THINGS TO MAKE A KILLER

6 B U S I N E S SPRESENTATION

Part 7

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The biggest mistake presenters make is lack of preparation. They believe they can wing it —

they know enough about the topic to juststand up in front of their audience and go.

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Your audience may be viewing your slides on-the-go, so make sure your deck is

mobile-optimized. Use highly contrasting colors, like white text on a black background, to increase readability and help your images

stand out.

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Respond to the audience like a DJ. Strive to create an experience. A good DJ pays attention to how people are responding

and can adjust the mood in real-time. The same goes for presentations

BORED

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Have di�erent versions of your presentation for di�erent situations (sales, informative,investment, etc.). And make sure to have

an email-friendly PDF version you can send out afterwards that an individual can skim and get the gist without you

having to be there to narrate each slide

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People generally make this mistake when making business presentations: they list

their achievements, the benefits or features of their product/service/cause or, heaven

forbid, they talk about pricing. A goodbusiness presentation paints a vivid

picture and helps you understand why you would want to do business, or continue doing business, with that

company.

G o o d

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Choose the right presentation medium. For many presenters,

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PowerPoint is the default, and that's fine. However, PowerPoint gets a lot of criticism as the cause of poor presentations, but it is not the fault of PowerPoint if a presentation isn't good. You should pick a medium based on the audience.

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