WBS Brochure 2017
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Transcript of WBS Brochure 2017
HELPING YOU
BUILD A BETTER WINE BUSINESS
We provide complete business performance improvement solutions
to the wine industry focused on the four key drivers of business success -
Strategy, Finance, Marketing and Growth Management
WHAT DO WE DO?
We focus solely upon helping wine business owners and representative bodies
create and build better wine businesses
WHAT DO WE DO?
We run workshops, conduct proprietary research and build global business intelligence
that supports highest quality advice and consulting practice
WHAT DO WE DO?
We have a peerless network so that no matter what your business
management issue is, we’ll help you find the very best solution
WHAT DO WE DO?
Wine business owners, industry representative bodies and distributors
want the best possible business advice and would like fresh perspectives on
critical wine business challenges.
is an outcome driven business with deep wine industry understanding drawn
from the principal’s 30 plus years of wine industry experience
empowers wine business leaders to take key decisions with confidence
through helping them improve strategic and financial clarity.
broad spectrum consultants, PR firms and accountants, who do not understand
your consumers, trade customers and competitors
uses a fully integrated approach that will help you develop clear line of sight
from the grape to the glass and optimise customer value delivery.
FOR
WHO
WBS
THAT
UNLIKE
WBS
OUR VALUE PROPOSITION
Strategic Planning
Business Intelligence
Financial Analysis
Implementation Improvement
Mergers and Acquisitions
Education & Training
SERVICES
On-Premise Research
Direct to Customer
Benchmarking
Financial Benchmarking
‘The Wine Paper’
(Our quarterly newsletter)
PRODUCTS
Regional Workshop
Programs
Individual Company
Workshops
PROGRAMS
OUR OFFER
Business Analysis & Strategic Planning
Working out what do, how to sell it and how to make money are the three most important challenges facing
any wine business. Our Business Analysis & Strategic Planning services help wine business owners,
representative bodies and distributors find the answers. Through the use of standardised interview techniques
and common analytical frameworks, WBS has been able to consistently develop highly innovative solutions in
response to these most important of questions.
Our services are designed to be delivered flexibly and include:
– Strategy Review
– Strategic Planning Facilitation
– Business Plan Preparation
WINE BUSINESS SOLUTIONS’ SERVICES
Business Intelligence
A business strategy is only ever as good as its information inputs. Through Wine Business Solutions’ own proprietary
research, access to other paid research sources and WBS’ wine industry databank, we can help you identify your best
growth opportunities and mitigate business risk.
Our Business Intelligence services will help you develop enhanced insight
as a core business strength:
– Opportunity Analysis
– Risk Assessment
– Pricing Strategy (for individual businesses)
– Business, Regional and National Competitive Analysis
WINE BUSINESS SOLUTIONS’ SERVICES
Sales & Marketing Performance Enhancement
WBS has comprehensive experience in all aspects of global wine sales and marketing.
WBS can help you build unique, powerful and profitable brands.
Our services include:
– Global Brand Positioning Advice
– Sales & Marketing Strategy Development
– Brand Development
– International Market Development Advice
– Distributor Matching
– Direct to Customer Strategy Development
WINE BUSINESS SOLUTIONS’ SERVICES
Direct to Customer Strategy
WBS has worked with the very best businesses in Australia, New Zealand and South Africa helping them to
develop world beating Direct to Customer Strategy .
These Businesses Include:
– Craggy Range - NZ
– Brokenwood - NSW
– Cullens - WA
– Giant Steps–Yarra Valley
– Hently Farm –The Barossa
– Crittendens – Mornington Peninsula
– Vrede en Lust – South Africa
– Mollydooker – McLaren Vale
WINE BUSINESS SOLUTIONS’ SERVICES
Direct to Customer Implementation
WBS now offers a full range of services designed to ensure that you maximise Direct to Customer Sales
This Includes:
– Specialist Mystery Shopper Evaluation
– Comprehensive Auditing and Feedback
– Ongoing Staff Training and Support
WINE BUSINESS SOLUTIONS’ SERVICES
WINE BUSINESS SOLUTIONS’ SERVICES
Business Financial Analysis & Growth Management
Once you’ve worked out how to sell your wine, the next big challenge is learning how to make money. Through
a combination of a decade of wine industry specific consulting work and delivering the education program of
the Turnaround Management Association of Australia, WBS has gained expert understanding into how to turn
struggling businesses into thriving ones.
Our services include:
– Financial Mentoring
– Growth Path Planning
– Business Turnaround
WINE BUSINESS SOLUTIONS’ SERVICES
Implementation Improvement
Plans only ever become reality through people. Understanding the link between winning
strategy and successful implementation through effective leadership of a motivated team is
critical to success.
