Wavelength USA 2012 final_pdf

Wavelength USa 2012

Visit some of AmericA’s most pioneering, successful

and Admired companies 24 – 29 June 2012

A faScinating and valUable trip. I learned much which I have applied in my oWn company both by learning from the companies we visited and from colleagues in different sectors who were on the programme. Wavelength USa was far superior to any in-company corporate learning that I have done because of the diversity of participants. The companies we visited were carefully selected to offer insights individually as well as the mix, drawing out some key themes for success in US businesses at a time of great economic uncertainty and digital transformation. And it was great fun too!

Natalie-Jane MacDonald MD Health and Well Being, BUPA

the Wavelength USa effect

Wavelength enables you to see amazing companies with your own eyes which is absolutely not like listening to them at a conference. You get the UniqUe opportunity to see right inSide these companies coming away with a basketful of inSightS and ideaS stolen with their blessing!

Tracey Ashworth Davies HR and Board Director, Molson Coors

02 | Wavelength USa 2012

i am Still bUzzing! I found it a hugely valuable week – partly being able to step back from the day job has been priceless, but also the stimulus from both the participants on the programme and the amazing companies we saw has been ‘awesome’! I really do feel like I have a new source of energy, enthusiasm and determination to make some of this stuff happen – thank you for that!

Diane Herbert Director of Human Resources, Channel 4

Wavelength USa offers one of a kind learning opportunities for senior practitioners. The programme is designed to expose participants to new business models, new ways of thinking, and practical case studies built on cUtting edge technology and insights. The opportunity to interact with industry leaders and network with colleagues from around the globe is unparalleled. They were timely and relevant, enabling me to effect change immediately.

Julie C. Lyle Chief Marketing Officer Prudential Corporation Asia

Wavelength USa 2012 | 03

What iS Wavelength USa?In June 2012, Wavelength will provide you with a unique opportunity to get inside some of America’s most pioneering, innovative, successful and disruptive businesses.

Meet the entrepreneurs, CEOs and thought leaders in the companies on the frontiers of service excellence, employee engagement, product and service innovation, and corporate venturing, who are using social media platforms to transform markets and industries.

In Los Angeles, we will have unique access to the world’s best known and iconic entertainment brands at DisneyToon Studios.

As guests of eBay and PayPal we will see how innovation is re-defining a brand.

In Silicon Valley, we will meet an amazing group of people who are keeping the Valley at the leading edge of innovation and the digital revolution.

At Electronic Arts (EA) we will get inside the world’s most successful games company that has had to continually reinvent its business model to stay ahead.

At Google, we will take you inside one of the most influential, innovative and disruptive companies on the planet.

And at Ritz-Carlton Hotel, we will find out how a luxury brand with 40,000 staff globally inspires and sustains a culture of service excellence.

The composition of the delegate group will provide a rich and diverse range of experiences, perspectives and insights. It will comprise senior executives from the corporate sector, leading social innovators and highly successful entrepreneurs.

Join US for a Week and experience a lifetime of learning.

24onlyplaceS available04 | Wavelength USa 2012

Why yoU mUSt come With US

1 Step outside your industry and gain insights into and an understanding of alternative business models and cultures.

2 Understand how the web and social media are disrupting traditional business models and changing patterns of consumption, employment and customer service.

3 Gain insights into how to engage the hearts and minds of your employees to drive business growth.

4 Acquire the practical tools and techniques for putting customer service excellence at the heart of your organisation.

5 See how step change innovation processes are designed and executed.

6 Develop an external network of business leaders across industries.

yoU Will be re-energized, refreShed, inSpired, edUcated and challenged by yoUr time With US!


Wavelength USa Special gUeSt!Andrea McCall is Senior Vice President at Dreamworks Studios in Hollywood and part of Stephen Spielberg’s inner team

responsible for some of the best movies of all time. She will share her insights on how to tell stories which captivate the world and how she negotiates the relentless battle between art and commerce!


