WDD Campaign Book

8/3/2019 WDD Campaign Book

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Get inspired!

Campaign book


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Get Inspired!

The World Diabetes Day Campaign Book

I look forward to your continued support to take

World Diabetes Day to the next level. No matter

where you are, its your efforts and your hard work

that make World Diabetes Day a truly global,

grassroots campaign. Because of you and theevents you organize, diabetes is put in the

international spotlight. Therefore I count on you to

have a positive impact - not only on the lives of

people with diabetes, but those who are at risk of

developing the disease. We are united for diabetes,

were in this together.

Jean Claude Mbanya

President of the IDF


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Table of Contents

Get Inspired! .............................................................................................. 1The World Diabetes Day Campaign Book .................................................... 1Table of Contents ........................................................................................ 2Introduction ............................................................................................... 3Calls to Action and Activities ...................................................................... 6

Blue Monument and Exercise Challenge ......................................................... 7Physical Activity ........................................................................................11Online Blue Circle Test ...............................................................................15Offline Blue Circle Test ...............................................................................18Human Blue Circles ....................................................................................20Dress in Blue ............................................................................................23WDD Online Campaign ...............................................................................26Promote the diabetes symbol ......................................................................29WDD social media: Facebook ......................................................................32WDD social media: Twitter ..........................................................................35Individual Action........................................................................................37

Resources ................................................................................................. 39Get inspired! A Look at Past WDD Events Organized by the Global Diabetes

Community ...............................................................................................40WDD and Diabetes Facts ............................................................................43WDD Lighting Guide ...................................................................................50WDD Media Relations Guidelines ..................................................................64WDD Social Media......................................................................................95Using the Blue Circle Test in WDD Events .....................................................96WDD Posters: Usage, Reproduction and Translation .......................................99Virtual Museum: How to Upload Images ..................................................... 102WDD Logo Usage Guidelines ..................................................................... 106

Join the campaign .................................................................................. 106

WDD Merchandize ................................................................................... 107Ordering WDD Promotional Materials ......................................................... 109WDD Material Request Form ..................................................................... 110


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IntroductionBlue Monument and Exercise Challenge

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Introduction


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Every year on November 14, World Diabetes Day unites the global diabetes

community to produce a powerful voice for diabetes awareness and advocacy,

engaging individuals and communities to bring the diabetes epidemic into the publicspotlight. The campaign is a truly global celebration that brings together millions of

people in over 160 countries to raise awareness of diabetes and advocate for

improved diabetes care and prevention.

2010 marks the second year of the five-year focus on 'Diabetes education and

prevention.In 2009, the campaign called on all those responsible for diabetes care

to understand diabetes and know the warning signs and risk factors. This year we

are going a step further by calling on the global diabetes community, other

concerned individuals, and the general public to take active control of their health

and wellbeing.

The success of the campaign is built on the dedicated grassroots efforts of diabetes

representative organizations, healthcare professionals, healthcare authorities,

industry partners, and individuals who want to make a difference. No matter how

small, every contribution makes a difference in the fight against the diabetes

epidemic that currently affects over 300 million people around the world.

What can you do to mark World Diabetes Day?

Youll find the answer in this user-friendly reference guide that weve compiled to

inspire and engage, and facilitate a unified global campaign across all regions and

countries. The guide will help you with the planning, promotion and execution of

your WDD activity.

The document consists of three sections: Introduction, WDD activities, and WDD

resources.

The activity section includes different WDD activities that can be organized to suit

different target groups. Each activity includes a description, a check-list,

suggestions on how to promote your event locally, how IDF can help promote your

activity, which WDD materials are available to help you organize your event, and

how you can share your success with others.

The resources section includes a selection of documents with information that has

been developed to help you organize a WDD event: from key facts about the

campaign, media guidelines, and campaign tools, to how to order WDD materials

and merchandize, and how to use the Virtual Museum.

If you require any additional information or have any questions or comments about

the information included in this document, please contact the WDD team at

[email protected].
mailto:[email protected]:[email protected]:[email protected]


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We wish you a very successful WDD 2010 campaign!

Together we can make a difference.

The WDD team


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Calls to Action and ActivitiesBlue Monument and Exercise Challenge

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Calls to Action andActivities


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Blue Monument and Exercise Challenge

Description

A great way of raising awareness of diabetes

and World Diabetes Day your village, town or

city is by lighting iconic buildings and sites in

the colour of the blue circle, the global symbol

for diabetes, the central component of the

World Diabetes Day campaign logo. The logo

can also be projected onto the building.

A key aspect of the Monument Challenge this

year is strengthening the link of the blue

lightings with diabetes and World Diabetes Day, and using this platform to

communicate the campaign key messages to the general public and media. We are

encouraging the organization of physical activity events in conjunction with the blue

lighting of iconic monuments and buildings. The lightings offer the perfect scenario

to organize activities which promote physical activity for example a walk, an

aerobics workout, or dancing to encourage people with diabetes, those at risk,

and the general public to take control of diabetes and their health, and convey apositive and empowering message. To highlight the benefits of physical activity in

managing diabetes, people with diabetes could measure their blood glucose before

and after the exercise.

The blue lightings and exercise challenge are a perfect opportunity to involve local

authorities, celebrities, and the media. A ceremony could be organized around the

activity, and local authorities or celebrities could be invited to speak and share their

personal experiences with the public.

We recommend programming the lightings on the evening of November 13; thisway the media will be able to have images of the lightings for use in WDD-related

stories printed or broadcast on November 14.

Checklist

Identify the building or monument to be lit in blue and contact the peopleresponsible for the building to request the lighting. See our WDD lighting

guide for more details.

Identify an area near the building where the exercise event could take place.


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See the section on physical activity events and blood glucose testing formore information on how to organize the exercise activity.

Identify technical requirements for your event lighting equipment,audiovisual requirements, etc. You may also require a stage.

Identify who is going to participate in the lighting ceremony and sendinvitations.

Identify with the local authorities (e.g. police) what permits are required,and consider safety issues.

Identify a professional photographer or someone within your organizationthat could take pictures of the lighting. Be aware that night shots require

special equipment and skills.

Consider a registration area for those who wish to participate in theexercise/blood glucose test event.

Order WDD promotional items from the IDF Online Shop.

How can I promote my event locally?

Prior to the lighting, contact local media and let them know about the event, what

is happening and why, and who will be attending (local authorities and/or

celebrities). Prepare a press release for local, and national media. Send media and

photo call alerts.

Promote the event on local websites, and in local community centres, health

centres, pharmacies, etc.

An example of a press release and tips on how to contact local media can be found

in the Resources Section.

If you have a website or webpage, create a WDD section where you can include

news updates and information about the event.

How can IDF support my event?

If you secure a lighting, please communicate it to the IDF Executive Office

[email protected]. Lightings will be promoted in the IDF newsletter and on

social media like Twitter and Facebook. All lightings are listed on the WDD

website, and displayed on a Google map with an image of the monument or

building. Lightings are also displayed in the WDD online events calendar.
mailto:[email protected]:[email protected]:[email protected]


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See appendix for more information on the WDD website, events calendar and

virtual museum.

What WDD materials can I use in my event?

WDD posters (general public, people at high risk, people with diabetes,decision-makers) and leaflets.

WDD merchandising items: pins, stickers, flags, waist measuring tape. Campaign videos and audio podcasts. Online platforms: WDD website, virtual museum, social networks Web banners (e.g. virtual candle) to include on your website, blog or

Facebook page.

