10 - 11November 2020DIGITAL

RETHINKING COMPANIES RECONNECTING PEOPLE REINVENTING BUSINESS

REMAKERS

JAMES CAMERONCREATIVITY

CARLA HARRISCHANGE MANAGEMENT

SETH GODINMANAGEMENT

GUY KAWASAKIINNOVATION

RACHEL BOTSMANTRUST

RAM CHARANSTRATEGY

LYNDA GRATTONFUTURE OF WORK

DAVE ULRICHTALENT

AMY WEBBFUTURE

TAL BEN-SHAHARLEADERSHIP

ANN HANDLEYMARKETING

GEOFF MARTINPURPOSE

Bogota • Lima • London • Madrid • Mexico • Miami • Milan • New York • Sydney

Sincerely, Alberto Saiz - CEO

Dear Remaker,

WOBI is pleased to announce the first ever digital World Business Forum Sydney. In light of the unique challenges this year has brought, we are excited to present a brand-new format for all of our leading global events.

It is our core belief that challenges must be seen as opportunities, and this is our opportunity to bring you the best speaker line-up ever seen in WBF Sydney’s history. To help your organisations succeed in the face of today’s unprecedented challenges, we have created a inspiringagenda with 12 world-renowned figures that will share their view on how to overcome and adapt to the new reality.

We have also developed a range of new online experiences that will ensure that you and your organisations get the absolute most value out of this unique opportunity.

We are very excited to welcome you to the digital World Business Forum Sydney 2020: Remakers.

Here’s to remaking the future.

Welcome to the era of

RETHINKING COMPANIES RECONNECTING PEOPLE REINVENTING BUSINESS

REMAKERS

DIGITAL

James CameronCREATIVITY

Carla HarrisCHANGE MANAGEMENT

Seth GodinMANAGEMENT

Tal Ben-ShaharLEADERSHIP

A unique experience oflearning, inspiration

and networking.

Lynda GrattonFUTURE OF WORK

Dave UlrichTALENT

Amy WebbFUTURE

Guy KawasakiINNOVATION

Rachel BotsmanTRUST

Ram CharanSRATEGY

Ann HandleyMARKETING

Geoff MartinPURPOSE

Access to the 2-day, 100% digital experience

Online keynote sessions

Interactive digital platform

Unique networking opportunities

Certificate of Attendance signed by WOBI

Written Summary

All sessions available on-demand post-event

TICKET BENEFITS

A smile is a keyto influence and

motivate people.

GUY KAWASAKISilicon Valley iconand former Chief

Evangelist at Apple

CARLA HARRIS

One of the most influential and respected leaders in

corporate America, Carla Harris’s 30 year career has

given her extensive industry experience in the

technology, media, retail and healthcare sectors. She

is currently a Vice Chairman and Managing Director

at Morgan Stanley and was recently named to

Fortune Magazine’s list of “The 50 Most Powerful

Black Executives in Corporate America”. She is the

author of Expect to Win and Strategize to Win, where

she shares proven career strategies and tools for

effecting successful change.

CHANGEMANAGEMENT

Managing Director at MorganStanley, bestselling author, andauthority on motivation andchange

On Creating and Managing change

JAMES CAMERON

CREATIVITY

One of the most influential andsuccessful filmmakers of all time

Lessons from a Hollywood Pioneer

James Cameron is a groundbreaking filmmaker whose work has been defined by its capacity to

consistently push technological and creative boundaries. He has written and directed some of the

largest blockbuster movies of the last 20 years including The Terminator, Aliens, The Abyss,

Terminator 2: Judgment Day, Titanic, and Avatar. A winner of five Academy Awards, Titanic and Avatar

are also two of the top three grossing films of all time. His fascination with technical developments has led

him to important contributions in 3D filming, underwater filming and remote vehicle technology.

The skills and characteristics needed to consistently and effectively push technological and creative boundaries

Identifying and nurturing the talent that will allow you to execute on your vision

How to deal with doubt and uncertainty when faced with failures along the way

The evolution of storytelling: How to develop powerful stories that capture people’s imaginations

Using technology in a way that amplifies rather than diminishes the human experience

The power of authenticity and its place as a part of powerful leadership

Facing the challenge of bringing more diversity to leadership

Understanding the role of perceptions in the workplace and the key relationships that you must have in order to ensure success

The components of positioning yourself to maximize success as a leader

One of the world’s most influential and insightful

business thinkers, Seth Godin is the author of 18

books that have been bestsellers around the world.

He writes about the post-industrial revolution, the

way ideas spread, marketing, leadership and most of

all, changing everything. His most influential and

recognised titles include Permission Marketing,

Purple Cow, Tribes and Linchpin. Seth Godin is also

the author of one of the most prestigious and read

blogs in the world, in which he publishes daily brief

entries on management and the digital world.