Who’S thiS for?Wavelength USA is for Chief Executives, MDs and other senior executives with the appetite and authority to change things in their businesses.

the core themeS of the Week

Service Excellence, Social Media, Innovation and Employee Engagement are relevant to most disciplines and all sectors but will be especially pertinent to leaders:

> with responsibility for driving customer service excellence

> challenged by how social media platforms can best be integrated into employee engagement and customer interactions

> with a human resources / talent development brief

> charged with driving innovation in products and routes to market

Joining the group will be a select number of leaders from pioneering social enterprises, passionately focused on finding solutions to some of society’s biggest challenges, succeeding against the odds in creating sustainable change. They will add unique, challenging perspectives.

Mountain View

20,000 people changing the world.

Themes: innovation culture; employee engagement; ‘the acceleration of everything’.

This multi-billion pound company of 20,000 people has changed the world. Its very name has entered the language as a verb – ‘to google’.

At the HQ of one the world’s most iconic companies you will get insights into how the digital revolution is causing ‘the acceleration of everything’ and thus how we build businesses, consume and interact with the world will be radically changed.

Google sets the standards too as an exemplary employer. For the fourth consecutive year, Google has achieved a top five ranking in Fortune Magazine’s prestigious ‘100 Best Companies to Work For’. Innovative benefits, flexibility and the opportunity to pursue ideas that challenge the status quo are just a few of the attributes that have continued to keep Google as one of America’s most in demand companies for top talent.

A not to be missed opportunity to get inside one of the world’s hottest, most iconic and disruptive companies.

Los Angeles

The most famous entertainment brand on the planet.

Themes: the power of collaborative storytelling and creativity; radical employee engagement.

With Pixar, DisneyToon is part of Walt Disney Animation Studios responsible for producing direct-to-video features.

Our host is Meredith Roberts, SVP and General Manager, who oversees the creative culture of DisneyToon Studios alongside John Lasseter, the legendary Pixar genius responsible for smash hits such as Toy Story and Cars.

For Meredith, it’s all about the culture. Her counter intuitive human resource strategies – no-one has a contract so leaders must make it a great place to work or talent walks – are designed to attract creatives in an industry where the competition for the world’s best could not be more intense. DreamWorks is only four blocks away!

Where yoU Will be going


Half Moon Bay

The world’s leading luxury hotel brand.

Themes: service excellence; employee engagement; ‘you can’t be a legend without a great story’

With 37% market share, Ritz-Carlton Hotels leads the ultra competitive luxury hospitality market. The Ritz-Carlton Hotel Company employs 40,000 people across 82 properties in 25 countries and has received all the major awards the hospitality industry and leading consumer organisations can bestow.

Hosted by Sue Stephenson, part of the executive committee reporting to the president and CEO, we will get behind the scenes and see for ourselves how an array of clever processes, structures and behaviours ensures the vision and values are brought to life, employees are totally engaged and customers wowed. How do you inspire and engage staff in an industry renowned for low morale, poor pay and high turnover? Sue will also provide insights into Ritz-Carlton’s global sustainability ambitions.

San Jose

Two online businesses transforming commerce and money flows around the globe.

Themes: continuous innovation; business model reinvention; redefining a brand.

The eBay story is that of how to re-invent an iconic brand to ensure relevance and growth in a rapidly changing world.

Its spectacularly successful acquisition of PayPal and CEO John Donahoe’s turn around strategy have seen the business increase revenue by 32% (Q3 results 2011) – its biggest year on year gain since 2006.

Its move into mobile platforms is redefining the brand. The company sold almost $2 billion worth of goods via smartphones and tablets in 2010, more than double the total sales from 2009.

Donahoe has identified “Innovation” as his biggest competitor. His mission to innovate his company to the head of the pack is reflected in eBay’s ranking on Fast Company’s list of 50 of the world’s most innovative companies.

