We are all media companies now! Engaging consumers through entertainment

It is all about

Online Experience

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Entertain

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Why community matters ? The Numbers

•  Member communities reach more internet users (66.8%) than email (65.1%)*

•  By 2010 over 60% of Fortune 1000 companies will have some form of online community deployed for CRM purposes **

•  Fastest growing sector for Internet use is communities (5.4% in a year)

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Consumer who “belong” also “create”

Source: Delloite

They help you -businesses- reach your goals

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They help you become CREDIBLE

Source: Delloite

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Source: The global social Media Checkup- Burson Marsteller

Companies understood it…

Well, kind of…

“By 2010 more than half of companies that have established an online community will fail to manage it as an agent of change, ultimately eroding customer value”

Gartner Group

Why?

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3 types of media

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3 types of media: Evolution

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What if Philips worked like Universal Studios ?

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1- Analysis: Where people talk, and what they talk about?

3- Multi-channel content

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Product selector

Corporate site

Relevant social media

What if Red Bull does do drinks anymore?

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1- Analysis of 3 key brand elements

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People are engaged

RedBull is engaged

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New Business opportunities

Is this just for large corporations, with a lot of marketing money?

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Content is king All about entertainment Be a story teller ..and don’t forget:

Thank you !

gilles@dg2all.com @domartini

Credits

•  Slide 2, 8 – 12: Chess Media Group

•  Slide 18 - 21 & 23: Jack Morton Worldwide

•  Slide 28 – 33: Philips

•  Slide 39: Red Bull

•  All documents are in the public domain