Share the success of your event with others

1. Include a report of your event in the WDD section of your website and senda copy to the IDF Executive Office.

2. If you havehigh quality photos of the building and monuments lit up in bluethe same day of your event please send them as soon as practical to the IDF

Executive Office as global media contacts might request images. Photos can

also be included in the virtual museum or uploaded in the WDD group on

Flickr.

3. Share video footage of your event with the diabetes community through theWorld Diabetes Day YouTube channel.

4. Share photos and key achievements with members of your organization,authorities and celebrities that were involved in the day. Thank them and

invite them to take part next year.


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See also:

Physical Activity Section WDD Lighting Guide WDD Media Relations Guidelines WDD Logo Usage Guidelines WDD in the Social Media: Facebook WDD in the Social Media: Twitter


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Calls to Action and ActivitiesPhysical Activity

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Physical Activity

Description

In 2010 we want to highlight the

importance of physical activity in the

prevention of diabetes and diabetes

complications. We are encouraging the

organization of exercise events in

conjunction with the lighting in blue of

iconic monuments and buildings, or as aseparate event. Types of activities that

could be organized include walks, cycle

rides, aerobic workouts, hula hooping, and dancing. It is important to choose a

physical activity that is appropriate for those that will be attending your event.

Local sports clubs could also be invited to participate.

A ceremony could be organized to open and/or close the event, providing the

opportunity to engage with the participants and communicate the key messages of

the World Diabetes Day campaign, facts on diabetes management and prevention,

and the benefits of a healthy lifestyle. Invite local authorities and/or celebrities totake part, and give them the opportunity to share their personal experiences with

those attending.

Blood Glucose Test: In order to convey the benefits of physical activity in the

management of diabetes, we encourage you to invite people with diabetes

participating in your activity to measure their blood glucose before and after the

exercise session. To ensure the availability of blood glucose meters for everyone,

you can invite pharmaceutical companies to sponsor your event and provide them.

Participants should register before the event and take note of their test results.

Make sure to collect the results so that you can communicate and share the

information with all participants and the media. For information on how to organize

a registration system and collect results, as well as facts and tips on diabetes and

exercise, go to the resource section of this guide.

For the general public, WDD blue measuring tapes could be distributed to highlight

the link between waist circumference and the risk of type 2 diabetes.

Checklist

Map the route or location where the activity will take place.


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Talk to your local authorities (e.g. police) to check if a permit is needed. Offer the possibility to register before the event (e.g. at your office and/or

online) and arrange a registration area where the event is taking place.

Consider safety issues and take the weather conditions into consideration. Identify technical requirements for your event lighting, audiovisual

requirements. You may also require a stage.

Contact producers of blood glucose meters and invite them to support yourevent. Explain their involvement in the mass glucose test.

Collect diabetes facts and key messages on diabetes and exercise to beincluded in the speeches. See the resource section for this information.

If you arrange any speeches from local authorities or celebrities, suggest tothem to include a mention of their personal experiences and the importance

of conducting a healthy lifestyle.

If no authorities are attending your event, you could request a message ofsupport from them that could be read during the ceremony.

Identify a professional photographer or someone within your organizationthat could take pictures.

Order WDD promotional items from the IDF Online Shop.


Prior to your sports event, contact local media and let them know about the event,

why its being organized and who will be attending. Prepare a press release for

local and national media. Send media and photo call alerts.

Promote the event on local websites, in local community centres, health centres,

and sports clubs.

An example of a press release and tips on how to contact local media can be found

in the resources section.

Create a WDD section on your website where you can include updates and

information about the event.


Please include information of your event in the WDD events calendar. Local

media may check the calendar for information about what is happening on World


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Diabetes Day in their area. Some events may be also highlighted in the WDD

newsletter and in WDD social media.

See resources section for more information on the WDD website and in the online

events calendar.

What WDD materials can I use in my event?

WDD posters (people with diabetes, general public and people at risk,government and decision-makers, parent) and leaflets.

WDD merchandising items: pins, stickers, flags, measuring tapes. Campaign videos and audio podcasts. Online platforms: WDD website, virtual museum, social networks. Web banners (e.g. virtual candle) to include on your website, blog or

Facebook page.


1. Include a report of your event in the WDD section of your website and senda copy to the IDF Executive Office.

2. If you havehigh-quality photos of the building and monuments lit in blue onthe same day of your event, please send them as soon as possible to the

IDF Executive Office as global media contacts might request images that

same day. Photos can also be included in the virtual museum or uploaded

in the WDD group in Flickr.

3. Share video footage of your event with the diabetes community through theWorld Diabetes Day YouTube Channel.

4. Share photos and key achievements with members of your organization,authorities and celebrities that were involved in the event. Thank them and

invite them to take part next year.


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See also:

Monument Challenge WDD Messages and Diabetes Facts WDD Media Relations Guidelines WDD Logo Guidelines WDD in the Social Media: Facebook WDD in the Social Media: Twitter WDD Virtual Museum Usage Guidelines

WDD Merchandize


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Calls to Action and ActivitiesOnline Blue Circle Test

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Online Blue Circle Test

Description

This year the WDD campaign is launching a new initiative that will allow people

around the world to learn if they are at risk of type 2 diabetes, and start taking

control of their lifestyle. The "Blue Circle Test" consists of an online and offline

component.

The online version is an interactive test that showcases the risk factors of type 2

diabetes and displays the positive actions that can be taken to reduce a persons

risk. Users are confronted with one or more fictitious characters at high risk ofdeveloping type 2 diabetes. The aim is to reduce a character's risk by eliminating


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risk factors and adding positive actions. With each action, the user will be informed

in an informal way on the hows and whys.

The online Blue Circle Test will be available atwww.worlddiabetesday.org.

Organizations and individuals will be encouraged to include the Blue Circle Test on

their websites or webpages, or to promote the test by linking to it.The online

version can also be part of a WDD event encouraging people to take the test and

learn about the risks of developing type 2 diabetes.

Checklist

Arrange for the online Blue Circle Test to be included on yourwebsitePromote the test among your users/members

Include promotional banners of the test on your homepage If the test is going to be promoted at a WDD event, arrange to have a

computer and electricity supply.Before making the online test available for

people at an event and, in case there are any questions, become familiar

with the test and the different options.


If you include the online blue circle test on your website, contact healthprofessionals, health and lifestyle websites and local media explaining what

the aim of the test is. Ask for support to promote the test in order to raise

awareness of diabetes and encourage people at risk to take control of their

health.

How IDF can support my event?

IDF will launch the test onwww.worlddiabetesday.orgin the weeks precedingNovember 14, and will make the application available for download.

What WDD materials can I use?

Online Blue Circle Test WDD promotional banners Diabetes Facts WDD logo
http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/


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Share the success of my event with othersIDF will be registering the number of

times that the test is taken wherever the application is hosted, and displaying the

total on a web counter. We therefore encourage widespread promotion of the onlinetest.

Your success is our success.

See also:

Online Blue Circle Test WDD Media Relations Guidelines WDD Messages and Diabetes Facts


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Calls to Action and Activities/Offline Blue Circle Test

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Offline Blue Circle Test

Description

The offline version of the Blue Circle Test will consist of a special blue World

Diabetes Day measuring tape for use in World Diabetes Day grassroots activities all

over the world. The tape will include information on the links between waist

circumference and the risk of type 2 diabetes. We encourage all those organizing

WDD events to distribute the blue measuring tapes among participants. They can

also be used in popular activities like mass screenings. Organizations are also

encouraged to distribute the tapes among the general public in busy areas of the

city or town, raising awareness of diabetes and World Diabetes Day among all those

with little or no knowledge about the condition and the campaign. More informationon how to use the offline version of the Blue Circle Test and order the tape can be

found in the resource section of this guide.