The reinvention and repositioning of a global brand is one of hardest things in business to pull off. Come with us to eBay to learn lessons from a leadership team that is achieving this.

Redwood City

The world’s leading independent developer and publisher of video games.

Themes: business model reinvention; sustaining innovation; the ‘game-ification of everything’.

For more than 25 years, Electronic Arts (EA) has been at the intersection of rapidly changing technology, fickle teen tastes and the demands of Wall Street. Today, EA is the world’s leading independent developer and publisher of video games for all platforms and is the top publisher across Apple’s mobile devices.

EA’s fascinating story is of a long established global company having to constantly reinvent its business model to adapt to new technologies and competitors arriving at frightening speed! How has the first mover into this sector continued to innovate, attract talent and stay ahead of the game when its competitors are Google, Apple and Facebook?



inSide Silicon valleyIN PARTNERSHIP WITH

Silicon Valley has been a global leader in innovation for more than two decades. Some of the most influential and successful businesses in the world have their roots deep in this area, south of San Francisco.

Over the course of an amazing 24 hours we will meet a cross-section of the leading designers, venture capitalists, marketeers, inventors, entrepreneurs and commentators who will provoke and inspire.

Wavelength is delighted to be partnering with Silicon Valley Bank.

SVB banks 70% of all US venture backed companies across technology, life sciences and cleantech. Over 70% of all US VC funds are banked by SVB. In 2011, they banked seven out of ten of the Wall Street Journal’s top tech start-ups.

people yoU Will meet:

Greg BeckerPresident and CEO, SVB Financial Group and Silicon Valley Bank

Greg has held a variety of senior roles within the Group since joining in 1993 and became President and CEO in 2008. One of the leading figures in the Valley’s investment community, Greg is a board member of the Silicon Valley Leadership Group which was set up to address the major public policy issues affecting the economic health and quality of life in Silicon Valley.

Lisa GanskyEntrepreneur, thought leader and activist

Lisa is author of The Mesh: Why the Future of Business is Sharing. She is never happier than when she is “breaking the edges of formerly happy business models and bringing together not-so-likely characters in the form of new offerings, teams and partnerships.”

James GutierrezCo-founder and CEO, Progreso Financiero

James is a serial entrepreneur and social innovator who, backed by Silicon Valley Bank, started Progreso Financiero in 2005 to provide financial services to the vast underserved market of low income Hispanics in the USA. After graduating from Stanford, James worked at Morgan Stanley, Bain & Company, and as a venture investor before committing himself to the cause of the unbanked.

the plan in detail

1 dinner Hosted by Greg Becker, Silicon Valley Bank’s President and CEO, we will have dinner with some of the Valley’s leading players.

2 inveStor’S forUm The complex eco-system of angel investors, venture capitalists, introductory agencies, universities, commentators and entrepreneurs is the architecture of Silicon Valley. Ideas finding money is its lifeblood. We will attend a pitching session and see first hand how entrepreneurs win over the investors they need to grow their businesses.

3 corporate ventUring Multinationals open offices in the Valley to access an innovation pipeline. One of the most experienced investors in this area is Russell Pyne of Atrium Capital who, for many years, has helped shape the eco-system of big business, entrepreneurs and venture capital. A warts and all insight into how such venturing can work so everyone benefits.

4 Social innovation The Valley is producing innovative solutions to large-scale social problems. We will hear from leading social innovators such as James Gutierrez, the founder and CEO of Progreso Financiero, a for-profit microfinance business providing loans and credit to the low income Hispanic residents of California and Texas. It is expanding rapidly and aims to be a billion dollar business within five years.


SUNDAy: DAy 1 Los Angeles, California

Who’s on the bus?

A facilitated session to introduce the group to itself, agree terms of engagement, and run through the detailed logistics of the visits.

Welcome to Wavelength USA

An in-depth briefing on the companies and detailed preparation to ensure you will derive maximum value from the trip.

