Lessons learned w10

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Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B. LESSONS LEARNED WEEK 10

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Transcript of Lessons learned w10

Page 1: Lessons learned w10

Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.

LESSONS LEARNEDWEEK 10

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WHAT DID WE DO THIS WEEK?

•Final revision of Business Model

•Revision of TAM SAM SOM

•Preperation of Financial Plan

•Risk Assessment

•Customer Acquisition Cost

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FINAL BUSINESS MODEL

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FINAL BM

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FINAL BM

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FINAL BM

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REVISION TAM SAM SOM

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COST STRUCTURE - HYPOTHESIS

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DRAFT OF FINANCIAL PLANASSUMPTIONS:

1. Brand and Breathe Target yr 1 : Basic Package (10) , Regular Package (60) and Premium (30) = 100 total

B& B Growth Year 2 = 50% 150 NGO´s , Year 3=75% 263 NGO´s, Year 4= 75% 395 NGO´s

2. Expenses yearly growth 2 % (estimated inflation rate)

3. Travel Expenses – 15 Euros per client

4. Marketing Expenses- Yr 1 (10 % Revenue ), Yr 2 (10% Revenue) , Yr 3( 5% Revenue), Year 4 (5%Revenue)

5. Ammortization : 5yrs lifetime of platform, straight line method

6. Equity contribution : 1200€ per Founder

7. Tax rate 23.75%

8. Open space 180 € per yr , 15€ per month , Office to be rented with effect of 3rd yr

9. Wages and Salaries: IT consultant 800€ per month, Founders to be paid with effect of Yr 4

10.Intangible Assets : Platform set up -€ 4 000 & Company formation - 300€

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Brand &Breathe P&L StatementsPackages Year 1 Year 2 Year 3 Year 4

Basic Revenue (10customers) 70 700 1049 1836 3213Regular (60) 110 6597 9896 17317 30305Premium(30) 200 5999 8998 15746 27556Revenue 13295 19943 34899 61074Other Sources of RevenueFunding Affiliate Partners 50 75 131 230Total Sales   13345 20018 35031 61304

Less expensesDomain 12 12 12 12Server 360 367 374 382Open space 660 660 660 660Marketing Expenses 1335 2002 1752 3065Payment Processing 480 490 499 509Telecommunications 929 929 929 929Wages 9600 9792 9988 39988Travel expenses 3000 4590 8209 12575Ammortization 800 800 800 800Office Rent 180 180Social Security   2280 2326 2372 9497Total Expenses   19455 21967 25775 68598EBIT -6110 -1950 9255 -7294InterestEBT -6110 -1950 9255 -7294Tax 2198Net earnings -6110 -1950 7057 -7294Net profit margin -45,79% -9,74% 26,42% -11,90%

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Brand&Breathe Cash-flow StatementsCash inflows Year 1 Year 2 Year 3 Year 4Starting cash-flows 0 -3610 -8371 -8884Contributed Equity 6000Basic Revenue 70 700 1049 1836 3213Regular 110 6597 9896 17317 30305Premium 200 5999 8998 15746 27556Revenue 19295 16332 26529 52189Affiliate Partners 50 75 131 230Total Cash inflows   19345 16407 26660 52419

Cash OutflowsDomain 12 12 12 12Platform Design &Setup 4000Company Formation 300Server 360 367 374 382Open space 660 660 660 660Marketing exp 1335 2002 1752 3065Payment Processing 480 490 499 509Telecommunications 929 929 929 929Wages 9600 9792 9988 39988Travel expenses 3000 4590 8209 12575Taxes 2198Office 180 180Social Security   2280 2326 2372 9497Cash outflows 22955 21167 27174 67797

Net Increase in Cash flow -3610 -4760 -514 -15378Cumulative Cash flow -3610 -8371 -8884 -24263

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RISK ASSESSMENT

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RISK ASSESSMENT

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RISK ASSESSMENT

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CUSTOMER ACQUISITION COSTEXPENDITURES €

MCC (Marketing Campaign

Costs)

€ 1000

Wages (Marketing & Sales) 0

Marketing & Sales Software

Costs

€ 262

Communication Expenses € 929

Travel Expenses € 3000

Total € 6191

Expected Customer Acquired

100

Customer Acquisition Cost

€ 52

€52/client

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Christian N. / Tomás V. P. / Madalena C. / George F. S. / Elise B.

THANK YOU FOR LISTENING


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