Checklist

Identify activities at which the blue circle test could be distributed. Print and distribute instructions on how to use the blue circle test for those

distributing the measuring tapes.

If you are distributing the test in your town or city and this is not linked toany other WDD activity, check with your local authorities (eg. police) if any

permits are required. Choose an area where there is a constant flow of

people, eg. a shopping mall.

Order the blue circle test from IDF. See how to order WDD materials in theresource section


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Calls to Action and Activities/Offline Blue Circle Test

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Promote the event in local websites, local community centres, local healthcentres, pharmacies, etc.

Send a media alert to your local newspapers, TV channels and radio stationsexplaining what the test is about, and inviting the public to come and

measure their risk of diabetes.

How IDF can support my event?

IDF will be distributing a number of measuring tapes to its national member

associations and other organizations. Depending on the quantity requested, a feemay be charged to cover postage.


Blue Circle Test (Measuring Tape) WDD poster targeting the general public and people at risk of type 2

diabetes.

Other WDD merchandize eg. flags, pins and stickers with the WDD logo.

Share the success of my event with others

Why not track the number of people that received the measuring tape, measured

their waist, and were referred to their healthcare provider. This could provide a

good opportunity for engaging the media in communicating this information.

Dont forget to share the details of your event with IDF, as we are eager to receive

information about what is organized around the world for WDD. Send your

information and pictures [email protected].

See also:

WDD Media Relations Guidelines Using the offline Blue Circle Test in your WDD events Ordering WDD promotional materials
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Calls to Action and ActivitiesHuman Blue Circles

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Human Blue Circles

Description

The formation of human blue circles

is a simple activity with a great

visual impact that can be organized

as an individual activity or as part of

a bigger event. It can be organized

within a company, school, college,

university, with members of a localorganization, or just a group of

friends.

Human blue circles are a simple and

fun activity to organize in a school. To do so contact the school principle or nurse

and explain the meaning of World Diabetes Day and the blue circle, the importance

of diabetes prevention, and how organizing an activity like a human blue circle can

encourage children to be more active, while raising awareness of one of the most

common chronic conditions affecting children.

To organize a human blue circle in your workplace with your colleagues, contact

your HR department and explain how such an activity can raise awareness of

diabetes, and promote diabetes prevention and a healthy lifestyle among staff.

Colleagues could also receive blue measuring tapes to raise awareness of the link

between waist circumference and the risk of developing type 2 diabetes.

Checklist

Identify the location where the human blue circle will be formed. Check with local authorities (e.g. police) if a permit is required. Plan in advance the size of the circle and estimate the number of people

needed.

Print or obtain blue t-shirts, raincoats, balloons, or prepare pieces of bluecardboard that people can hold in the air. Blue umbrellas are an appropriate

choice if the weather conditions are a concern.

Order blue measuring tapes, blue circle stickers, and other WDD promotionalitems from the IDF Online Shop.


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Identify a professional photographer or someone within your organizationthat could take pictures. In order to capture the full visual impact of this

activity, it is recommended to take the pictures from a height (e.g. top of abuilding). You may need to hire a crane to get the best effect. If so, always

keep safety in mind.

Share information about the WDD theme with participants. Prepare someflyers with information.

Prepare a small speech with key points on WDD, and thank the participants.

How can I promote my event?

You can promote this activity on local community websites. If you are organizing a

human blue circle within your company, school or university, prepare posters and

leaflets with information about the activity (what, where and why) and the meaning

of the blue circle.


Please include information about your event in the WDD events calendar. Local

media may check the calendar for information about what is happening on World

Diabetes Day in their area. Some events are also mentioned in the WDD

newsletter, and in WDD social media (Twitter, Facebook).

See our resources section for more information about the WDD website and events

calendar.


Blue measuring tapes WDD posters (people with diabetes, general public and people at risk,

government and decision-makers, parent) and leaflets.

WDD merchandising items: pins, stickers, flags. Online platforms: WDD website, virtual museum, social networks Web banners (e.g. virtual candle) to include on your website, blog or

Facebook page.


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1. Include information on your website blog or social network group.2. Send images of your human blue circle with information on why it was

organized to local community websites, media and social networks.

3. If you havehigh quality photos of the human blue circle, please upload themto the WDD virtual museum or WDD group in Flickr.

4. If you have video footage of the day, you can share it with the diabetescommunity through the World Diabetes Day YouTube channel.

5. Share photos and key achievements with the participants and ask them totake part next year.

See also:

WDD Messages and Diabetes Facts How to order WDD Merchandize WDD Virtual Museum Usage Guidelines WDD Logo Guidelines WDD in the Social Media: Facebook WDD in the Social Media: Twitter


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Calls to Action and ActivitiesDress in Blue

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Dress in Blue

Description

Dressing in blue is a very popular activity which allows

individuals to participate in the WDD campaign by

themselves or as part of a group. Ask your friends and

family, and colleagues at work to also join in.

One key aspect of this activity is to highlight the meaning

of the blue colour and promote the blue circle, the global

symbol of diabetes and logo of the World Diabetes Day

campaign. You could do this by wearing the blue circle pin

or the sticker with blue circle.

Checklist

Send a message to your target group asking them to dress in blue onNovember 14. You could include information about WDD, the campaign

theme and key messages, and information about the blue circle, the symbol

of diabetes.

Identify a place to get together on November 14. This will provide theopportunity to meet, share stories and take photographs.

Order stickers with the blue circle and other WDD promotional items fromthe IDF Online Shop.

Take photographs on the day with the people participating in your event.You may also want to do a small speech about WDD.

How can I promote my event?

In the workplace: request support from your communications or PR department to

promote the event and encourage other staff to take part. You can also include

information on the office notice board, in the cafeteria, on the office intranet, or

bring it up at your staff meeting.

Schools, universities, social clubs and associations: create a promotional poster to

put on display online and offline; promote the activity among friends, fellow

students, and members through social networks.


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You can also send fun messages to your friends and family. Use the WDD logo and

WDD pictures from the Virtual Museum to prepare your messages.

Ask your Facebook friends and Twitter followers to dress in blue on November 14.


Download the WDD logo in over 60 different languages from the World Diabetes

Day website. Use the pictures available in the WDD Flickr group and create your

messages with information available on the website.

Dont forget to include the information in the WDD online events calendar, your

images in the Virtual Museum or WDD Flickr group, and your videos in the WorldDiabetes Day YouTube Channel.


WDD posters (people with diabetes, general public and people at risk,government and decision-makers, parents) and leaflets.

WDD merchandising items: pins, stickers, flags.

Online platforms: WDD website, virtual museum, social networks Web banners (e.g. virtual candle) to include on your website, blog or

Facebook page.


1. Include information in your website blog or social network group.2. Share images of you or your colleagues and friends dressed in blue within

your organization, on local community websites, media, social networks, and

friends and family.

3. Upload your photos in the WDD virtual museum or WDD group in Flickr.4. Upload videos in the WDD YouTube Channel.5. Share photos and key achievements with participants and ask them to take

part next year in this or other WDD activities.


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See also:

WDD Messages and Diabetes Facts WDD Merchandize WDD Virtual Museum Usage Guidelines WDD Logo Usage Guidelines WDD in the Social Media: Facebook WDD in the Social Media: Twitter


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Calls to Action and ActivitiesWDD Online Campaign

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WDD Online Campaign

Description

Promote the World Diabetes Day campaign

on your website, blog or forum by creating

a WDD section with information about

local events and other campaign

information. We have different online

elements which you can use to promote

World Diabetes Day.

You can:

Include the online Blue Circle Test and offer your visitors the chance to findout about the risk factors of type 2 diabetes and see what they can do to

reduce their risk.