An Insider’s Guide to Hollywood, hosted by the British Consulate

MONDAy: DAy 2 Los Angeles, California

Visit to DisneyToon Studios, Glendale

Experience counter-intuitive employee engagement in the world’s most famous entertainment brand.

Debrief sessions

TUESDAy: DAy 3 Half Moon Bay, California

Visit to Ritz-Carlton Hotels

Unique, behind the scenes access to and insights into this iconic customer service business.

Debrief sessions

WEDNESDAy: DAy 4 Mountain View, California

Visit to Google, Mountain View

Visit the HQ of the business that has shaped the way we all use the internet.

Visit to eBay, San Jose

Meet the leadership of eBay and PayPal – and see how they are redefining a brand.

THURSDAy: DAy 5 Redwood City, California

Visit to Electronic Arts, Redwood City

Experience the world’s largest, most successful computer games business.

Welcome to Silicon Valley Dinner

Hosted by Greg Becker, CEO Silicon Valley Bank

FRIDAy: DAy 6 San Francisco, California

Inside Silicon Valley, in partnership with Silicon Valley Bank

You will meet a cross-section of the leading venture capitalists, entrepreneurs, commentators, inventors, social innovators and designers who are keeping the Valley at the leading edge of innovation and the digital revolution.

Final debrief sessions and action planning

on the groUnd: an overvieW of the programme


landing the learningS Wavelength offers you world-class stimulus but real learning requires structure: we don’t do pointless inspiration. We ensure that real learning happens so when you return to work you can make the most of the experiences.

Before you GoOne of Wavelength’s team will speak with you to understand why you are coming, what your learning style is, to answer any questions you may have, and to talk through how you will communicate your experiences when you get back to the office.

The week before we travel, we will send you a learning handbook with details of the timetables, background information on the companies and hosts, biographies of the group, and suggestions about how to record and process the wealth of incoming stimulus you are about to receive.

On the GroundHosts will be comprehensively briefed about the make-up of the group and the issues you are keen to understand and dig into. All sessions will be as interactive as possible. We not only meet the leaders but also tour the facilities and meet frontline staff to get as full a picture as possible. After each session, there will be facilitated time for reflection and learning, and the last afternoon is given over to action planning for return to work.

Capturing the WeekWe will be filming, audio recording, photographing and blogging the inputs, insights, ideas, and actions on a range of social media platforms, which will be available to your people back at base immediately and for use on your return.


the detailSCost £18,500 + VAT

Social enterprise and ‘not for profit’ price and terms on application.

DATES: starts 9am Sunday 24 Juneends 5pm Friday 29 June 2012

The price quoted EXCLUDES all flights to and from and within the USA and all hotel room incidentals.


Wavelength USa was an amazing experience exceeding all my expectations. I can’t believe the access you got us and the quality of people and organisations that we met.

Jimmy Barber Director of Operations, Royal Sun Alliance

aboUt WavelengthWavelength provides leaders with access to some of the world’s most admired, successful, and socially innovative companies.

We provide leaders with the opportunity to connect with, learn from and be inspired by these remarkable organisations through:

• Experiential visits and study tours: visits to the

boardrooms and shop floors of best-in-class companies.

• World class speakers: real leaders, with real stories,

who’ve been there and done it.

• Bespoke events: highly participatory workshops, events

and visits.

• Leadership development programmes: bringing

together leaders whose professional paths would not

normally cross.

At the heart of our work with leaders

is Wavelength Connect, a membership

club which brings together leaders from

across sectors.

Wavelength operates a cross-subsidy

business model enabling social

enterprise, charity and other non-profit

leaders equal access to world-class

inspiration, education and connection

typically only open to senior executives

from the private sector.

www.thesamewavelength.com

www.wavelengthlive.com

COMPANIES WE WORk WITH:


THE SMALL PRINT1 Wavelength USA 2012 events will take place in Los Angeles, San

Jose, Half Moon Bay, Mountain View, Redwood City and San Francisco. Transfers between hotels and venues will be in private, luxury coach.