Our Services Include:
– Leadership Development
– Change Management
– Coaching and Mentoring
– Succession Planning
•“Bimbadgen Estate engaged Wine Business Solutions to conduct a strategic review of the business. The process was very
thorough and involved all the key personnel in Bimbadgen.
•The process also involved a fair bit of analysis by Peter McAtamney so that he could present a true picture of the business
to the participants.The business was not making money nor was it cash flow positive at the time.
•WBS’s advice included focusing on the high margin parts of our business and building the brand from the base in order to
leverage customer loyalty. The senior management team was committed to this strategic path. As a result the business has
grown its turnover, turned a positive cash flow and improved its profitability.”
- John Quirk, GM, Bimbadgen Estate
WHAT OUR CLIENTS SAY ABOUT OUR PROCESS
Mergers and Acquisitions
Understanding the real value of a business requires insight into the quality of business assets such as;
– Inventory
– Management
– Distributor Relationships
and, most importantly, the sustainability of forward sales projections.
The Principal's 30+ years wine industry experience and WBS’ 13 years spent consulting to over 200 wine businesses,
mean that WBS has a unique ability to asses the real value of wine businesses in the competitive context. M &A Projects
include the sale of Clairault Wines Margaret River and the merger of Wellington and Wamakersvallei co-ops in South
Africa. Principal, Peter McAtamney, managed the acquisition by Freixenet of the Wingara Wine Group,Australia.
WINE BUSINESS SOLUTIONS’ SERVICES
WINE BUSINESS SOLUTIONS’ SERVICES
Education & Training
Education and training is an essential component of turning strategy into action. You need to ensure that key
staff are appropriately skilled and share a common understanding of the commercial realities of operating a
wine business. Our Education & Training services focus on delivering quality executive-level education around
our specialist areas of:
– Strategy
– Financial Literacy
– Sales & Marketing and
– Growth Management
– Direct to Customer Sales and Marketing
Research Publications
In order to support world class consulting practice and advice, WBS undertakes proprietary research to help
wine business owners, regional bodies and distributors answer the questions that are most critical to success.
These include:
The Wine Paper – A quarterly publication addressing issues of vital importance to wine business owners.
The Wine On-Premise Series – Original research into what each market drinks On-Premise including who
the best distributors are, what styles and regions predominate, how much consumers pay and what the likely
return to producers is. (Note – UK,Australia and USA reports available now)
Taking the Direct Route – WBS’ Direct to Customer Benchmarking study comparing direct business across
Australia, NZ, South Africa and the US.
Winning by a Margin – A white paper detailing how to optimise profits through distribution management
based upon 10 year global distribution management experience and original benchmarking research.
WINE BUSINESS SOLUTIONS’ PRODUCTS
Workshop Programs
Wine Business Solutions has been running education programs
on wine business performance improvement since 2003. More
than 850 wine business owners and senior management have
attendedWBS workshops in total during that time.
Workshops are being delivered across most regions of
Australia, New Zealand and South Africa in 2017.
WINE BUSINESS SOLUTIONS’ PROGRAMS
WINE BUSINESS SOLUTIONS’ PROGRAMS
WINE BUSINESS SOLUTIONS’ PROGRAMS
What Workshop Attendees Say
A few years ago now, I attended a similar (though less sophisticated version) of Peter’s program and it was
probably the best $1,000 I’ve spent as a vigneron ! - Rob Fairall, Di Lusso Wines, Mudgee
"Excellent program. Highly recommend it to others. Peter is an excellent presenter and very knowledgeable" -
Vanessa Pitts, Hungerford Hill
“It really was a valuable couple of days and reinforces my thinking on a number of strategies I am working
towards” – Peter Saunders, Cook Vintners
“Great content all highly relevant to our business” – Michelle Stebens. Wingara Group
KWV
Distell
Vinimark
Vrede en Lust
Bosman Family
Vineyards
Wamakersvallei Winery
Moreson
La Motte
Kliene Zalze
Anthonij Rupert
Yalumba
Grant Burge
Red + White
Wine Insights
Moppity
Wine Tasmania
Coonawarra VA
Frankland Estate
Vasse Felix
Fine Wine Partners
Shaw Vineyards
SOUTH AFRICA AUSTRALIA
Craggy Range
Chard Farm
Peregrine
Trinity Hill
Mission Estate
Murdoch James Estate
Sileni
Neudorf
NZ Winegrowers
Wellington Winegrowers
NEW ZEALAND
Galvanized Wine
Group
Brokenwood
Shaw + Smith
Philip Shaw
NSWWIA
Pizzini
Taylors Wines
Cullens
Hungerford Hill
Giant Steps
SOME OF OUR CLIENTS PAST AND PRESENT
GLOBAL
The Austrian Wine
Marketing Board
Lanson Champagne
Accolade Wines
Treasury Wine Estates
Moet Hennessy
Constellation
Pernod Ricard
Peter McAtamney
In 2003, Peter founded Wine Business Solutions, a consulting company specialising in helping wine business owners. Hundreds of wine
businesses now buy WBS research, attend workshop programs and pay for consulting advice each year.
