We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012)
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Transcript of We Are Social’s Guide to Social, Digital and Mobile in Cambodia (2nd Edition, Oct 2012)
FOR FURTHER INFORMATION AND OTHER REPORTS IN THE #SDMW SERIES, PLEASE �
CONTACT SIMON KEMP AT WE ARE SOCIAL:�
@WEARESOCIALSG �
+65 9146 5356 �
WEARESOCIAL.SG �
3 �
14,953,000 �
2,466,305 �
690,520 �
19,642,563 �
TOTAL POPULATION�
INTERNET USERS�
USERS ON TOP SOCIAL NETWORK�
MOBILE SUBSCRIBERS�
CAMBODIA�OCT�2012 �
URBAN�
INTERNET PENETRATION�
SOCIAL NETWORKING PENETRATION�
MOBILE PENETRATION�
RURAL �
20%�
131%�
16% �
80%�
5%�
COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);
URBANISATION: UN (2011); INTERNET: MINISTRY OF POST & TELECOMMUNICATIONS (MAR 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: MINISTRY OF POST & TELECOMMUNICATIONS (JUNE 2012) � 3 �
14,953,000 �CURRENT POPULATION OF CAMBODIA: �
SOURCE: THE US CENSUS BUREAU (OCT 2012) � 4 �
1.7%�
ANNUAL GROWTH RATE OF�CAMBODIA’S POPULATION:�
SOURCE: THE US CENSUS BUREAU (OCT 2012) � 5 �
64%�OF CAMBODIA’S POPULATION�
IS UNDER THE AGE OF 30 �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 6 �
32%�OF CAMBODIA’S POPULATION�
IS BELOW THE AGE OF 15 �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 7 �
(! )!ONE THIRD OF CAMBODIA’S POPULATION IS STILL A CHILD �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) � 8 �
80%�OF CAMBODIA’S POPULATION�
LIVES IN RURAL AREAS �
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) � 9 �
2,466,305 �NUMBER OF INTERNET USERS IN CAMBODIA:�
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 10 �
16% �
INTERNET PENETRATION�IN CAMBODIA: �
SOURCES: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) AND THE US CENSUS BUREAU (OCT 2012) � 11 �
2,136,625 �
NEW INTERNET USERS �IN CAMBODIA IN 2012: �
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 12�
548%�
GROWTH IN INTERNET� USERS IN CAMBODIA IN 2012: �
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 13�
SEVEN�NEW INTERNET SERVICE �
PROVIDERS IN CAMBODIA �
IN 2011, THERE WERE �
SOURCE: PEOPLE’S DAILY ONLINE (APR 2012) � 14�
1%�OF CAMBODIANS OWN AN�INTERNET SUBSCRIPTION�
HOWEVER, BARELY �
SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) � 15 �
304 �
NUMBER OF INTERNET �CAFÉS IN CAMBODIA: �
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 16 �
33%�
GROWTH IN WEBCAFÉS�IN CAMBODIA IN 2012: �
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 17 �
690,520 �
NUMBER OF SOCIAL MEDIA�USERS IN CAMBODIA: �
SOURCE: FACEBOOK AD PLANNER (OCT 2012) � 18�
5%�SOCIAL MEDIA PENETRATION IN CAMBODIA:�
SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) AND FACEBOOK AD PLANNER (OCT 2012) � 19 �
41%�
GROWTH IN FACEBOOK USERS IN�CAMBODIA IN THE PAST 6 MONTHS: �
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 20 �
1,100�PEOPLE IN CAMBODIA�
JOIN FACEBOOK EVERY DAY �
ON AVERAGE, MORE THAN �
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 21�
THAT’S A NEW FACEBOOK�USER EVERY 2 MINUTES�
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 22 �
(! )!
