Future Media Now
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Transcript of Future Media Now
The Future of Media NOW
BUILDING A PROFITABLE ONLINE BUSINESS
A Technology Partner for small/medium online media companies
Technology & Digital Media
Question:Question:How to become PROFITABLE in this new How to become PROFITABLE in this new world, where technology and journalism world, where technology and journalism are inseparably intertwined.are inseparably intertwined.
It is not a choice, but a SURVIVAL question It is not a choice, but a SURVIVAL question for most small & medium media for most small & medium media
companies. companies.
Technology & Media
CHALLEGES FOR SMALL/MEDIUM SIZE COMPANIES:CHALLEGES FOR SMALL/MEDIUM SIZE COMPANIES:
No successful business model No successful business model (Subscription vs. Free Access)(Subscription vs. Free Access)
No budget for technology investmentNo budget for technology investment
Not enough technology utilizationNot enough technology utilization
Not enough online advertisement dollars Not enough online advertisement dollars
Globalization Globalization
When Will ALL Media Be Digital
Technology & MediaLimited Window of Opportunity
THRIVING ONLINE…THRIVING ONLINE…
… …FAILUREFAILURE
A New Way of Conducting Business
It is nearly impossible for a small media company to survive It is nearly impossible for a small media company to survive alone…alone…
…Be part of the CLOUD
Needs new model of business utilizing available technologies…
The Cloud
The CLOUD is a new business concept, where The CLOUD is a new business concept, where small media companies join together under the small media companies join together under the CLOUD for collective actions in order to address CLOUD for collective actions in order to address
shared problems and support each other.shared problems and support each other.
Innovative BusinessPartnership makes the CLOUD a successful business
model…
Build innovative Build innovative applications that applications that combine journalism combine journalism and technology.and technology.
Helping Helping small/medium media small/medium media companies use companies use technology to create technology to create a profitable business a profitable business online.online.
New Way of Conducting Business
We are a TECHNOLOGY PARTNER…
…Revenue Sharing & Member Owned
The Media Cloud
Presentation
CommunityPlatform
Data Mining
Analytics AdvertisementSystem
DATABASE
Presentation
Capturing what is special about the online medium
Smart Personalization Publishing on new
mediums, smart phones, e-book readers, etc
Allowing outside developers to utilize content through API's
Smart AnalyticMeasurement of progress…
…better user engagement
Community Platform
““We have to realize that We have to realize that The TimesThe Times isn't something isn't something we produce only for our readers but with our we produce only for our readers but with our readers.” readers.” Gerry Marzorati, the editor of the Times MagazineGerry Marzorati, the editor of the Times Magazine
The community platform is a richer, more The community platform is a richer, more collaborative, collaborative, more social interactive that fosters a vibrant more social interactive that fosters a vibrant community. community.
Advertisement System
Targeted Marketing Diverse Market Economies of Scale
Data Mining
Searching archives & related content
Sentiment analysis News becomes well
structured knowledge