research being published now on the value of social media in business.examined the purchase decisions of 20,000 European consumers, across 30 product areas and more than 100 brands, in 2013 and 2014. Respondents were asked how significantly social media influenced their decision journeys and about instances when they themselves recommended products

Social recommendations induced an average of 26 percent of purchases across all product categories, according to our data

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Simple Idea #1As social moves from a silo to being better through its connection to everything else in an organisation, so does social data.

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CENTRALIZEDDISTRIBUTEDCOORDINATEDMULTIPLE HUB & SPOKEHOLISTICCREDIT:ALTIMETERGROUP

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Simple Idea #2That getting an edge matters. And the best way to get an edge with social intelligence is to blend the data.

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This is the title only slide, useful if you have photos / videos to add.13

#SFsummit#SFsummitConsumer insights for R&D and marketing

#SFsummit#SFsummitDriving B2B sales to be more targeted

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#SFsummit#SFsummitCX - Small data not millions of customers the 1,500 who were actually talking about test driving their cars15

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1. Fresh2. Fast3. Broad4. UnpromptedAnd finally.

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5. Social + Other data = Dragon Slaying

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Joe NolanBeachbody

18Social'sBroaderBusinessImpact

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19About

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#SFsummit#SFsummit213 Step Process

#SFsummit#SFsummit22Core Objectives

#SFsummit#SFsummitSocial Routine

#SFsummit#SFsummit24ROUTINE: Goals social 360

#SFsummit#SFsummit25ROUTINE: Equipment

#SFsummit#SFsummit26ROUTINE: Plan

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Were Listening

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#SFsummit#SFsummit28Social + Content

#SFsummit#SFsummit29Social + TV

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30Social + Content

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31Social on Demand

#SFsummit#SFsummitSocial'sBroaderBusinessImpactTammy GordanAARP32

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Were Listening

33Successful social is not about having a social media department, its about taking the principles of social and expanding them across your organization.

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Brand Voice & Awareness

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Content Creation

#SFsummit#SFsummitAdvocacy

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#SFsummit#SFsummitGenerating Earned Media

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#SFsummit#SFsummitDuring a recent Membership campaign, we received hundreds of comments from current members about our bag. We were able to quantify for the membership team the sentiment and trends within these complaints, and pass along the members names so our team could rectify the situation with the bags.

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Follow Us at #AARPSocial and @AARPTammy Gordon@Tammy

#SFsummit#SFsummitQ&A TimeTammy GordonAARP@tammyWill McInnesBrandwatch@willmcinnesJoe NolanBeachbody@joesphjnolan

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