Promote the campaign and our website by including links towww.worlddiabetesday.org, our newsletters and videos, and the virtual

museum. Encourage your contacts to take part in this years campaign by

including one of these elements in their websites and blogs.

Help promote the campaign by forwarding the WDD newsletter to yourcontacts or translating it into your local language.

World Diabetes Day banners are available in several formats and languages. The

banner rotation includes a countdown to World Diabetes Day, and a virtual candle.

The banners can be downloaded fromwww.worlddiabetesday.org.

A promotional video has been produced to launch the WDD campaign, and other

audiovisual material will be made available before November 14. View the material

atwww.worlddiabetesday.orgor in the WDD YouTube channel. Check the websiteregularly for updates.

Checklist

Visit the World Diabetes Day website to download the Blue Circle Test,banners, and other campaign elements.

Choose the campaign element you wish to include in your website, blog,forum or social network page.

Identify a suitable space to include those elements on your website.
http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/


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Promote WDD among your visitors and encourage other online contacts totake part in the 2010 campaign.

How to promote my page?

Send a message to your website contacts inviting them to visit your site, blog or

social network page, take the Blue Circle Test or light the virtual candle.

Link to other websites and social networks and invite them to include WDD banners

and/or the Blue Circle Test on their websites.

How IDF can support me?

Interested in including a banner on your website but its the wrong size? Want to

include the banner in your own language? The World Diabetes Day team is keen to

help you promote World Diabetes Day. If you have a special request, please contact

us [email protected].

If you wish to receive campaign information such as press releases, newsletters or

updates on the availability of campaign tools, send an email to the WDD media

team ([email protected]) and request to be included in our Bloggers Media List.


Blue Circle Test WDD Banners Virtual Candle WDD photographs WDD newsletter WDD campaign videos and podcasts WDD Leaflet WDD Posters WDD Logo available in over 60 languages

Share your success with others

The number of online banner views registered is very important for the success ofthe WDD online campaign. The World Diabetes Day team keeps track of all views
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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from websites that host a WDD banner, virtual candle and Blue Circle Test, making

your success our success.

See also:

WDD Virtual Museum Usage Guidelines WDD Logo Guidelines WDD in the Social Media: Facebook WDD in the Social Media: Twitter WDD key messages and diabetes facts


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Calls to Action and ActivitiesPromote the diabetes symbol

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Promote the diabetes symbol

Description

Promote the blue circle, the global symbol for diabetes, and/or

integrate the colour blue (pantone colour 279 or as near as

possible) into your local diabetes and WDD promotional materials,

activities, and communications. Make the blue circle and/or blue

colour a key component of your WDD activities. The circle

symbolizes the unity of the diabetes community in response to the diabetes

pandemic.

You can:

Download the World Diabetes Day logo - available in over 60 languages from www.worlddiabetesday.org.

Purchase the blue circle pin from the IDF online shop. Request blue circle stickers from [email protected]. See the Logo Guidelines for information on how the blue circle can be used

in promotional materials and activities.

Checklist

Identify elements where you could include the blue circle. Download the logo in your local language from the WDD website, or

translate it if your language is not available.

Order pins, stickers, and other promotional items from the IDF online shop. Prepare a short pitch about WDD and the blue circle for people that will be

raising awareness of the campaign in your area.

How can I promote the blue circle?

There are many ways you can promote the WDD logo for World Diabetes Day. It

can be incorporated into a variety of promotional elements - banners, t-shirts,

balloons - and included in online and print materials such as emails, letterheads,

and press releases.

The blue circle can also be promoted by local personalities such as professional

athletes, who can wear the symbol on their clothing or equipment. Ask a local
http://www.worlddiabetesday.org/mailto:[email protected]:[email protected]://www.worlddiabetesday.org/


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celebrity to wear the pin or contact your local TV channel and ask them if their

newsreaders could wear it.

How can IDF support me?

The WDD logo is available in over 60 languages. Visit the WDD website to see if

your language is available. If not, dont worry, just send the translation of the text

below to the WDD team and we will provide you will the logo in your language.

Text to be translated in your local language:

World Diabetes Day November 14

Send your request [email protected].

What IDF Materials can I use?

WDD Logo - visitwww.worlddiabetesday.orgto download the logo in yourlanguage.

WDD promotional items: pins, flags, candles, stickers, measuring tape. WDD posters and other material. WDD web banners.

Share your success with others

The WDD team is eager to receive examples of how the blue circle is used around

the world. All copies received will be included in our WDD archives.

Please send examples of any materials featuring the blue circle to:

International Diabetes Federation

Communications Unit

166 Chausse de la Hulpe

B-1170 Brussels

Belgium

Email:[email protected]
mailto:[email protected]:[email protected]:[email protected]://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/mailto:[email protected]:[email protected]:[email protected]:[email protected]://www.worlddiabetesday.org/mailto:[email protected]


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See also:

WDD Messages and Diabetes Facts WDD Logo Usage Guidelines WDD Materials Request Form WDD Merchandize


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Calls to Action and ActivitiesWDD social media: Facebook

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WDD social media: Facebook

Description

Promote the WDD campaign among your Facebook friends.

There are different ways you can join the WDD campaign

and help us raise awareness of diabetes and World Diabetes Day:

Include or link to the online Blue Circle Test. Change your profile picture to the WDD logo and ask all your friends to do

the same. You can share or tag the image with your friends. Ask your friends to join the WDD fans page, in the language of their choice

(English, French or Spanish).

Change your Facebook status to raise awareness of diabetes and ask yourfriends to do the same. You can use the WDD 2010 Slogan: World Diabetes

Day. Lets take control of Diabetes. Now.

Include a WDD Virtual Candle App on your Facebook page. Include WDD information, updates about the campaign, videos and photos. Translate the newsletter into your language and share it with your friends.

Checklist

Visit the WDD Facebook fan page or the WDD website to download the WDDLogo

Visit the WDD Facebook fan page to find the WDD Virtual Candle App.
http://www.gabrielamistralfoundation.org/web/images/facebook-1.jpg


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Check the WDD website regularly for the latest news about the campaign,promotional videos, and images of previous WDD campaigns that you can

share with your friends.

How to promote WDD in Facebook

Include or link to the online Blue Circle Test. Send a message to all your friends two weeks prior to November 14

informing them about World Diabetes Day and asking them to support the

campaign by doing one or all of the suggested actions explained above.

Change your photo profile two weeks prior to November 14; include theVirtual Candle App and WDD slogan on your status.

Send a reminder to all your friends one week prior to November 14. On November 14, send a message to all your contacts inviting them to light

the WDD virtual candle, visit the WDD Virtual Museum and post a message

of support to WDD in their Facebook status.

Include information about the campaign in Facebook groups and pages.

How IDF supports the Facebook campaign?The WDD team will regularly update the different WDD pages and groups in

Facebook with information about the campaign and updates on the various calls to

action planned for November 14.

What WDD Materials can I use?

WDD logo WDD Virtual Candle WDD news, promotional videos and images from previous campaigns. Links to the WDD website, Virtual Museum, YouTube channel, Flickr group.

See the resources section for more information about campaign tools, social

networks and other WDD campaign elements.

Share your success with others?

Facebook statistics will provide information on how successful the campaign was.


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Share the information with your friends and ask them to participate again in 2011.

See also:

WDD Logo Usage Guidelines WDD Key Messages and Diabetes Facts


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Calls to Action and Activities/WDD social media: Twitter

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WDD social media: Twitter

Description

There are different ways you can follow the

WDD campaign on Twitter and help raise

awareness of diabetes and World Diabetes Day:

Include the blue circle, the World Diabetes Day logo, in your photo profile.You can download your blue circle avatar image from

http://twibbon.com/join/Diabetes-3.