SETH GODINBestselling author andchange agent

Thriving in the Connection Economy

MANAGEMENT

Guy Kawasaki is a Silicon Valley veteran with

experience at Apple and Google. He has over thirty

years of experience with creating innovative products

and services and going to market. Currently chief

evangelist of Sydney-based startup Canva, an online

graphic design tool, Guy is also an executive fellow of

the Haas School of Business (UC Berkeley).

GUY KAWASAKI

INNOVATION

Silicon Valley icon and formerChief Evangelist at Apple

The Art of Innovation

The skills and characteristics needed to consistently and effectively push technological and creative boundaries

Identifying and nurturing the talent that will allow you to execute on your vision

How to deal with doubt and uncertainty when faced with failures along the way

The evolution of storytelling: How to develop powerful stories that capture people’s imaginations

Using technology in a way that amplifies rather than diminishes the human experience

The importance of making meaning to prosper in today’s business world

Revealing the characteristics of truly compelling products

The dangers of waiting for perfection: Embracing and learning from mistakes

What it takes to stay ahead of the curve – and know when to jump to the next one

Ram Charan is a world-renowned business strategist,

who has spent the past 35 years working with

executive directors and accomplished companies

such as GE, Bank of America, and Verizon. With

intimate relationships with a series of powerful CEOs,

he helps leaders face their toughest challenges in the

areas of growth, talent development, corporate

governance and profitability. Charan is the author of

more than 25 books that have sold more than 2

million copies in more than a dozen languages. Three

of his books were best sellers of the Wall Street

Journal, including Execution, which co-authored with

former Honeywell CEO Larry Bossidy.

RAM CHARANRenowned consultant and author

Meeting the StrategicChallenges of a ComplexBusiness World

STRATEGY

Rachel Botsman is a leading expert and author on

trust in the modern world. As the first Trust Fellow at

Oxford University’s Saïd Business School, she aims to

challenge and change the way people think about

trust and related topics such as power, influence,

truth and beliefs. Rachel is the author of two

groundbreaking books. What’s Mine is Yours

predicted the rise of the ‘sharing economy’ and was

subsequently named by TIME as one of the “Ten

Ideas That Will Change the World”. Her highly

acclaimed work Who Can You Trust? is an exploration

of how technology is transforming trust.

RACHEL BOTSMAN

TRUST

Global authority on digital technology, collaboration and trust

The New Rules of Trust inthe Digital Age

Why trust is the social language of exchange that oils the wheels of business

The forces that define how to establish, maintain and destroy confidence

What organizations can do to earn the trust of consumers during periods of uncertainty

Developing new mindsets and principles that will transform how we think about brands, experiences and behaviours

How to formulate an effective strategic response to new forms of global competition.

Facing the challenges of reorganizing the psychology and decision making of your organization

A framework for deciding when and how to make the changes in your company in order to accelerate growth

Secrets for acquiring, managing and developing talent in today’s digital and analytical environment

Dave Ulrich is the world’s leading authority on talent

and human resources and a professor at the Ross

School of Business, University of Michigan. He has

authored / co authored over 30 books and 200

articles that have shaped thinking on leadership,

talent and human resources, including The Why of

Work, The Leadership Code, HR Transformation and

Victory Through Organization. He was recognised in

2012 with a Lifetime Achievement Award from HR

Magazine for being the "father of modern human

resources”.

DAVE ULRICHGlobal thought leader on talentmanagement

Moving Beyond the Warfor Talent

TALENT

Lynda Gratton is a Professor of Management Practice

at London Business School where she directs ‘Human

Resource Strategy in Transforming Companies’ –

considered the world’s leading program on human

resources. Over the last 20 years she has helped

companies all over the world to prepare for the future

of work, while writing extensively about the interface

between people and organisations. Among her eight

books are The Shift, The 100-Year Life and most

recently The New Long Life: A Framework for

Flourishing in a Changing World.

LYNDA GRATTONLondon Business School professorand expert on the future of work

Rethinking the Future of Work

FUTURE OF WORK

Analyzing the tensions created by advances in technology and longevity and the implications for the future of work

Reflections on a changing social narrative: The implications for business of a forced reassessment of our core values

How leaders successfully generate organizational change and learning in fast-paced and challenging environments

The rebalancing of work, home and family life: What will be the long term impact of coronavirus on organizational life

The societal forces that make HR more relevant than ever

Why your organisation’s success lies, not in the talent you have, but what you do with the talent once you have it

Leveraging talent throughout your organisation to create a whole that is greater than the sum of its parts

How to build capabilities, strengthen systems, and empower human capital—for longer lasting success

Amy Webb is a professor of strategic foresight at the

NYU Stern School of Business and the Founder of the

Future Today Institute, a leading foresight and

strategy firm that helps leaders and their

organisations prepare for complex futures. Founded

in 2006, the Institute advises Fortune 500 and Global

1000 companies, government agencies, large

nonprofits, universities and startups around the

world.AMY WEBB

FUTURE

Professor of strategic foresight atthe NYU Stern School of Business

Developing a Strategic Vision of the Future

An expert on leadership and positive psychology, Tal

Ben-Shahar combines scientific studies, scholarly

research, self-help advice, and spiritual principles to

teach people how to optimise their success and

happiness. His class at Harvard University on Positive

Psychology was the most popular at the university.