2 High-end accommodation will be provided, as follows: 2.1 In Los Angeles at The Four Seasons: the hotel’s features and amenities include business centre services including high-speed wired & wireless internet access; a spa salon; a fitness centre and swimming facilities. 2.2 In Half Moon Bay at the Ritz Carlton Hotel: the hotel’s features and amenities include in-room wireless, high-speed Internet access and computer and fax outlets; an executive business centre; a spa and beauty salon; fitness centre with complete Cybex gym and yoga studio; and swimming, tennis and golf facilities. 2.3 In San Francisco at the Hotel Vitale: the hotel’s features and amenities include in-room wireless, high-speed internet access and laptop safe; a fully equipped business centre open 24-hours; a fitness room and spa.

3 All meals (i.e. breakfast, lunch and dinner) are included commencing with breakfast on Sunday 24th June 2012 and ending with lunch on Friday 29th June 2012.

4 Passport and Visa requirements: all travellers to the USA must hold a valid passport. Travellers to the USA will also require a visa unless: • They are eligible to enter without a visa under the Visa Waiver Programme (please note that you will still be required to obtain a travel authorisation through the Electronic System for Travel Authorization, which can be accessed via the US Embassy website); or • They are exempt from the visa requirement.

5 For more information about these categories for British passport holders please see the US Embassy’s website: http://london.usembassy.gov/nonimmigrant-visas.html

6 British passport holders may be eligible to travel to the USA under the Visa Waiver Programme, details of which are to be found at http://london.usembassy.gov/vwp.html. The failure to determine your eligibility for travel under the Visa Waiver Program may result in you being denied the opportunity to travel to the USA.

7 Delegates based outside the United Kingdom must contact the appropriate US consulate authority in their country of residence for full details of the relevant visa or travel authorisation requirements.

8 You should take the necessary steps to meet the visa or travel authorisation requirements which apply to you at the earliest time. Confirmation of eligibility under the Visa Waiver Programme can be obtained in some cases in under 72 hours. However, confirmation might take significantly longer than this, and it may be the case that you are not eligible to enter the United States under the Programme and therefore require a visa. Most visa applications require an interview at a US consulate authority. You should check with your local US consulate authority about the current visa application completion time. In most cases a fee will be payable. Medical treatment in the USA can be very expensive, and there are no special arrangements for British travellers. You should ensure that you have comprehensive medical insurance, which includes hospital treatment and medical evacuation to the UK. You should seek medical advice before travelling to the USA from your GP, practice nurse or travel health clinic, and ensure that all appropriate vaccinations are up-to-date. Additional health requirements may apply to travellers from outside the United Kingdom, and you should check with your local US consulate authority about what the relevant requirements are well in advance of travel.

9 The full fee for the tour must be paid to Wavelength Companies Ltd no later than Friday April 1st 2012 and failure to do this may result in the cancellation of the delegate’s place on the tour.

10 There is a minimum number of 15 delegates required for the tour to take place. If the tour is cancelled because of insufficient numbers delegates will be informed no later than 30 days before the scheduled tour start of May 25th 2012.

11 As delegates are responsible for their own outward and homeward transport no arrangements have been made by Wavelength in the event that those outward or homeward journeys are delayed.

12 All monies paid to Wavelength Companies Ltd in respect of Wavelength USA 2012 will be held in a trust account.

13 In exceptional circumstances Wavelength may need to alter the details given in this brochure. If any changes to these details are required then Wavelength will make these changes clear to delegates.

Wavelength USa 2012Contact us to book a place or ask questions

[email protected]+44 (0) 7966 193 343

[email protected]+44 (0) 7714 521 061

WWW.theSameWavelength.com

Wavelength USA 2012 final_pdf

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Transcript of Wavelength USA 2012 final_pdf