Ask your friends to support World Diabetes Day on November 14 byincluding the WDD logo in their Twitter photo profile.

Doing something special for World Diabetes Day? Share your plans with thediabetes community on Twitter by tweeting with the tag #wdd10.

Have diabetes, taking part in a sport or exercise event and measuring yourblood glucose before and after? Share your test results by sending a tweet

with the tag #wdd10.

As part of the WDD Twitter campaign we will be tweeting facts aboutdiabetes and World Diabetes Day 14 weeks prior to November 14. Help

promote the campaign by re-tweeting the facts to your followers.

Share your WDD photos with the diabetes community by posting yourimages on Twitter.
http://twibbon.com/join/Diabetes-3http://twibbon.com/join/Diabetes-3http://twibbon.com/join/Diabetes-3


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Calls to Action and Activities/WDD social media: Twitter

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Checklist

Become a WDD follower atwww.twitter.com/wdd. Find more information about the Twitter campaign on the World Diabetes

Day website -www.worlddiabetesday.org.

Get your blue circle avatar athttp://twibbon.com/join/Diabetes-3.

How to promote WDD on Twitter

Invite your twitter followers to visit the WDD Twitter pagewww.twitter.com/wdd.

Share your WDD plans, photos, and blood glucose readings with thediabetes community by including the WDD tag #wdd10.

Re-tweet messages about World Diabetes Day.

How IDF supports the Twitter campaign?

The WDD team will be posting facts about diabetes and World Diabetes Day on

Twitter every day starting 14 weeks prior to November 14. In addition, links to the

WDD newsletter and information about blue lightings and WDD activities will beadded regularly.

What WDD Materials can I use?

WDD logo. Seehttp://twibbon.com/join/Diabetes-3to get your WDD logoavatar

See the resources section for more information about campaign tools, social media

and other WDD campaign elements.

Share your success with others?

Twitter statistics will provide information on how successful the campaign was.

Share the information with your friends and ask them to participate again in 2011.

See also:

WDD Logo Usage Guidelines WDD Key Messages and Diabetes Facts
http://www.twitter.com/wddhttp://www.twitter.com/wddhttp://www.twitter.com/wddhttp://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://twibbon.com/join/Diabetes-3http://twibbon.com/join/Diabetes-3http://twibbon.com/join/Diabetes-3http://www.twitter.com/wddhttp://www.twitter.com/wddhttp://twibbon.com/join/Diabetes-3http://twibbon.com/join/Diabetes-3http://twibbon.com/join/Diabetes-3http://twibbon.com/join/Diabetes-3http://www.twitter.com/wddhttp://twibbon.com/join/Diabetes-3http://www.worlddiabetesday.org/http://www.twitter.com/wdd


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Calls to Action and ActivitiesIndividual Action

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Individual Action

Individuals can participate in the WDD campaign in several ways:

Online and offline Blue Circle Test

Take the Blue Circle Test and see if you are at risk of developing type 2 diabetes.

The online tool will showcase the risk factors of type 2 diabetes and display the

positive actions that can be taken to reduce a person's risk. Users will be

confronted with one or more fictitious characters at high risk of developing type 2

diabetes. The aim will be to reduce a character's risk by eliminating risk factors and

adding positive actions. With each action, the user will be informed in an informal

way on the hows and whys.

The offline version will consist of a special World Diabetes Day blue measuring tape

for use in World Diabetes Day grassroots activities all over the world. The tape will

include information on the links between waist circumference and the risk of type 2

diabetes.

Social get-togethers

Organize a dinner party, coffee chat or barbecue with friends. You could ask your

guests to dress in blue, and when they arrive present them with the diabetes pin.

Take the opportunity to discuss about diabetes, and the importance of World

Diabetes Day.

Dress in blue

Dress in blue and show your support for World Diabetes Day. Blue is the colour of

diabetes and the WDD logo. Take a picture and share your image with the diabetescommunity by posting it in the Virtual Museum or WDD Flickr group.

Light the Virtual Candle

Dont have time but still want to show your support for WDD? Go to the World

Diabetes Day website and light the virtual candle. It will only take a few seconds.


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Calls to Action and ActivitiesIndividual Action

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Light a candle or your home in blue

You dont need to light up a whole building or monument to show your support for

World Diabetes Day. Light a blue candle or place a blue light in your home, or why

not light up the whole house in blue! Every contribution, no matter how small,

counts.

Promote the blue circle

Thousands of people support World Diabetes Day around the world on November

14 by promoting the blue circle, the global symbol of diabetes. You can do so by

wearing the diabetes pin, a blue circle sticker, or why not paint the blue circle on

your face or body?

Plan a sports day out

Planning a sports day out with friends is a great way to highlight the importance of

physical activity in the prevention and management of diabetes. Whether you

choose to cycle, hike, play football, or dance, you can support World Diabetes Day

by being active and involving your friends and/or family. This year we are

encouraging the diabetes community to promote the benefits of a healthy and

active lifestyle in taking control of diabetes. If you have diabetes and are organizing

an outdoor physical activity, check your blood glucose before and after the

exercise. Share your results with the diabetes community by posting it in the WDD

Twitter or Facebook groups.

See also:

WDD Social Media: Facebook WDD Social Media: Twitter WDD Logo Usage Guidelines WDD Virtual Museum Usage Guidelines WDD Key Messages and Diabetes Facts


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ResourcesIndividual Action

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Resources


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ResourcesGet inspired! A Look at Past WDD Events Organized by the Global Diabetes Community

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Get inspired! A Look at Past WDD EventsOrganized by the Global Diabetes Community

The diabetes community has been celebrating World Diabetes Day since 1991. A

variety of activities are organized every year on November 14, and in the days and

weeks preceding the day. Looking for some inspiration on how to mark the day in

your area? Visit the WDD Virtual Museum and the WDD Flickr group to see

examples of the different activities and events that diabetes organizations and

individuals have organized in the past.

WDD Virtual Museum -http://www.worlddiabetesday.org/museum/ WDD Flick group http://www.flickr.com/groups/WDD

Many of these activities have been highlighted over the past two years in the WDD

newsletter. Here are some examples:

..In Paraguay, the Fundacin Paraguaya de Diabetes has lined up an extensive

programme for 14 November. The IDF member association will organize cooking

classes for their members, who will learn how to count carbohydrates. Informationsessions on diabetes prevention, detection and risk factors will take place during
http://www.worlddiabetesday.org/museum/http://www.worlddiabetesday.org/museum/http://www.worlddiabetesday.org/museum/http://www.flickr.com/groups/WDDhttp://www.flickr.com/groups/WDDhttp://www.flickr.com/groups/WDDhttp://www.flickr.com/groups/WDDhttp://www.worlddiabetesday.org/museum/


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the week, as well as a diabetes congress with an exhibition area and events aimed

at people with diabetes and their families. The association will also launch its new

magazine 'Comida Saludable' and organize a diabetes walk. The long list of eventsto mark the day will end with a special dinner to mark its 20th anniversary.

In Pingtang, Taiwan, diabetes seminars and education activities for people with

diabetes of all ages will be supported by the local bureau of public health. People

are invited to participate in activities that include a walk and a bike ride that will

culminate with the formation of a human diabetes circle.

In Bolivia, a creative 'Unite for Diabetes' art contest has been organized to tie in

with World Diabetes Day. The initiative is organized by the national newspaper El

Deber and the Galene Medical Centre. The winners will be announced on November

14 and their artwork put on display in the local museum.