SOURCE: FACEBOOK AD MANAGER (ACCESSED SEP 2012) �
FACEBOOK IN CAMBODIA�OCT�2012 �
13-17�15% �
18-24�50%�
25-34 �28%�
35-44: 4%�
45-54: 1%�
55-64: 1%�
65+: 1%�
23 �
MALE �61% �
FEMALE �39%�
SOURCE: SOCIALBAKERS (SEP 2012) �
TOP FACEBOOK PAGES IN CAMBODIA�OCT�2012 �
24�
# � FACEBOOK PAGE � ‘LIKES’�
01 � LITTLE FASHION� 226,963 �
02 � K TOP � 65,297 �
03 � SMART MOBILE (CAMBODIA) FAN PAGE � 48,657 �
04� SINGTECH CAMBODIA� 44,086 �
05 � VESPA CAMBODIA� 16,658 �
4 TIMES �AS MANY CAMBODIAN FACEBOOK USERS HAVE LIKED
A BRAND PAGE IN 2012 COMPARED TO LAST YEAR �
SOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) � 25 �
16,000 �
REGISTERED MEMBERS ON ANGKORONE, ALEXA’S�TOP-RANKED GLOBAL KHMER COMMUNITY: �
SOURCE: ALEXA (2012) � 26 �
SOURCE: THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012) � 27�
19,642,563 �MOBILE SUBSCRIBERS IN CAMBODIA: �
1.3 �MOBILE SUBSCRIPTIONS�
ON AVERAGE, EVERYONE �IN CAMBODIA HAS �
SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) � 28 �
PENETRATION OF MOBILE SERVICES�
CAMBODIA IS ‘MOSTLY MOBILE’�
SOURCE: BASED ON DATA FROM THE MINISTRY OF POSTS & TELECOMMUNICATIONS OF CAMBODIA (JUNE 2012), AS CITED IN THE PHNOM PENH POST (AUG 2012) � 29 �
PENETRATION OF FIXED-LINE SERVICES�
131%� 4%�VS�
CAMBODIA WAS THE FIRST COUNTRY IN THE WORLD WITH MORE MOBILE PHONES THAN FIXED-LINE PHONES�
SOURCE: CAMBODIA CENTRE FOR HUMAN RIGHTS (JUL 2012) � 30 �
31%�
GROWTH IN MOBILE SUBSCRIBERS�IN CAMBODIA IN THE FIRST HALF OF 2012:�
SOURCE: BASED ON DATA FROM THE MINISTRY OF POST & TELECOMMUNICATIONS OF CAMBODIA (MAY 2012) � 31�
3,248,000 �
NUMBER OF 3G SUBSCRIBERS�IN CAMBODIA IN EARLY 2012: �
SOURCE: BUSINESS MONITOR INTERNATIONAL (Q4 2012) � 32 �
16.5%�OF CAMBODIA’S �
MOBILE SUBSCRIBERS�
THAT ACCOUNTS FOR �
SOURCE: BASED ON DATA FROM BUSINESS MONITOR INTERNATIONAL (Q4 2012) � 33 �
23%�OF CAMBODIA’S �
INTERNET ACTIVITY �
MOBILE ACCOUNTS FOR �
SOURCE: PINGDOM (OCT 2012) � 34 �
8 �
NUMBER OF MOBILE �NETWORK OPERATORS IN CAMBODIA: �
SOURCE: INVEST IN CAMBODIA (Q4 2011) � 35 �
70%�OF SMARTPHONES SOLD IN CAMBODIA IN�
Q1 2012 HAD ADVANCED CAMERA FEATURES �
SOURCE: GFK (ARP 2012) � 36 �
THAT’S DOUBLE THE SOUTH-�EAST ASIAN AVERAGE �
SOURCE: GFK (ARP 2012) � 37�
(! )!
US$18 �
PRICE OF A BASIC NOKIA�HANDSET IN CAMBODIA: �
SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) � 38 �
IT’S NOT UNCOMMON FOR �PEOPLE IN CAMBODIA TO�OWN 3 MOBILE PHONES �
SOURCE: WORLD VISION UK, AS CITED IN FRONT LINE SMS (JUL 2012) � 39 �
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GET MORE #SDMW REPORTS AT WEARESOCIAL.SG �
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.�
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,�AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.�
WE’RE ALREADY HELPING MANY OF THE WORLD’S �TOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,
DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON. �
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU�TOO, CALL SIMON KEMP ON +65 9146 5356, OR �
EMAIL US AT [email protected].�
FIND OUT MORE AT WEARESOCIAL.SG.