We are - CardConnect · to ease and inspire potential and current customers CardConnect Branding...
Transcript of We are - CardConnect · to ease and inspire potential and current customers CardConnect Branding...
We are
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Visual Identity
CardConnect Branding Guidelines | 01
Less is more.Our visual identity simplifies the technical worldof payments and facilitates sales through light-hearted graphics and minimalistic design.
EncouragingOur communications are intendedto ease and inspire potentialand current customers
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Tone of Voice
DependableWith our patented security technology at hand, it is always critical to ensure readers about what sets us apart
CompassionateOur reliable CardConnect team isdedicated to serving our customer base and will always be an importantmarketing piece
Culture
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Let’s createsomething great.Our people make us. We nurture our environment to ensure our team members receive the encouragement they need to continue pushing the boundaries of our industry. Everyone has a voice, and deserves to use it.
Our Logo
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Confident, modern, professional; our logo is not intended to be overbearing, it simply supports the great products and people that make up the company.
Approved Usage
0201 03
0504 06
Mono01Inverted02Pastel03Grey Blend04Graphic Overlay05Photo Overlay06
ÀÁÂÃABCDEFGHIJKLMNOPQRSPORTTUVWXYZàáâãäåabcdefghijklmnopqrstuvwxyz1234567890@£©®¼½¾!”#:;/%&)(*_+
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Typography Capable of being both conservative and fun at the same time, Mark Pro is a modern and tech-savvy font that connects all of our sales channels.
Mark Pro comes in the following weights:
HairlineHairline ItalicThinThin ItalicExtra LightExtra Light ItalicLightLight ItalicBookBook ItalicRegularRegular ItalicMediumMedium ItalicBoldBold ItalicHeavyHeavy ItalicBlackBlack Italic
Color Palette There are just too many options in this life to settle on one thing. Blue is our lead color, but that’s not where this party ends. Colatteral design is a fun and creative process at CardConnect, due to our extended palette.
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Primary Colors
RGB (5, 64, 98)
CMYK % (95, 35, 0, 62)
Hex #054062
RGB (14, 181, 195)
CMYK % (93, 7, 0, 24)
Hex #0eb5c3
RGB (68, 83, 112)
CMYK % (39, 26, 0, 56)
Hex #445370
RGB (39, 39, 41)
CMYK % (5, 5, 0, 84)
Hex #272729
Greys
RGB (76, 81, 86)
CMYK % (12, 6 0, 66)
Hex #4c5156
RGB (100, 108, 113)
CMYK % (12, 4, 0, 56)
Hex #646c71
RGB (160, 138, 203)
CMYK % (21, 32, 0, 20)
Hex #a08acb
RGB (168, 178, 198)
CMYK % (15, 10, 0, 22)
Hex #a8b2c6
RGB (239, 240, 244)
CMYK % (2, 2, 0, 4)
Hex #eff0f4
RGB (248, 146, 161)
CMYK % (0, 41, 35, 3)
Hex #f892a1
RGB (248, 159, 78)
CMYK % (0, 36, 69, 3)
Hex #f89f4e
RGB (248, 117, 167)
CMYK % (0, 29, 33, 3)
Hex #f8b1a7
Additional Colors
Photography
CardConnect Branding Guidelines | 08
Nothing ties a marketing piece together like a good photograph. While unedited imagery is used, we try to take our photos one step further. We prefer to convert images to B&W at a lowered opacity, and overlay them with one solid color from our palette. We will sometimes add subtle thumbprint line art for texture as well.
Intended Usage Business Professional01Product02SMB Environment03HQ04
01 02
0403
Patterns
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Intended Usage Our thumbprint pattern adds an element of texture to pieces needing just a bit extra. It is in stroke form and should be used as a subtle overlay, with low opacity.
Documentation
Welcome to our team.
Email Callout
S I G N U P T O D AY
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