World Diabetes Day Champion Candy Silvasy will once again host BlueBeauty

global spa days for World Diabetes Day through Spa4Diabetes, a non-profit that

raises awareness and money for diabetes research. In 2008, Spa4Diabetes rallied

the global spa and beauty community to go blue on World Diabetes Day through

the BlueBeauty campaign. Spas around the globe were asked to create blue-

themed or diabetes-related spa treatments to offer on 14 November. Over 50 spas

in 5 countries participated. Because of its popularity last year, the BlueBeauty

campaign will run for the entire week of World Diabetes Day this year. The moneyraised will go to local diabetes charities

Our latest friend, Bandera al Cielo (seewww.diabesport.com/), brings together

sports practitioners and enthusiasts who share one thing in common: they all have

type 1 diabetes. The 'Una Bandera al Cielo' (literally 'a Flag to the Sky') project

engages people with type 1 diabetes in different sports events and challenging

expeditions throughout Latin-American. The main objective is to monitor and

balance blood-sugar levels before, during and after each activity to show that, with

access to the appropriate care and education, people with diabetes can achieve

anything.

On the occasion of World Diabetes Day 2008 the Bandera al Cielo team will carry a

flag bearing the World Diabetes Day logo to the top of Vallecitos, a 5500-metre-

high mountain peak in Argentina. The team is expected to reach the summit to

coincide with World Diabetes Day. By achieving this, the team hopes to increase

awareness of diabetes, the World Diabetes Day campaign and show everyone that,

as their vision statement puts it: 'you can do anything with diabetes.

New friends of World Diabetes Day this month include Kids Chain, a Dutch

initiative that brings together 42 children with diabetes to run a marathon in relay.Each child runs one kilometre of the 42km course to raise awareness of diabetes,
http://www.diabesport.com/http://www.diabesport.com/http://www.diabesport.com/http://www.diabesport.com/


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build self-esteem and promote physical activity as a way to improve diabetes

control. Kids Chain brings together representative organizations from various

industries to support the children. This year, to conclude the two-year themededicated to diabetes in children and adolescents, Kids Chain is looking for

participants to join them in the New York City Marathon.


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ResourcesWDD and Diabetes Facts

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WDD and Diabetes Facts

ABOUT WORLD DIABETES DAY

When does World Diabetes Day take place?

World Diabetes Day takes place on 14 November every year. The date was chosen

because it marks the birthday of Frederick Banting, who, along with Charles Best, is

credited with the discovery of insulin in 1921. While many events take place on or

around the day itself, a themed campaign runs throughout the year.

How did it all begin?World Diabetes Day was introduced by the International Diabetes Federation (IDF)

and the World Health Organization (WHO) in 1991, in response to concern over the

escalating incidence of diabetes around the world. Since then, the event has grown

in popularity every year.

United Nations World Day

World Diabetes Day is now an official United Nations World Health Day. On 20

December 2006, the UN General Assembly passed resolution 61/225, which

designated the existing World Diabetes Day as an official world day beginning in

2007. This landmark resolution also recognized diabetes as a chronic, debilitating

and costly disease associated with major complications that pose severe risks for

families, countries and the entire world.

Where does it take place?

World Diabetes Day is celebrated worldwide. It brings together millions of people in

over 160 countries to raise awareness of diabetes, including children and adults

affected by diabetes, healthcare professionals, healthcare decision-makers and the

media. Numerous local and national events are organized by the memberassociations of the International Diabetes Federation and by other diabetes

representative organizations, healthcare professionals, healthcare authorities, and

individuals who want to make a difference. World Diabetes Day unites the global

diabetes community to produce a powerful voice for diabetes awareness.

How is it marked?

IDF member associations and partners develop an extensive range of activities,

tailored to a variety of groups. Activities that are organized every year include:


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Lighting in blue the colour of the diabetes circle - of monuments andbuildings.

Walks and cycle rides Radio and television programmes Sports events Public screenings for diabetes and its complications Public information meetings Poster and leaflet campaigns Diabetes workshops and exhibitions Press conferences Newspaper and magazine articles Events for children and adolescents Activities and lessons in schools

THE WORLD DIABETES DAY 2010 CAMPAIGN

2010 marks the second year of the five-year focus on 'Diabetes education and

prevention", the theme selected by the International Diabetes Federation and the

World Health Organization for World Diabetes Day 2009-2013.

Campaign Slogan:

"Let's take control of diabetes. Now."Campaign Objectives:

General public and people at high risk of diabetes: raising awareness ofdiabetes and disseminating tools for the prevention of diabetes.

People with diabetes: disseminating tools to improve knowledge of diabetesin order to better understand the condition and prevent complications.

Governments and policy-makers: focus on advocacy aimed atcommunicating the cost-effective implications of diabetes prevention

strategies and promoting diabetes education as a core component of

diabetes management and treatment.

Key Messages:

General public and people at risk:


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Are you at risk? Take the blue circle test.

Healthcare professionals:

Know the signs and symptoms of diabetes. Early diagnosis saves lives.

Government and policy makers:

Diabetes prevention and treatment are simple and cost-effective. Put them

on top of the agenda.

Close family:

Your child could be affected. Know the warning signs. See your doctor to

measure the risk.

People with diabetes:

Enjoy an active life and prevent complications.

For more information about World Diabetes Day, visit

http://www.worlddiabetesday.org

ABOUT IDF

The International Diabetes Federation (IDF) has been leading the global diabetes

community since 1950. It has grown into an umbrella organization of over 200

national diabetes associations in more than 160 countries and territories,

representing the interests of the increasing number of people with diabetes and

those at risk. The Federation is divided into seven regions, with the aim of

strengthening the work of national diabetes associations and enhancing the

collaboration between them.

Led by the International Diabetes Federation, the Unite for Diabetes campaign

secured a United Nations Resolution on diabetes in December 2006. The Resolution

encourages UN Member States to develop national policies for the prevention,

treatment and care of diabetes in line with the strengthening of their healthcare

systems, taking into account internationally agreed development goals, including

the Millennium Development Goals (MDGs). The Federation continues to lead the

global effort to implement Resolution 61/255 under the Unite for Diabetes banner.

The mission of the International Diabetes Federation is to promote diabetes care,

prevention and a cure worldwide. The Federation is engaged in action to tackle

diabetes from the local to the global level from programmes at community level

to worldwide awareness and advocacy initiatives.


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IDF activities aim to influence policy, increase public awareness and encourage

health improvement, promote the exchange of high-quality information about

diabetes, and provide education for people with diabetes and their healthcareproviders. IDFs awareness and advocacy initiatives are grounded in the

experiences of its global network of national diabetes associations.

Global Advocacy on diabetes and other Non-communicable Diseases

(NCDs)

Diabetes and other NCDs are a serious, fast-growing threat to global health and

economic development. Much of the burden falls on countries where communicable

diseases such as HIV/AIDS, tuberculosis and malaria already present a serious

problem. Despite the size of the threat, the international resources to manage and

prevent diabetes and other NCDs are not forthcoming.

The International Diabetes Federation advocates for a significant increase in global

investment to tackle diabetes and other NCDs, and is working to raise the profile of

all NCDs within key governmental and inter-governmental organizations. In 2009,

the International Diabetes Federation formed an alliance with its three sister

federations - the World Heart Federation, International Union Against Cancer, and

the International Union Against Tuberculosis and Lung Disease (The Union). The

alliance has issued five important demands:

1. That diabetes and other NCDs be included in the 2010 review of theMillennium Development Goals.

2. That essential medicines be made available for all people living with NCDs.3. That funding for NCDs be increased immediately and substantially.4. That a Special Session on NCDs be held by the UN General Assembly.5. That NCD treatment and prevention be integrated into national health

systems and the global development agenda.