Peter has 30+ years wine industry experience including 11 years in global distribution management and has sold wine in over 40 countries.
Peter holds and has held board and advisory board positions with Australian, New Zealand, South African and Spanish companies. He has
worked as a publicly listed wine company Managing Director and is a former Chairman of Wine Marlborough. He has been part of the
National Marketing committee and an alternate board member for New Zealand Winegrowers. He has developed Global Strategy for some
of the world’s most successful brands including Freixenet and Wine Marlborough.
Peter is a highly experienced communicator and regularly addresses conferences across the wine world. He has studied Marketing and
Strategy at Columbia University, New York. He has taught Strategy, Marketing, Sales Management, Services Marketing and Business Culture in
the MBA program of the UTS Graduate School. He has also run the Turnaround Management education program for the TMA Australia.
WBS PRINCIPAL
THE WBS TEAM
Gerald Feickert - Specialist DtC Auditor, Sales Trainer and Personnel Developer
Gerald Feickert is a learning and development specialist. His career spans over 20 years and includes the ownership, management and
operation of successful businesses. He has substantial knowledge and experience in Consulting and Training for the Hospitality, Wine, Health,
Leisure and Retail sectors . He was a partner with G&P in Europe and was instrumental in building a chain of 130 businesses that were
successfully exited in 2000.
Focus
Feickert & Co. recognises that skilled people are essential to successful business. The winning formula remains; identify people with innate
talent for a role and continually develop their skills within the business.
The success and growth of an organisation depends on a crucial balance of excellent customer service, effective people, marketing, sales and
returning clients. Only your people can understand and meet the needs of your clients. Only their combined strengths can provide the best
possible services and create a profitable business venture
THE WBS TEAM
Adam Parkinson, Mergers and Acquisitions Specialist Associate
Adam has extensive experience in Mergers, Acquisition and Asset Divestment strategy having worked on some of Australia’s largest andhighest profile corporate restructuring projects.Adam is a CPA and is admitted as a barrister and solicitor in South Australia.
Adam’s wine industry experience began with the receivership of Andrew Garrett wines after which he left professional practice and took on arole with a wine and vineyard management company. During his 3 years in this role Adam was tasked with restructuring and shaping thebusiness for future growth.
Adam now works as a consultant to the wine and other industries advising on asset and business sales, strategy, preparation of informationmemoranda, due diligence and capital raising.
Adam’s qualifications and experience make him an ideal ally during sale negotiations. He is uniquely talented in the area of InformationMemoranda construction and his work has played a vital role in the recent sale of several iconic vineyards, wine brands and wine businesses.
Adam also has the capability to put together and manage a large scale due diligence team quickly if required.
THE WBS TEAM
Dr Johan Bruwer, Research Associate
Johan had the research and academic leadership role in the Wine Business Group at the world-renowned University of Adelaide for
more than10 years. He is one of the world’s foremost authorities on regional marketing, wine event research, the cellar door and
direct mail clubs.
During his career, Johan had conducted research for 195 companies in 35 wine regions in 6 countries.
Johan has authored more than 200 research publications, of which at least 100 are wine-specific and has conducted research on the
global wine market, its drivers, consumer dynamics and regulatory aspects on every major importing, producer-exporter and most
emerging markets.
For example, Johan regularly does strategic research work for the Wine Australia on their export market dynamics, competitive forces,
etc.
Luanne Hill, Business Performance Enchantment Associate
Luanne’s area of focus is the alignment of people with strategy. She works with business leaders to develop practical approaches to
creating the environment and culture necessary to enable people to do their best work and deliver for the business and its customers.
Over the last 15 years, she has been involved with designing and implementing organisational improvement, change and culture
development initiatives. As a coach, Luanne focuses on enabling effective leadership through facilitating strategic thinking, planning
business renewal, building leader capability and aligning human and business strategies. Luanne’s expertise is in ‘making change stick’.
Luanne has an MBA from Macquarie University Sydney and has studied Coaching & Consulting for Change at INSEAD, France. She has
led the cultural and change management initiatives of some of the world’s best known consulting and financial services brands, She also
runs her own wine business.
THE WBS TEAM
Wine Business Solutions has an extensive network of the best wine specialist:
• Accountants
• Lawyers
• Mergers and Acquisition support
• Recruitment firms
• Graphic Designers
• Web Designers
• Research Providers
• Etc.
so as to ensure that no matter what your wine business management issue is, we will help
you find the best solution.
WBS’ NETWORK
Ph +612 9744 8332 · Fax +612 9475 0447
Peter McAtamney · Ph +61 414 226 117
http://winebusinesssolutions.com.au