WBCSD issue brief: Scaling up Inclusive Business – Solutions to overcome internal barriers
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Transcript of WBCSD issue brief: Scaling up Inclusive Business – Solutions to overcome internal barriers
Scaling up inclusive businessSolutions to overcome internal barriers
November 2013
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Why this brief?
• Companies of all sizes, including many WBCSD members, are actively testing and rolling out inclusive business models…
• …but scale has so far proven elusive…even for multinational corporations
• Inclusive business models will not scale without a solid understanding of what works and what doesn’t
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Why this brief?
So far: lots of focus on external market barriers
• Informality• Insufficient market information• Inadequate infrastructure• Ineffective regulation• Uneven cash flows• Limited skills• Etc.
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Why this brief?
But what about internal organizational barriers? • Much less commonly acknowledged or
discussed• Solutions lie within direct control of
companies themselves
How to analyze the key barriers and showcase WBCSD member
solutions to overcome them?
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Process
Builds on hands-on experience of a dozen WBCSD members • CEMEX, Grundfos, ITC, Lafarge, Masisa, Nestlé,
Novartis, Novozymes, SABMiller, Schneider Electric, The Coca-Cola Company, Vodafone
Expert insights• Erik Simanis (Cornell University), Ezequiel Reficco
(Universidad de los Andes), Mike Kubzansky (Omidyar Network)
WBCSD Regional Network partner inputs• BCSD Argentina• Center of Excellence for Sustainable Development,
Confederation of Indian Industry
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Results
Barrier 3
Capability
gaps
Barrier 1
Opportunity cost
of investment
Barrier 2
Strategic and
operational
misalignment
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Solutions
Barrier 3
Capability
gaps
Barrier 1
Opportunity cost
of investment
Barrier 2
Strategic and
operational
misalignment
Solutions• Adopt a portfolio approach• Obtain senior leadership support• Quantify total value created• Find outside investors
Solutions• Start with the business plan• Get out of the corporate greenhouse• Adjust performance targets• Establish a separate company
Solutions• Utilize external partners• Bring core capabilities in-house• Support professional development• Establish centers of excellence
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Solutions
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Taking action
This piece is a contribution to the WBCSD’s Action2020 platform for action
Our aim: catalyze further action, gain greater insights, and create an environment that is more conducive to scaling up inclusive business
Filippo [email protected] Tel. +41 22 839 31 08
www.inclusive-business.org