On 13 May 2010, the alliance achieved one of these demands when the UnitedNations General Assembly voted to hold a NCD Summit involving Heads of State in

September 2011.

IDF also sits on the International Advisory Council of the World Health

Organizations Global Noncommunicable Disease Network (NCDnet), a network of

leading global organizations and experts brought together to combat NCDs,

strengthen global partnerships and help governments plan and implement

measures to reduce the burden of NCDs.

For more information about the International Diabetes Federation visit


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ABOUT DIABETES

Diabetes is a chronic disease that arises when the pancreas does not produce

enough insulin, or when the body cannot effectively use the insulin it produces.

Insulin is a hormone made by the pancreas that enables cells to take in glucose

from the blood and use it for energy. Failure of insulin production, insulin action or

both leads to raised glucose levels in the blood (hyperglycaemia). This is associated

with long-term damage to the body and the failure of various organs and tissues.

There are two main types of diabetes:

Type 1 diabetes is an autoimmune disease characterized by the destruction of the

insulin-producing cells in the pancreas. Consequently, people with type 1 diabetes

produce very little or no insulin and must take insulin to survive. Type 1 diabetes,

which used to be called juvenile-onset diabetes, is most commonly diagnosed in

children and young adults.

Type 2 diabetes is marked by insulin resistance. People with type 2 diabetes

cannot use the insulin that they produce effectively. They can often manage their

condition through exercise and diet. However, in many cases oral drugs are needed

and often insulin is required. Type 2 diabetes accounts for over 90% of the more

than 300 million people living with diabetes worldwide.

Both type 1 and type 2 diabetes are serious.

A third type of diabetes is Gestational diabetes (GDM), a condition in which women

without previously diagnosed diabetes have high blood glucose levels during their

pregnancy. GDM affects about 4% of all pregnant women. It has few symptoms and

usually disappears when the pregnancy ends. Women who had GDM have a

significantly increased risk of developing type 2 diabetes.

According to the latest data released by the International Diabetes Federation

(IDF), diabetes now affects over 300 million people worldwide. If nothing is done to

reverse the epidemic, IDF predicts that by 2030, some 450 million people will live

with the disease.

For more information about diabetes, visitwww.idf.org.

For more information about diabetes prevalence, visitwww.diabetesatlas.org.
http://www.idf.org/http://www.idf.org/http://www.idf.org/http://www.diabetesatlas.org/http://www.diabetesatlas.org/http://www.diabetesatlas.org/http://www.diabetesatlas.org/http://www.idf.org/


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DIABETES PREVENTION AND EDUCATION

Diabetes EducationEducation is of the utmost importance in the prevention of diabetes

complications and central to the World Diabetes Day campaign.

Diabetes is difficult. It imposes life-long demands on people with diabetes, requiring

them to make multiple decisions related to managing their condition. People with

diabetes need to monitor their blood glucose, take medication, exercise regularly

and adjust their eating habits. Furthermore, they may have to face issues related to

living with the complications of diabetes and may be required to make considerable

psychological adjustments. As outcomes are largely based on the decisions they

take, it is of paramount importance that people with diabetes receive ongoing,

high-quality diabetes education that is tailored to their needs and delivered by

skilled health professionals.

Without diabetes education, people with diabetes are less prepared to take

informed decisions, make behavioural changes, address the psycho-social issues

presented by diabetes and, ultimately, may be ill-equipped to manage their

diabetes effectively. Poor management will result in reduced health outcomes and

an increased likelihood of developing complications.

The role of the diabetes educator is of critical importance within the diabetes care

team. The educator enables people with diabetes to manage their diabetes-related

health to the best of their ability so that choices and actions are based upon

informed judgement.

Diabetes education is best provided by a multidisciplinary team. While

multidisciplinary education is available in some countries, in many others it is not

available and its value is not fully recognized by the medical profession.

Primary Prevention of Diabetes

At present, type 1 diabetes cannot be prevented. The environmental triggers that

are thought to generate the process that results in the destruction of the bodys

insulin-producing cells are still under investigation. Type 2 diabetes, however, can

be prevented in many cases by maintaining a healthy weight and being physically

active.

The International Diabetes Federation proposes a simple three step plan for the

prevention of type 2 diabetes in those at increased risk. IDF recommends that all

people at high risk of developing type 2 diabetes be identified through opportunistic

and self-screening. People at high risk can be easily identified through a simple


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questionnaire to assess risk factors such as age, waist circumference, family

history, cardiovascular history and gestational history.

Once identified, people at high risk of diabetes should have their plasma glucose

levels measured by a health professional to detect Impaired Fasting Glucose or

Impaired Glucose Tolerance, both of which indicate an increased risk of type 2

diabetes. Prevention efforts should target those at risk in order to delay or avoid

the onset of type 2 diabetes.

There is substantial evidence that achieving a healthy body weight and moderate

physical activity can help prevent the development of type 2 diabetes. In primary

prevention there is an important role for the diabetes educator to help people

understand the risks and set realistic goals to improve health. IDF recommends a

goal of at least 30 minutes of daily exercise, such as brisk walking, swimming,

cycling or dancing. Regular walking for at least 30 minutes per day, for example,

has been shown to reduce the risk of type 2 diabetes by 35-40%.


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ResourcesWDD Lighting Guide

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WDD Lighting Guide

OVERVIEW

In order to mark World Diabetes Day on 14 November, iconic buildings and sites

throughout the world will once again light in the blue colour of the circle symbol for

diabetes - the central component of the World Diabetes Day campaign logo. We

expect to exceed the number of iconic buildings and monuments that participated

in last years campaign. The landmark illuminations are testimony to the power of

our combined efforts to alter the diabetes landscape. They also provide, of course,

a strong visual element to attract attention to the diabetes cause.

The generation and use of images to attract media attention will be essential to

drive local and global coverage of this yearsWorld Diabetes Day campaign.

It will be important to ensure that the media are aware of all events in advance and

provided with the appropriate materials and resources to encourage them to cover

the story. To facilitate this process, we have developed Media Guidelines to help

promote your event/s to media and ensure consistent messaging at local, national

and global levels. Please see Media Guidelines for more information.

The information contained within this document covers the following key areas:

Section 1: Bring Diabetes to Light (How to Light in Blue)

Section 2: Photography and Filming

Section 3: Appendix - Materials

We hope that this document provides you with all the necessary materials to ensure

a successful event in your country. If you have any questions, please do not

hesitate to contact World Diabetes Day team members Lorenzo Piemonte -

[email protected] (+3225431624) (English or French) or Merry Rivas

[email protected](Spanish).

Section 1 - Bring diabetes to light!

The monument challenge

Last year, the global diabetes community rallied behind the third call to light iconic

landmarks and buildings in blue to mark World Diabetes Day. More than 1000 iconic

monuments were lit in 2009 as beacons of hope for the millions of peopleworldwide living with diabetes. A full list can be found in Section 3. This year, with
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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your help, we aim to illuminate more monuments and to strengthen the link

between the blue lightings and diabetes. Visitwww.worlddiabetesday.orgfor more

information and support material to help you light a monument near you.

How to light in blue

Different buildings and monuments present different challenges for lighting. Below

you will find easy steps to assist you in requesting and organizing a lighting:

Step 1: Identify the iconic building or monument that you would like to light in

blue.

Step 2: Identify the person who can grant permission to light the building or

monument and the person who is technically responsible for lightings.

Step 3: Tailor the draft letter provided here to suit your situation [see Appendix

1.1].

Step 4: Provide the reasons why the building should light in blue to mark World

Diabetes Day [see Appendix]. Also add the list of buildings lighting confirmed for

this year -http://www.worlddiabetesday.org/events/monument-challenge

Step 5: Send your lighting request to your chosen location and, if possible, follow

up with a phone call.