Today he consults and lectures around the world to

executives in multinational corporations, Fortune 500

companies and educational institutions.TAL BEN-SHAHAR

LEADERSHIP

Global thought leader on positivepsychology and leadership

Positive leadership

How any organisation can identify risk and opportunity in a world of constant disruption

How leaders can harness a futurist’s strategic tools for the benefit of their organisations

Top tech trends you need to know about from within and adjacent to your industry and how they fit into a more holistic vision of the future

What AI really is, why it matters, and how it’s already a part of our everyday lives

How can the science of happiness help us deal with, and overcome, difficult times

Understanding the nature of antifragility and the conditions necessary to emerge stronger from a crisis

The importance of embracing rather than rejecting any and all emotions

How to find and communicate meaning in difficultiesThe challenge of building antifragile teams and organisations

Ann is the Wall Street Journal

bestselling author of Everybody Writes: Your Go-To

Guide to Creating Ridiculously Good Content and

Content Rules: How to Create Killer Blogs, Podcasts,

Videos, Ebooks, Webinars (and More) That Engage

Customers and Ignite Your Business (co-authored with

C.C. Chapman).

Her company, Marketing Profs, is a marketing training

and education company with more than 600,000

subscribers. She is a LinkedIn Influencer, and has

more than 420,000 followers on Twitter.

ANN HANDLEY

MARKETING

Leading authority on digital andcontent marketing

The Brave New World ofContent and Storytelling

Geoff Martin is an expert in managerial decision

making and cognition. A Professor of Strategy at

Melbourne Business School, his focus is on finding

the intersection between purpose, values and

strategy. In addition to consulting and coaching

through Melbourne Business School’s Executive

Education department, Geoff teaches MBA courses in

business strategy, corporate strategy and social

enterprise consulting. He is a thought leader in

developing strategic frameworks for social

enterprises and indigenous organisations.

GEOFF MARTINExpert in managerial decisionmaking and cognition

Bringing Purpose to Life

PURPOSE

Digital marketing and storytelling tools: How to use to make your company or product stand out

Defining the objectives of the content strategy: Why do we need to generate good content

Creating high impact marketing strategies focused on clients

How to connect the content you produce with real business results

What is a purpose and why the concept of purpose has gained so much traction in recent times

How purpose, values and vision can be used at a personal level in addition to the organisational level and how do the two overlap

How to connect purpose with mission, vision and strategy

What for profit organisations can learn from great social enterprises or sports teams about purpose and values led strategies

AGENDA10

TAL BEN-SHAHARPositive Leadership: Antifragility in Difficult Times

9:00 AM-

10:30 AM

ANN HANDLEYThe Brave New World of Content and Storytelling

9:00 AM-

10:00 AM

Break10:30 AM

11th November, 2020

10:00 AM

GEOFF MARTINBringing Purpose to Life

11:00 AM-

12:00 PM

DAVE ULRICHMoving Beyond the War for Talent

10:15 AM-

11:15 PM

Break12:00 PM 11:15 PM

SETH GODINThriving in the Connection Economy

12:30 PM-

1:15 AM

LYNDA GRATTONRethinking the Future of Work

11:45 PM-

12:45 PM

Lunch Break1:15 PM Lunch Break12:45 PM

CARLA HARRISOn Creating and Managing Change

3:00 PM-

4:00 PM

2:45 PM-

3:45 PM

RACHEL BOTSMANThe New Rules of Trust in the Digital Age

4:00 PM-

5:00 PMJAMES CAMERONLessons from a Hollywood Pioneer

Break4:00 PM

RAM CHARANMeeting the Strategic Challenges of a Complex Business World

4:15 PM-

5:15 PM

AMY WEBBDeveloping a Strategic Vision of the Future

1:45 PM-

2:45 PM

1:30 PM-

2:30 PM

GUY KAWASAKIThe Art of Innovation

Break2:45 PM 2:30 PM

3:45 PM

*Agenda subject to change

Break

Break

Break

Break

th November, 2020

wobi.com/wbf-sydneyinfo.au@wobi.com1300 306 650

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