Step 6: If your request is approved, ask for the technical specifications.

Step 7: Decide on the best way to light the monument some buildings may

already be lit for other occasions, while for others this may be the first time. To

make the colour blue may require changing bulbs or filters. You can also choose to

project the World Diabetes Day logo and key messages onto the monument. See

photos of buildings lit in 2008 and 2009 -

http://www.flickr.com/photos/idf/sets/72157603772275638/

Step 8: Identify any costs Often monuments are able to light in blue for free.Sometimes, however, charges may be incurred. Regretfully, the World Diabetes

Day campaign does not have the resources to support your lighting financially.

Step 9: Capture print quality photos or a video of your lighting. We need to share

the images of your lighting immediately with the global media and the public. See

Section 2.

In 2010, we want to strengthen the link between the lightings and diabetes by

encouraging the global diabetes community to use the blue lightings as the venue

for all World Diabetes Day-related grassroots activities and events. We ask to putparticular focus on activities promoting physical activity, with the aim of stimulating
http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/http://www.worlddiabetesday.org/events/monument-challengehttp://www.worlddiabetesday.org/events/monument-challengehttp://www.worlddiabetesday.org/events/monument-challengehttp://www.flickr.com/photos/idf/sets/72157603772275638/http://www.flickr.com/photos/idf/sets/72157603772275638/http://www.flickr.com/photos/idf/sets/72157603772275638/http://www.worlddiabetesday.org/events/monument-challengehttp://www.worlddiabetesday.org/


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participation, particularly of people with diabetes, and interactivity in order to

convey a positive and empowering message.

SECTION 2 Photography and filming

Photography

The monument lightings provide such a strong visual element to World Diabetes

Day that we are keen to collect and share images from as many of the illumination

events around the world as possible. The take up of these by the media will be

essential to drive coverage of the overall campaign.

Please arrange (if you havent already) for an experienced professionalphotographer to attend your building illumination and capture a print-quality shot.

Please consider that taking images in low light conditions at dusk or night can be

very challenging. Weather conditions can also affect the quality of your photos.

We will all benefit from sharing high quality and interesting images. To facilitate the

sharing of images among the global diabetes community, please upload your

photographs to the WDD Virtual Museum

(http://www.worlddiabetesday.org/museum). In addition, we will also use Flickr

(http://www.flickr.com) to collect all images of events related to World Diabetes

Day. For examples of images from last years campaign, visithttp://www.flickr.com/groups/wdd.

We welcome all photographic material. The photographs will be used on the World

Diabetes Day site, in web banners and the high-quality ones will be used in print.

Please make sure you own the copyrights for any material published. By uploading

and linking the photos, you allow IDF to use the material for its World Diabetes Day

awareness campaigns and make them freely available for IDF member associations

and aligned groups to use in non-commercial material.

If you have a Flickr account (free to register), upload your pictures in highresolution to your own account and add the pictures to the public group "World

Diabetes Day" (for more information, seehttp://www.flickr.com/help/groups/)

If you do not have a Flickr account, you will still be able to upload your images

through the World Diabetes Day website

(http://www.worlddiabetesday.org/photos). Images uploaded through the site will

be published on the IDF Flickr account (http://www.flickr.com/photos/idf/).

Filming

In addition to sharing still photography with the media, we are keen to collect video

footage (10 min. maximum per video) of the top lightings around the globe, to help
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raise awareness and publicize World Diabetes Day on 14 November and throughout

2011.

As host to one of the top illuminations, we would like to invite you to share the

success of your event with key media, IDF member associations and the broader

global diabetes community by filming the lighting of your building in real time, as it

takes place on 14 November.

Video Material

We will be able to feature videos uploaded through YouTube

(http://www.youtube.com). You will need a (free) YouTube account. Please make

sure you own the copyrights for any material published. By uploading and linking

videos, you allow IDF to use the material for the World Diabetes Day awareness

campaigns.

To have your videos listed on the World Diabetes Day site:

Upload your video on YouTube

Go tohttp://www.worlddiabetesday.org/videosand submit the "Embed" URL that

links to your video

Uploading footage

Your video will be included in the World Diabetes Day YouTube playlist and will be

featured on the World Diabetes Day site.

In order to fulfil broadcast media requests (television, online TV) we will need high

quality footage. If you are in a position to make short clips of the activities

(maximum 60 sec/ prefer 30 sec clips), please [email protected] to

November 14.
http://www.youtube.com/http://www.youtube.com/http://www.youtube.com/http://www.worlddiabetesday.org/videoshttp://www.worlddiabetesday.org/videoshttp://www.worlddiabetesday.org/videosmailto:[email protected]:[email protected]:[email protected]:[email protected]://www.worlddiabetesday.org/videoshttp://www.youtube.com/


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APPENDIX

1.1 Draft Letter to Monuments and BuildingsDear

I am writing to you on behalf of to

request your support and authorization to light up the City

Hall and/or other civic buildings in blue to mark World Diabetes Day on

the evening of November 13.

Diabetes is a leading global cause of blindness, kidney failure, heart attack, stroke

and amputation. The number of people living with diabetes has increasedconsiderably over the past 30 years. In 1985, an estimated 30 million people

worldwide had diabetes. A little over a decade later, the figure had risen to over

150 million. Today, according to the International Diabetes Federation and World

Health Organization, the figure exceeds 300 million. Unless action is taken to

implement effective prevention and control programmes, it is predicted that the

total number of people with diabetes will reach 440 million by 2030.

World Diabetes Day is celebrated every year on November 14. It was created in

1991 by the International Diabetes Federation (IDF) and the World Health

Organization (WHO) in response to growing concerns about the escalating threat of

diabetes worldwide. In 2007, World Diabetes Day became an official United Nations

Day as a result of UN Resolution 61/225. The Resolution invites all member states

to participate in World Diabetes Day and draw attention to the need for education

and awareness to tackle the growing diabetes epidemic.

World Diabetes Day is a global event that unites millions of people in over 160countries to raise awareness of diabetes. Numerous local and national events are

organized by organizations and individuals with an interest in diabetes. In 2008 and

2009, the global diabetes community worked together with local champions to light

iconic landmarks and buildings in blue to mark World Diabetes Day around the

world. More than 1000 monuments were lit in blue in 2009. The full list of

participating monuments is attached.

This year we hope to encourage more iconic buildings and monuments to light up

and would like to include your as one of the participating monuments.
http://www.diabetesatlas.org/http://www.diabetesatlas.org/http://www.diabetesatlas.org/http://www.diabetesatlas.org/


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We hope you will join the campaign and look forward to your reply.

Respectfully

[INSERT YOUR NAME & TITLE]


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1.2 UN Resolution 61/225

The document is available in the official 6 UN languages from:

http://www.unitefordiabetes.org/campaign/resolution.html

United Nations A/RES/61/225

General Assembly

Distr.: General

18 January 2007

Sixty-first session

Agenda item 113

Resolution adopted by the General Assembly

[without reference to a Main Committee (A/61/L.39/Rev.1 and Add.1)]

61/225. World Diabetes Day

The General Assembly,

Recalling the 2005 World Summit Outcome1 and the United

Nations Millennium Declaration,2 as well as the outcomes of the

major United Nations conferences and summits in the economic,

social and related fields, in particular the health-related development

goals set out therein, and its resolutions 58/3 of 27 October 2003,

60/35 of 30 November 2005 and 60/265 of 30 June 2006,

Recognizing that strengthening public-health and health-care

deli

WDD Campaign Book

Documents

Transcript of WDD Campaign Book